Geo-referencing – sounds simple, right? Just take an address, match it to a spot on the map, and move on. Unfortunately, reality paints a different picture. In the B2B marketing world, address matching can feel like navigating a labyrinth where even experienced cartographers might lose their way. The consequences are real: misdirected messages, wasted resources, …
We've all been there! - You meet a friend and he is full of enthusiasm and anticipation because he has heard a ‘bombastic joke’ and absolutely has to tell us about it. He starts off in a lively manner, with exuberant gestures and facial expressions to create tension. Our expectations grow and grow. But then …
The pursuit of efficiency is part of our society and our zeitgeist. This affects almost all areas of life and definitely all areas of the professional world. Marketing is not exempt from this and so here, too, we strive for sensible solutions with the greatest possible positive effects. "Targeting" plays an important role in this …
These three warranties will simplify your marketing life! Maybe you experienced the following situation!? The sales figures for your company could be better, you are disappointed and have to generate more business. You would like to sell more of your service or product - but how? Cold-Email is one possible option. The benefits sound tempting, …
