{"id":3557,"date":"2016-02-11T15:01:46","date_gmt":"2016-02-11T15:01:46","guid":{"rendered":"https:\/\/blog.bancomail.com\/?p=3557"},"modified":"2016-04-08T14:31:04","modified_gmt":"2016-04-08T13:31:04","slug":"effective-email-marketing-for-non-profit-organizations","status":"publish","type":"post","link":"https:\/\/www.bancomail.com\/blog\/en\/effective-email-marketing-for-non-profit-organizations\/","title":{"rendered":"Effective Email Marketing for Non Profit Organizations"},"content":{"rendered":"

An ONG’s communication plan must be able to reach those who are most sensitive to the promoted causes<\/strong> and values, by involving them in a direct and active way.<\/p>\n

Among all the available channels, one of the most direct and personal is the email, which allows to reach donors and supporters directly in their inbox. E-mail marketing is a great communication tool: it’s direct and cheaper than traditional email (still widely used in the non-profit sector), allows you to get quick results, to customize messages and communication cycles.<\/p>\n

The goal of a communication campaign should be the recipient’s overcome of at least three steps:<\/p>\n

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  1. Open and read the message<\/li>\n
  2. Considering to take action<\/li>\n
  3. Take action<\/li>\n<\/ol>\n

    In particular, the key to a successful email campaign is to create different types of content for different types of users, in order to get their attention.<\/p>\n

    Call to action, copy, content and segmentation of the list are all ingredients that compose the recipe for each submission.<\/p>\n

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    <\/p>\n<\/span><\/div>\n