Tilo Oschatz, Author at Bancomail Blog

As a German he lived in Germany, Austria and Italy, working in the Logistics-, Pharma-. Electronics-, Software- and Tourism-Industry so far. Always looking for new challenges, always striving to optimize business processes. Optimized processes = less work = more free time = more time on his Mountainbike.

Email Design and Code

Another one of those days at the office, tough, boring and tiring. Not exactly what you want, but they do exist. In addition, there are countless emails to deal with, each one more frustrating than the last, literally torture. But then it happens ... BOOM ... all of a sudden you are awakened from your …

By Tilo Oschatz

April 24, 2024

Email Design and Code

The Beginning of a New Era Email marketing thrives on personalization - individual emails, perfectly tailored to the target group or segment, are effective and lead to the best results. Most marketers will have experienced this. Customers and readers have a wide variety of ideas, requirements, wishes and needs and in order to be successful, …

By Tilo Oschatz

April 9, 2024

Marketing Psychology

Psychology is every marketer's friend, as it can be used to understand or even favorably influence the behavior of potential customers, as we have already discussed in detail in our blog article "The psychological triggers for email click-throughs". However, there is a psychological phenomenon that has not yet been mentioned, but is quite unusual and …

By Tilo Oschatz

March 12, 2024

Copywriting

Time is precious! Everybody would agree that this statement is absolutely right. This is also valid when speaking about email marketing. But why does it matter? Email Marketing itself is an extremely important and even growing part of marketing measures in general. It reached already a very high daily volume but the number of sent …

By Tilo Oschatz

February 23, 2024

Marketing Psychology

In our modern times Psychology holds immense importance and value due to its countless contributions to understanding and improving various aspects of human life. After a closer look it becomes clear - Psychology is … everywhere. We live it, we use it, we as humans are Psychology. It is used for good and evil, to …

By Tilo Oschatz

February 8, 2024

Inspiring Stories about Marketers

There is one company that not only helps farmers to plow up their fields, but has also plowed up the marketing landscape big time! "Content Marketing" is being used more and more frequently nowadays. It is quite obvious what it stands for. "Content" is the key element of this approach. In contrast to direct slogans …

By Tilo Oschatz

February 5, 2024

Strategy Email Marketing

It is often just one simple “CLICK”, a click followed by … “NOTHING”! Most of the time it is exactly like this, nothing more nothing less. The click is followed by void … darkness combined with earsplitting silence. Time stops while entering a state of delirium. This is not the situation we are looking for, …

By Tilo Oschatz

January 15, 2024

Trends

Travelling and exploring the world is a dream for many people. Not only to discover new regions and countries, but also to gain new experiences and make new contacts. The growing mobility in society is a social phenomenon of our time and naturally affects the younger generations in particular. Digital technology and digital infrastructure are …

By Tilo Oschatz

November 15, 2023

Email Marketing - How to

A and B are well-known friends. As letters, we deal with them all life long. But they are special because they are the first we get to know at a very young age, learning the ABC and 123. But they are not only used for building words, historically they are also used to classify, categorize, …

By Tilo Oschatz

October 17, 2023

Email Marketing - How to

In an increasingly competitive and dynamic food industry, businesses that include food manufacturers, restaurants, food suppliers, and culinary entrepreneurs are consistently seeking innovative strategies to not only survive but also thrive in the marketplace. In this landscape, cold email marketing has emerged as an effective and versatile tool, offering countless opportunities to food-related enterprises. It …

By Tilo Oschatz

October 2, 2023