Non Profit Email Award first Italian edition
In the last decade the NPO marketing has progressively specialized itself, almost becoming an independent subject. Today we deal with this topic to present an initiative, that well represent the evolution of fundraising. We’re talking about the first edition of the Italian Non Profit Email Award, promoted by Contactlab within the Festival del Fundraising, to...
Timing and modality in E-mail marketing
By preparing a newsletter focusing on text and design is not enough to be effective. The results of some recent researches show some aspects about the timing and mode of reception that make us give you some simple but operative advice to improve your campaigns. First of all we would try to ask the crucial...
Easter Email Marketing
We already know the principal aspects of an email marketing campaign: sender, company reference, catchy heading, precise target, informal tone and clear but concise message. Besides Easter, like Christmas or any other holiday, represent an opportunity to spread your marketing and push sales. Any ideas? Use an Easter theme in your campaign Direct Email Marketing...
Storytelling helps sales
In last years corporate communication got closed to storytelling, technique based on telling stories to promote ideas, values and products. Marketing seems to have found out the persuasive power of storytelling, which became an essencial instrument for companies. Storytelling is particularly effective in the brand building, where charts and statistics can’t succeed. According to this...
E-mail Marketing and Startup: perfect match!
Successfully building a company from scratch takes not only dedication but also a clear business plan and a good amount of marketing know-how. E-mail marketing is one of the most valuable and effective tool because it’s based on a two-way relationship with the customer. This means not only that your messages will be better targeted...
Triggered Email Marketing #2: beyond segmentation
One year ago we were talking about the triggered email marketing. This is a technique that allows to customize the evolution of a campaign depending on the users behavior, choosing a special schedule that operates according to certain events. In this article we will examine two must have scheduling steps that no email marketing campaign...
Email marketing: the Funnel
One of the most important feature of marketing and sale management is the detection of prospects’s intentions. The analysis of an It represents the percentage of visitors who enter the site and “bounce” (leave the site) rather than continue viewing other pages within the same site. email marketing campaign is based on the metrics provided...
Email Marketing: sending tools
Originally posted on nov 23, 2011 (ita version) The tools you use to send your newsletters are one of the most important aspect for the success of a campaign. The customization of the message, mailing speed, the possibility of monitoring the progress, collecting feedback in real time, all depends on this. The tools we have...
Facebook Mail: a new challenge for email marketers?
Originally posted on nov 22, 2011 (ita version) This is not an email killer. This is a messaging experience that includes email as one part of it – Mark Zuckerberg Figures like Mark Zuckerberg, CEO of Facebook, are used to make the news. it is rumored for sometimes of a new kind of email, facebook...
Triggered Email Marketing #1: beyond segmentation
Originally posted on nov 4, 2011 (ita version) We are skilled in segmentation, we carefully choose target groups to send custom communications to people, but email marketing real power is in the advanced content customization based on event and behaviors. Jupiter Research reported in the “ROI of Email Marketing” analysis that behavioral email marketing, compared ...
Email marketing: let it forward
Originally posted on nov 4, 2010 (ita version) You can prepare basically two kinds of newsletters’ contents. The ones you think and rethink about, testing and customizing. And the ones forgotten after creation. Promotion and news are within the first category. The second one includes structural parts of the design, such as the signature line...
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