Storytelling helps sales
In last years corporate communication got closed to storytelling, technique based on telling stories to promote ideas, values and products. Marketing seems to have found out the persuasive power of storytelling, which became an essencial instrument for companies. Storytelling is particularly effective in the brand building, where charts and statistics can’t succeed. According to this...
Facebook and brand pages Timeline
In the press conference of February 29th Facebook officially announced the choice to apply the Timeline also to brand pages. The administrators have almost one month to test it before the default change expected on March 30th. As for the personal pages the wall takes the Timeline style: news are divided in two columns and...
Social gaming, a non-stop growing universe
We often think to Social Gaming as a useless and lonely phenomenon while in effect it’s a non-stop growing universe. The numbers of traffics and profits around the most popular social games had a great impact on technology addicted. It’s interesting to see that tenths of millions people connect daily to their favourites games and...
Linkedin Signal
Linkedin Signal is a brand new service from Linkedin which launched it 3 months ago. If we conceived Linkedin as the serious and useful side of social media universe, Signal is supposed to be the new excellence in the aware use of networking new techniques. It’s still in an early stage, especially in the interface,...
Bancomail Zeitgeist
Originally posted on jan 4, 2011 (ita version) Zeitgeist, from german “spirit of time” is a concept which google recovered from 18th century culture. Going by the aggregation of billions of made by users, google is collecting in years the spirit of time, combining together in rankings the most important events of the past years....
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