{"id":3595,"date":"2016-03-18T12:22:44","date_gmt":"2016-03-18T11:22:44","guid":{"rendered":"https:\/\/blog.bancomail.com\/?p=3595"},"modified":"2016-04-06T17:34:56","modified_gmt":"2016-04-06T16:34:56","slug":"free-templates-and-best-practices-for-easter-email-marketing","status":"publish","type":"post","link":"https:\/\/www.bancomail.com\/blog\/en\/free-templates-and-best-practices-for-easter-email-marketing\/","title":{"rendered":"Free templates and best practices for Easter Email Marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.bancomail.com\/blog\/en\/free-templates-and-best-practices-for-easter-email-marketing\/#Another_great_day_for_Marketing\" >Another great day for Marketing!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.bancomail.com\/blog\/en\/free-templates-and-best-practices-for-easter-email-marketing\/#Not_only_sweets_and_eggs\" >Not only sweets and eggs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.bancomail.com\/blog\/en\/free-templates-and-best-practices-for-easter-email-marketing\/#Easter_means_also_Spring_too\" >Easter means also Spring too<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.bancomail.com\/blog\/en\/free-templates-and-best-practices-for-easter-email-marketing\/#Marketing_after_the_Easter_holidays\" >Marketing after the Easter holidays<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.bancomail.com\/blog\/en\/free-templates-and-best-practices-for-easter-email-marketing\/#Opportunity_makes_the_marketing\" >Opportunity makes the marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.bancomail.com\/blog\/en\/free-templates-and-best-practices-for-easter-email-marketing\/#Holidays_means_fun\" >Holidays means fun<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.bancomail.com\/blog\/en\/free-templates-and-best-practices-for-easter-email-marketing\/#Themed_layouts\" >Themed layouts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.bancomail.com\/blog\/en\/free-templates-and-best-practices-for-easter-email-marketing\/#3_Layouts_within_the_Easter_egg\" >3 Layouts within the Easter egg<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.bancomail.com\/blog\/en\/free-templates-and-best-practices-for-easter-email-marketing\/#Inspirational_design\" >Inspirational design<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Another_great_day_for_Marketing\"><\/span>Another great day for Marketing!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Doesn&#8217;t matter how people in your business sector will choose to celebrate Easter, what&#8217;s important in this period, is the great opportunity to propose your product and to place it in your consumer&#8217;s mind.<\/p>\n<p>During these days, promotions and newsletters, can have great visibility and can achieve quickly their goals.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Not_only_sweets_and_eggs\"><\/span>Not only sweets and eggs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The Easter period is not only an opportunity to sell eggs and sweets: different market sectors increase sales during this period.\u00a0The tourism and hospitality sector for example, increase their bookings thanks to small holiday periods that consumers allow themselves and enjoy in wait of the beautiful season.\u00a0Also in this period, many other activities related to tourism, draw sale benefits.<\/p>\n<p>Take time to think about your business context, using the tourists point of view.\u00a0Also the events organization sector offers opportunities not only for those who organizes them, but also for those who provide food and wine products or various kind of gifts (flowers, jewelry, stuffed animals and so on).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Easter_means_also_Spring_too\"><\/span>Easter means also Spring too<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Colors come alive and floral fantasies decorate tables and windows: a great opportunity for the clothing industry and interior\/exterior design sector.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Marketing_after_the_Easter_holidays\"><\/span>Marketing after the Easter holidays<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You know that feeling of guilt that comes after enjoying a good chocolate? Or after a hearty lunch? Thus, if you&#8217;re in the fitness business sector, then there is no better time for marketing, than the period after holidays.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Opportunity_makes_the_marketing\"><\/span>Opportunity makes the marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you didn&#8217;t find a connection between your business and Easter, never mind. The opportunity to send a greeting, is a great way to remember your existence.<\/p>\n<p>Regardless of your business sector or if you have an e-commerce website, show your latest products, by highlighting the advantages of online buying: 24\/24 open shops, without queues and with full product ranges. Keep an eye on the reading statistics (email) and purchase (on site), you&#8217;ll be amazed on how a simple greeting can reawake your customers needs.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Holidays_means_fun\"><\/span>Holidays means fun<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The festive context allows companies to get out from the standard communication system and to use interactive methods to increase engagement and sales.\u00a0Interactivity can come from games (do you remember the origin of the Easter Egg?), surveys, downloadable content and all those initiatives that require the consumer&#8217;s interaction with the brand. Promoting events can also have a social character, in line with the Easter spirit. It&#8217;s a way to send a good message, helping to improve brand positioning.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Themed_layouts\"><\/span>Themed layouts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Customizing a message into an Easter\/Spring style will allow a major efficiency, because will be perceived both the sense of urgency\u00a0and relevance.\u00a0To play it safe, avoid religious connotations (unless it is not your specific target) and too strong ironies (unless your target is not ready to accept them). Choose a colorful floral theme: at the end of this article you&#8217;ll find some inspirational designs.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Layouts_within_the_Easter_egg\"><\/span>3 Layouts within the Easter egg<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you&#8217;re ready to send your greetings or at least some dedicated promotion, you can insert your news in our template:<\/p>\n<p>[fancy-button style=&#8221;background: #05afd1; margin-top: 10px;&#8221; path=&#8221;https:\/\/blog.bancomail.com\/wp-content\/uploads\/2016\/03\/bancomail_template_easter.zip&#8221; target=&#8221;_parent&#8221;]DOWNLOAD FREE TEMPLATES[\/fancy-button]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Inspirational_design\"><\/span>Inspirational design<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div id='gallery-1' class='gallery galleryid-3595 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.bancomail.com\/blog\/en\/free-templates-and-best-practices-for-easter-email-marketing\/westelm\/'><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2016\/03\/westelm-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2016\/03\/westelm-150x150.jpg 150w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2016\/03\/westelm-260x260.jpg 260w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.bancomail.com\/blog\/en\/free-templates-and-best-practices-for-easter-email-marketing\/williams-sonoma\/'><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2016\/03\/williams-sonoma-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2016\/03\/williams-sonoma-150x150.jpg 150w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2016\/03\/williams-sonoma-260x260.jpg 260w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.bancomail.com\/blog\/en\/free-templates-and-best-practices-for-easter-email-marketing\/b-c\/'><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2016\/03\/b-c-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2016\/03\/b-c-150x150.jpg 150w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2016\/03\/b-c-260x260.jpg 260w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.bancomail.com\/blog\/en\/free-templates-and-best-practices-for-easter-email-marketing\/cratebarrel\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2016\/03\/CrateBarrel-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2016\/03\/CrateBarrel-150x150.jpg 150w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2016\/03\/CrateBarrel-259x260.jpg 259w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.bancomail.com\/blog\/en\/free-templates-and-best-practices-for-easter-email-marketing\/hotel-chocolat\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2016\/03\/hotel-chocolat-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2016\/03\/hotel-chocolat-150x150.png 150w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2016\/03\/hotel-chocolat-260x260.png 260w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.bancomail.com\/blog\/en\/free-templates-and-best-practices-for-easter-email-marketing\/intimissimi\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2016\/03\/intimissimi-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2016\/03\/intimissimi-150x150.jpg 150w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2016\/03\/intimissimi-260x260.jpg 260w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.bancomail.com\/blog\/en\/free-templates-and-best-practices-for-easter-email-marketing\/jcrew\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2016\/03\/jcrew-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2016\/03\/jcrew-150x150.jpg 150w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2016\/03\/jcrew-260x260.jpg 260w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.bancomail.com\/blog\/en\/free-templates-and-best-practices-for-easter-email-marketing\/kate-spade\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2016\/03\/kate-spade-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2016\/03\/kate-spade-150x150.jpg 150w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2016\/03\/kate-spade-260x260.jpg 260w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.bancomail.com\/blog\/en\/free-templates-and-best-practices-for-easter-email-marketing\/terrain\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2016\/03\/terrain-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2016\/03\/terrain-150x150.jpg 150w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2016\/03\/terrain-260x260.jpg 260w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Another great day for Marketing! Doesn&#8217;t matter how people in your business sector will choose to celebrate Easter, what&#8217;s important in this period, is the great opportunity to propose your product and to place it in your consumer&#8217;s mind. During these days, promotions and newsletters, can have great visibility and can achieve quickly their goals&#8230;.<\/p>\n","protected":false},"author":3,"featured_media":3596,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[823],"tags":[974,976,921,972,978,923,970,980,982],"post_template":[],"top_category":[],"class_list":["post-3595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-strategy","tag-best-en","tag-easter-en","tag-email-en","tag-free","tag-layout-en","tag-marketing-en","tag-practices","tag-template-en","tag-tip-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Free templates and best practices for Easter Email Marketing - Bancomail Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bancomail.com\/blog\/en\/free-templates-and-best-practices-for-easter-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Free templates and best practices for Easter Email Marketing - Bancomail Blog\" \/>\n<meta property=\"og:description\" content=\"Another great day for Marketing! Doesn&#8217;t matter how people in your business sector will choose to celebrate Easter, what&#8217;s important in this period, is the great opportunity to propose your product and to place it in your consumer&#8217;s mind. During these days, promotions and newsletters, can have great visibility and can achieve quickly their goals....\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bancomail.com\/blog\/en\/free-templates-and-best-practices-for-easter-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Bancomail Blog\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-18T11:22:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-04-06T16:34:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2016\/03\/RKVZU56K73-Large.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1620\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Francesca Grillo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Francesca Grillo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.bancomail.com\/blog\/en\/free-templates-and-best-practices-for-easter-email-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.bancomail.com\/blog\/en\/free-templates-and-best-practices-for-easter-email-marketing\/\"},\"author\":{\"name\":\"Francesca Grillo\",\"@id\":\"https:\/\/www.bancomail.com\/blog\/#\/schema\/person\/5c93f5e78feab639335c023002bd0ce3\"},\"headline\":\"Free templates and best practices for Easter Email Marketing\",\"datePublished\":\"2016-03-18T11:22:44+00:00\",\"dateModified\":\"2016-04-06T16:34:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.bancomail.com\/blog\/en\/free-templates-and-best-practices-for-easter-email-marketing\/\"},\"wordCount\":544,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.bancomail.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.bancomail.com\/blog\/en\/free-templates-and-best-practices-for-easter-email-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2016\/03\/RKVZU56K73-Large.jpg\",\"keywords\":[\"best\",\"easter\",\"email\",\"free\",\"layout\",\"marketing\",\"practices\",\"template\",\"tip\"],\"articleSection\":[\"Strategy Email Marketing\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.bancomail.com\/blog\/en\/free-templates-and-best-practices-for-easter-email-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bancomail.com\/blog\/en\/free-templates-and-best-practices-for-easter-email-marketing\/\",\"url\":\"https:\/\/www.bancomail.com\/blog\/en\/free-templates-and-best-practices-for-easter-email-marketing\/\",\"name\":\"Free templates and best practices for Easter Email Marketing - 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