Non Profit Email Award first Italian edition
In the last decade the NPO marketing has progressively specialized itself, almost becoming an independent subject. Today we deal with this topic to present an initiative, that well represent the evolution of fundraising. We’re talking about the first edition of the Italian Non Profit Email Award, promoted by Contactlab within the Festival del Fundraising, to...
Timing and modality in E-mail marketing
By preparing a newsletter focusing on text and design is not enough to be effective. The results of some recent researches show some aspects about the timing and mode of reception that make us give you some simple but operative advice to improve your campaigns. First of all we would try to ask the crucial...
Storytelling helps sales
In last years corporate communication got closed to storytelling, technique based on telling stories to promote ideas, values and products. Marketing seems to have found out the persuasive power of storytelling, which became an essencial instrument for companies. Storytelling is particularly effective in the brand building, where charts and statistics can’t succeed. According to this...
Crowdfunding to give ideas a chance
Nowadays social networks are useful not only to promote established business but, thanks to crowdfunding, new projects can actually find the financial aid they need. Let’s try to understand what’s about: the term describes the collective cooperation to support efforts initiated by other people or organizations. Supply and demand mainly meet on the internet, where...
E-mail Marketing and Startup: perfect match!
Successfully building a company from scratch takes not only dedication but also a clear business plan and a good amount of marketing know-how. E-mail marketing is one of the most valuable and effective tool because it’s based on a two-way relationship with the customer. This means not only that your messages will be better targeted...
The risks for job seekers in the age 2.0
Increasingly, web tools are used to search for a job, but it does not seem clear to everybody that e-mail and social networks can be a double-edged sword. Nowadays, with the proliferation of profiles, the social reputation of a person is online and therefore available to everyone. Of course, you could easily reply that this...
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