Tilo Oschatz, Author at Bancomail Blog

As a German he lived in Germany, Austria and Italy, working in the Logistics-, Pharma-. Electronics-, Software- and Tourism-Industry so far. Always looking for new challenges, always striving to optimize business processes. Optimized processes = less work = more free time = more time on his Mountainbike.

Strategy Email Marketing

Imagine this: You open your email inbox in the morning, full of motivation and ready to conquer the world. In addition to the usual spam mails, you will also find a number of emails that will pique your interest. News from your industry and, fortunately, emails from companies that seem to offer potential for collaboration. …

By Tilo Oschatz

April 29, 2025

Telemarketing

A double espresso, please! What's better than an espresso? ...a double espresso! A real pick-me-up that gets everyone back on their feet with double the effect. Such a miracle cure would certainly also be helpful in B2B communication - and it exists! Double the appeal, double the effect - this is the secret recipe for …

By Tilo Oschatz

March 17, 2025

Data Marketing

Data marketing has become an indispensable component of successful email marketing strategies in recent years. Companies are increasingly relying on data-driven decision-making processes to address target groups more precisely, optimise email campaigns and ultimately increase conversion rates. A particular focus here is on advanced platforms such as G-RID from Bancomail, which are equipped with artificial …

By Tilo Oschatz

February 6, 2025

Marketing Database

Imagine stepping into a large, colorful vegetable garden on a warm summer's day. The sun is shining, a gentle breeze is blowing and the air is filled with fresh, natural fragrances. Vibrant plants are growing everywhere: juicy tomatoes, crunchy cucumbers, brightly colored peppers. Everything is carefully arranged, well-labeled and easily accessible. This is exactly how …

By Tilo Oschatz

January 22, 2025

Copywriting

The fabulous magic of good cuisine ... how can it be explained? What makes the difference between a boring dish that lacks finesse and enthusiasm and a culinary masterpiece that embodies culinary craftsmanship and attention to detail? The quality of the ingredients, the balance of these and the refinement with carefully selected and carefully used …

By Tilo Oschatz

November 7, 2024

Strategy Email Marketing

Blazing sun, high temperatures, shimmering air above the tarmac - but fortunately the beach is not far away. Colourful parasols, the sound of the sea, crashing waves and the smell of sun cream and seawater in the air. For many people, this is the first thing that comes to mind when they think of "summer", …

By Tilo Oschatz

July 3, 2024

Cold Email Marketing

Email marketing is a world full of rules and advice, but what if we turned them all on their head? It would be a thrilling experience that might make you realize the importance of an effective strategy even more clearly, and it would probably also give you a few laughs! Would recipients convert en masse, …

By Tilo Oschatz

June 20, 2024

Trends

Our current times are full of surprises, not all of which are necessarily living proof of high culture. News summaries in just a few seconds, millions of short videos with questionable content, headlines with no background, plus TikTok and Instagram are mercilessly captivating. At the cinema, mobile phones are increasingly providing ‘distraction’, and even when …

By Tilo Oschatz

June 12, 2024

Email Deliverability

We've all been there! - You meet a friend and he is full of enthusiasm and anticipation because he has heard a ‘bombastic joke’ and absolutely has to tell us about it. He starts off in a lively manner, with exuberant gestures and facial expressions to create tension. Our expectations grow and grow. But then …

By Tilo Oschatz

June 5, 2024

Marketing Psychology

Walking on water, parting the seas, but also overcoming other laws of nature - this is just a small selection from the repertoire of saints. They also protect us from serious disasters or minor accidents, the list of positive qualities is practically endless. Saints are special individuals who have a firm place in our history, …

By Tilo Oschatz

May 7, 2024