Adobe and the digital marketing
Social Media Marketing role in actual business dynamics is getting more and more important day after day. If we look at it by a first click point of view we have to admit it visible benefits in terms of visibility and brand awareness. But in too many cases marketing operators are still focused on a...
Facebook and brand pages Timeline
In the press conference of February 29th Facebook officially announced the choice to apply the Timeline also to brand pages. The administrators have almost one month to test it before the default change expected on March 30th. As for the personal pages the wall takes the Timeline style: news are divided in two columns and...
Send Money: money on Facebook
We can share almost everything on internet, social networks, peer to peer programs: photos, videos, music, contents and data. One thing was missing: money. It will be so no more: Sendmoney service promises to revolution money circulation dynamics between people on the network. Paypal idea is simple: to provide Facebook users a platform that allows...
Social commerce
In reduced demand times and recession periods new business trends rise. We can say indeed that critical situations push the market to findo innovative ways to find andwers. It’s the case of social commerce, the new consumer frontier in a future key. Although, especially in Italy, a considerable part of the public isn’t still used...
Google + pages
It was to be expected: it isn’t enough to be a leader to avoid to revise one’s own strategies. It’s clear that Google doesn’t process Facebook hegemony in social networks field and that it’s afraid of the integration process that Zuckerberg company is pursuing and that could erode Google monopoly as universal search engine. Mountain...
Facebook Timeline
Another Facebook revolution is expected in next hours (usually it’s said to change everything to change nothing): in recent past the king of social networks gave us only small updates and changes in visul layout but this time it seems definitely to be more substantial. This news has been presented at the last “Facebook 8”,...
Google+ challenges Facebook
It’s the hot news of the moment, everybody’s talking about and many people wonder what is it: it’s the new social network by Google, simply called “+”, whose aim is to challenge Facebook. Mountain View company has just released other similar projects in the past, like Buzz or Wave, but this time they seem to...
Facebook Ads
The standards for search engine marketing are usually based on the same assumptions: geographic localization, demographic parameters, potential interests that can be extracted form destination platform . And the place where announces publishing happens is the real surplus value. We think about Facebook, in particular. The +600 millions Facebook user generate a non-stop stream of...
Nokia Ovi Maps vs Google Earth vs Microsoft Bing Maps
There are at least 2 good news: Symbian isn’t dead and maybe we’ve found a good alternative to Mountain View system. Ovi maps 3d is a new gps localization system with navigation ed image elaboration created by Nokia for devices with its software. The model created by the finnish company gives us the opportunity to...
New Facebook pages
After the graphic upgrade of the profiles of the most popular social network in the world, it was reasonable to expect an upgrade in facebook pages. And that’s what has been done. Since the announcement date it’s been possible to choose to upgrade our pages, but on march 10 the change has become automatic. We...
Social gaming, a non-stop growing universe
We often think to Social Gaming as a useless and lonely phenomenon while in effect it’s a non-stop growing universe. The numbers of traffics and profits around the most popular social games had a great impact on technology addicted. It’s interesting to see that tenths of millions people connect daily to their favourites games and...
Linkedin Signal
Linkedin Signal is a brand new service from Linkedin which launched it 3 months ago. If we conceived Linkedin as the serious and useful side of social media universe, Signal is supposed to be the new excellence in the aware use of networking new techniques. It’s still in an early stage, especially in the interface,...
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