{"id":3333,"date":"2016-02-08T09:38:47","date_gmt":"2016-02-08T09:38:47","guid":{"rendered":"https:\/\/blog.bancomail.com\/?p=3333"},"modified":"2025-06-20T10:48:45","modified_gmt":"2025-06-20T10:48:45","slug":"increase-the-lead-of-your-event-with-email-marketing","status":"publish","type":"post","link":"https:\/\/www.bancomail.com\/blog\/en\/increase-the-lead-of-your-event-with-email-marketing\/","title":{"rendered":"Increase the leads of your event with Email Marketing"},"content":{"rendered":"<p>Whether are virtual or not, events are among those marketing actions that can contribute to the acquisition of new prospects and the strengthening of its own brand.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.bancomail.com\/blog\/en\/increase-the-lead-of-your-event-with-email-marketing\/#Each_event_deserves_importance\" >Each event deserves importance!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.bancomail.com\/blog\/en\/increase-the-lead-of-your-event-with-email-marketing\/#The_title_of_your_event_is_the_subject_of_your_email\" >The title of your event is the subject of your email.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.bancomail.com\/blog\/en\/increase-the-lead-of-your-event-with-email-marketing\/#Multiple_email_%E2%80%93_Create_a_communication_plan\" >Multiple email &#8211; Create a communication plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.bancomail.com\/blog\/en\/increase-the-lead-of-your-event-with-email-marketing\/#Who_shall_receive_the_invitation_A_right_segmentation_is_essential\" >Who shall receive the invitation? A right segmentation is essential.<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Each_event_deserves_importance\"><\/span>Each event deserves importance!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you&#8217;re planning a series of events, <strong>create a communication cycle<\/strong> that doesn&#8217;t end with the introduction message. The statistics reveal that in Email Marketing the most successful messages are those with a clear and precise content.<\/p>\n<p>Send at least an email dedicated to each event, rather than filling in the list with further information or registration links.<\/p>\n<p>If you&#8217;re promoting a webinar or a digital event, <strong>invite readers to register even if they not participate<\/strong>, because concluded the event you&#8217;ll send them<strong> interesting materials<\/strong> as the registration link or the speakers slides. Almost certainly you&#8217;ll get a lower number of participants than the one of the members, but a higher number of prospects to contact for further information. Now that&#8217;s a success!<\/p>\n<p>If you&#8217;re promoting a current event, <strong>use the geographical information<\/strong>\u00a0regarding your target. <strong>A good email database must have a lot of information for each record<\/strong>, one of these being the province. The emails sent in the reader&#8217;s region will have a very <strong>high open rate and conversion.<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_title_of_your_event_is_the_subject_of_your_email\"><\/span>The title of your event is the subject of your email.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Search the right title for your event! Think of this as the subject of your email. Both should be clear and attractive, to make the user open it.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Multiple_email_%E2%80%93_Create_a_communication_plan\"><\/span>Multiple email &#8211; Create a communication plan<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><i class=\"fa fa-hand-o-right\"><\/i> <a href=\"https:\/\/www.bancomail.com\/resources\/template\/bancomail_template_email.zip\">Download for free a layout kit<\/a> for email marketing, optimized for different communication types, events included!<\/p>\n<p><a href=\"https:\/\/blog.bancomail.com\/wp-content\/uploads\/2016\/02\/event-email-marketing.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-medium wp-image-3503\" src=\"https:\/\/blog.bancomail.com\/wp-content\/uploads\/2016\/02\/event-email-marketing-180x300.jpg\" alt=\"event-email-marketing\" width=\"180\" height=\"300\" srcset=\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2016\/02\/event-email-marketing-180x300.jpg 180w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2016\/02\/event-email-marketing-614x1024.jpg 614w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2016\/02\/event-email-marketing-768x1280.jpg 768w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2016\/02\/event-email-marketing-922x1536.jpg 922w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2016\/02\/event-email-marketing.jpg 960w\" sizes=\"(max-width: 180px) 100vw, 180px\" \/><\/a>Create an automated communication plan to cover the whole event, not only the participation day \/ days. It should start with your first communication and ends with the feedback and reporting days.<\/p>\n<p>The pre event includes the presentation of the program, the registration invitation and further reminders for those who haven&#8217;t complete it. To the confirmed registrations you&#8217;ll have to send the event&#8217;s access details (map, ticket, etc).<\/p>\n<p>The post event phase normally includes thanks to the participants and feedback requests. Is a good idea to send, both to participants and to those who did not participated, further information or materials used during the event as slides or speech recordings.<\/p>\n<p>Thanks to the latest technologies, it&#8217;s very easy to program a Triggered communication cycle: you&#8217;ll need to prepare in time all the emails and to activate each one of them according to the previous year&#8217;s results.<\/p>\n<p>The communication flow in the image is simplified and further information in the pre event may include a preview to the event&#8217;s topics, like the presentation of each speaker or session.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Who_shall_receive_the_invitation_A_right_segmentation_is_essential\"><\/span>Who shall receive the invitation? A right segmentation is essential.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Choosing carefully the promotional email recipients, not only increases the chances of registration, but prevent unsubscriptions caused by the lack of interest in the brand&#8217;s proposals.<\/p>\n<p>The records allow to foresee which type of event is more interesting. The first step is to create a preview and, depending on the raised interest, to manage further communications.<\/p>\n<p>When you acquire new contacts, give time to the analysis of profiling. Databases such as <a href=\"http:\/\/www.bancomail.com\">Bancomail <\/a>provide master data with a detailed and complete company profiling that enable targeted and efficient actions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether are virtual or not, events are among those marketing actions that can contribute to the acquisition of new prospects and the strengthening of its own brand. Each event deserves importance! If you&#8217;re planning a series of events, create a communication cycle that doesn&#8217;t end with the introduction message. The statistics reveal that in Email&#8230;<\/p>\n","protected":false},"author":3,"featured_media":4280,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[823],"tags":[6236,7648,7645,2545,7651,7647],"post_template":[],"top_category":[],"class_list":["post-3333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-strategy","tag-audience-segmentation","tag-email-campaigns","tag-event-marketing","tag-lead-generation","tag-post-event-communication","tag-webinar-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Increase the leads of your event with Email Marketing - Bancomail Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bancomail.com\/blog\/en\/increase-the-lead-of-your-event-with-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Increase the leads of your event with Email Marketing - Bancomail Blog\" \/>\n<meta property=\"og:description\" content=\"Whether are virtual or not, events are among those marketing actions that can contribute to the acquisition of new prospects and the strengthening of its own brand. 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