Easter Email Marketing
We already know the principal aspects of an email marketing campaign: sender, company reference, catchy heading, precise target, informal tone and clear but concise message. Besides Easter, like Christmas or any other holiday, represent an opportunity to spread your marketing and push sales. Any ideas? Use an Easter theme in your campaign Direct Email Marketing...
Facebook and brand pages Timeline
In the press conference of February 29th Facebook officially announced the choice to apply the Timeline also to brand pages. The administrators have almost one month to test it before the default change expected on March 30th. As for the personal pages the wall takes the Timeline style: news are divided in two columns and...
Triggered Email Marketing #2: beyond segmentation
One year ago we were talking about the triggered email marketing. This is a technique that allows to customize the evolution of a campaign depending on the users behavior, choosing a special schedule that operates according to certain events. In this article we will examine two must have scheduling steps that no email marketing campaign...
Email marketing: the Funnel
One of the most important feature of marketing and sale management is the detection of prospects’s intentions. The analysis of an It represents the percentage of visitors who enter the site and “bounce” (leave the site) rather than continue viewing other pages within the same site. email marketing campaign is based on the metrics provided...
Facebook Mail: a new challenge for email marketers?
Originally posted on nov 22, 2011 (ita version) This is not an email killer. This is a messaging experience that includes email as one part of it – Mark Zuckerberg Figures like Mark Zuckerberg, CEO of Facebook, are used to make the news. it is rumored for sometimes of a new kind of email, facebook...
Triggered Email Marketing #1: beyond segmentation
Originally posted on nov 4, 2011 (ita version) We are skilled in segmentation, we carefully choose target groups to send custom communications to people, but email marketing real power is in the advanced content customization based on event and behaviors. Jupiter Research reported in the “ROI of Email Marketing” analysis that behavioral email marketing, compared ...
Email marketing: let it forward
Originally posted on nov 4, 2010 (ita version) You can prepare basically two kinds of newsletters’ contents. The ones you think and rethink about, testing and customizing. And the ones forgotten after creation. Promotion and news are within the first category. The second one includes structural parts of the design, such as the signature line...
Newsletter Design #1
Design is important. Newsletter’s contents should have priority, but it’s the look and feel that makes your newsletter interesting for your readers. This is the first entry of the category we want to dedicate to the best email design we’ve seen in the net.
Bancomail Zeitgeist
Originally posted on jan 4, 2011 (ita version) Zeitgeist, from german “spirit of time” is a concept which google recovered from 18th century culture. Going by the aggregation of billions of made by users, google is collecting in years the spirit of time, combining together in rankings the most important events of the past years....
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