{"id":36297,"date":"2025-07-01T10:04:57","date_gmt":"2025-07-01T10:04:57","guid":{"rendered":"https:\/\/www.bancomail.com\/blog\/?p=36297"},"modified":"2026-03-19T13:34:05","modified_gmt":"2026-03-19T13:34:05","slug":"what-is-bancomail-when-it-started-what-it-does","status":"publish","type":"post","link":"https:\/\/www.bancomail.com\/blog\/en\/what-is-bancomail-when-it-started-what-it-does\/","title":{"rendered":"What is Bancomail, when it started, and what it does in B2B"},"content":{"rendered":"\n<p>In the early 2000s, the digital world looked nothing like it does today. There were no automation platforms, no smart CRMs, no multichannel flows. Sure, the internet was there &#8211; but it was still a frontier waiting to be explored. And amid that frontier &#8211; noisy modems and \u201cunder construction\u201d websites included &#8211; someone was already imagining a way to help businesses talk to each other. Directly. Measurably. Intelligently.<\/p>\n\n\n\n<p>In 2001, Andrea Mazzeo &#8211; now CEO of Bancomail &#8211; had an idea: what if there were an \u201cATM\u201d for email? A place &#8211; digital, of course &#8211; where companies could easily and securely access valuable B2B contacts, filtered by industry, size, geography. A simple, customized access point for anyone who wanted to do B2B marketing more effectively.<\/p>\n\n\n\n<p>That\u2019s how <em>Bancomail<\/em> was born. A name that blends the immediacy of action &#8211; getting exactly what you need &#8211; with the power of a new tool: email. It was a visionary idea. In Italy, email marketing was just starting to take shape, and talking about segmented databases sounded like science fiction. But it was precisely in the gap between possibility and reality that our mission emerged: to bridge that gap, to build that bridge.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.bancomail.com\/blog\/en\/what-is-bancomail-when-it-started-what-it-does\/#The_Logo_An_Icon_That_Said_It_All\" >The Logo? An Icon That Said It All<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.bancomail.com\/blog\/en\/what-is-bancomail-when-it-started-what-it-does\/#When_Email_Was_the_Wild_West\" >When Email Was the Wild West<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.bancomail.com\/blog\/en\/what-is-bancomail-when-it-started-what-it-does\/#%E2%80%9CBancomail%E2%80%9D_or_%E2%80%9CBanco_Mail%E2%80%9D_All_Versions_of_the_Legend\" >\u201cBancomail\u201d or \u201cBanco Mail\u201d? All Versions of the Legend<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.bancomail.com\/blog\/en\/what-is-bancomail-when-it-started-what-it-does\/#Today_Were_More_Than_Just_Our_Name\" >Today We\u2019re More Than Just Our Name<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.bancomail.com\/blog\/en\/what-is-bancomail-when-it-started-what-it-does\/#A_Name_a_Story_a_Direction\" >A Name, a Story, a Direction<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Logo_An_Icon_That_Said_It_All\"><\/span>The Logo? An Icon That Said It All<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bancomail\u2019s first logo left no room for doubt: it resembled an italian ATM interface. A clear statement of intent. No frills, just a strong message: here, you get what you need to grow your business, just like withdrawing cash from a machine. Only instead of money, you\u2019d withdraw value: contacts, opportunities, connections.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"760\" height=\"465\" src=\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/07\/bancomail-comparison.png\" alt=\"\" class=\"wp-image-36314\" style=\"width:1201px;height:auto\" srcset=\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/07\/bancomail-comparison.png 760w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/07\/bancomail-comparison-300x184.png 300w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/07\/bancomail-comparison-490x300.png 490w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"When_Email_Was_the_Wild_West\"><\/span>When Email Was the Wild West<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There was a time (and those who were there remember it) when email marketing was a wild, lawless land. Few rules, zero education, data used carelessly. In that confused regulatory landscape, Bancomail took a different route: the path of responsibility. Thanks to Andrea\u2019s legal background, we started from day one with a commitment to order, rigor, and transparency. We studied, researched, published best practices &#8211; long before others even thought of it.<\/p>\n\n\n\n<p>And yes, over time, <em>some followed our lead<\/em>. If you dig into the Wayback Machine, you\u2019ll find legal content published by Bancomail before it appeared anywhere else. We like to think we helped set the standard &#8211; ethical and legal &#8211; for the entire industry.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%9CBancomail%E2%80%9D_or_%E2%80%9CBanco_Mail%E2%80%9D_All_Versions_of_the_Legend\"><\/span>\u201cBancomail\u201d or \u201cBanco Mail\u201d? All Versions of the Legend<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Over the years, we\u2019ve been called just about everything: <em>the Bancomail<\/em>, <em>Banco Mail<\/em>, <em>Bancoemail<\/em>, <em>the bank with email<\/em>&#8230; Some saw us as a financial institution, others as a digital post office, some as a mysterious communications entity.<\/p>\n\n\n\n<p>But we never took offense. Quite the opposite instead, because when people start bending a name, it means it has entered their everyday language. Like an aunt who runs through the entire family tree before getting to your name &#8211; you\u2019re part of the household, part of the inner circle.<\/p>\n\n\n\n<p>And then there are the client-made neologisms that always make us smile: \u201cI need a Bancomail for real estate agencies\u201d, \u201cDo you have a Bancomail for international markets?\u201d When your brand becomes a noun, you\u2019ve struck a chord &#8211; in people\u2019s minds and in their work.<\/p>\n\n\n\n<p>Our name hasn\u2019t changed. But over time, it\u2019s come to mean something bigger: a trusted reference, a word that in B2B marketing stands for reliable data, well-built relationships, and a methodical way of doing things.<\/p>\n\n\n\n<p>People call us many names. But behind every variation, there\u2019s trust. And for us, that matters more than getting the name exactly right.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"970\" height=\"540\" src=\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/07\/bancomail-naming.png\" alt=\"\" class=\"wp-image-36321\" srcset=\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/07\/bancomail-naming.png 970w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/07\/bancomail-naming-300x167.png 300w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/07\/bancomail-naming-768x428.png 768w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/07\/bancomail-naming-539x300.png 539w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Today_Were_More_Than_Just_Our_Name\"><\/span>Today We\u2019re More Than Just Our Name<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bancomail has grown. It has evolved. The original heart &#8211; email marketing &#8211; remains central: it\u2019s still the first reason many clients find us, contact us, choose us. But it\u2019s no longer the only reason.<\/p>\n\n\n\n<p>Over time, we\u2019ve built a much broader data ecosystem: <strong>structural, technological, and firmographic insights<\/strong> that tell a deeper story about businesses. Alongside email addresses, we now provide <strong>phone numbers, social media links, business descriptions, industry codes, technologies in use, company size<\/strong>. Because doing B2B today means seeing your audience from multiple angles &#8211; knowing before reaching out.<\/p>\n\n\n\n<p>We\u2019ve become less <em>email-centric<\/em>, more <em>data-centric<\/em>. Less like a simple ATM, more like a full-scale ecosystem. But with the same mission: giving businesses the right tools to reach the people who matter.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Name_a_Story_a_Direction\"><\/span>A Name, a Story, a Direction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In the end, <em>Bancomail<\/em> is still the place where things begin. Where businesses come to get what they need to start a conversation, a deal, a campaign. It doesn\u2019t matter if the first touchpoint is a newsletter, a phone call, or a LinkedIn DM &#8211; everything starts with data that\u2019s accurate, up-to-date, and thoughtfully curated.<\/p>\n\n\n\n<p>Whenever someone asks us, \u201cWhy are you called Bancomail?\u201d, we like to think the name is just the start of the story. What really matters is where we can take you from there.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bancomail was founded in 2001 as an \u201cATM for email\u201d: a fast, secure way to access segmented B2B contacts by industry, size, and location. In a largely unregulated market, Bancomail set early standards for compliance and data quality. Today it operates as a data-centric platform combining email, phone, firmographic and tech data for multichannel outreach.<\/p>\n","protected":false},"author":3,"featured_media":36310,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[937,1116,7876,7878,7874],"post_template":[],"top_category":[],"class_list":["post-36297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bancomail-database","tag-b2b-en","tag-b2b-marketing","tag-business-ethics","tag-communication","tag-data"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Bancomail, when it started, and what it does in B2B - Bancomail Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bancomail.com\/blog\/en\/what-is-bancomail-when-it-started-what-it-does\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Bancomail, when it started, and what it does in B2B - Bancomail Blog\" \/>\n<meta property=\"og:description\" content=\"Bancomail was founded in 2001 as an \u201cATM for email\u201d: a fast, secure way to access segmented B2B contacts by industry, size, and location. In a largely unregulated market, Bancomail set early standards for compliance and data quality. Today it operates as a data-centric platform combining email, phone, firmographic and tech data for multichannel outreach.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bancomail.com\/blog\/en\/what-is-bancomail-when-it-started-what-it-does\/\" \/>\n<meta property=\"og:site_name\" content=\"Bancomail Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-01T10:04:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-19T13:34:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/07\/Come-nasce-un-nome-la-storia-di-Bancomail-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"970\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Francesca Grillo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Francesca Grillo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.bancomail.com\/blog\/en\/what-is-bancomail-when-it-started-what-it-does\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.bancomail.com\/blog\/en\/what-is-bancomail-when-it-started-what-it-does\/\"},\"author\":{\"name\":\"Francesca Grillo\",\"@id\":\"https:\/\/www.bancomail.com\/blog\/#\/schema\/person\/5c93f5e78feab639335c023002bd0ce3\"},\"headline\":\"What is Bancomail, when it started, and what it does in B2B\",\"datePublished\":\"2025-07-01T10:04:57+00:00\",\"dateModified\":\"2026-03-19T13:34:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.bancomail.com\/blog\/en\/what-is-bancomail-when-it-started-what-it-does\/\"},\"wordCount\":845,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/www.bancomail.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.bancomail.com\/blog\/en\/what-is-bancomail-when-it-started-what-it-does\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/07\/Come-nasce-un-nome-la-storia-di-Bancomail-2.png\",\"keywords\":[\"B2B\",\"b2b marketing\",\"Business Ethics\",\"Communication\",\"Data\"],\"articleSection\":[\"Bancomail\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.bancomail.com\/blog\/en\/what-is-bancomail-when-it-started-what-it-does\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bancomail.com\/blog\/en\/what-is-bancomail-when-it-started-what-it-does\/\",\"url\":\"https:\/\/www.bancomail.com\/blog\/en\/what-is-bancomail-when-it-started-what-it-does\/\",\"name\":\"What is Bancomail, when it started, and what it does in B2B - Bancomail Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.bancomail.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.bancomail.com\/blog\/en\/what-is-bancomail-when-it-started-what-it-does\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.bancomail.com\/blog\/en\/what-is-bancomail-when-it-started-what-it-does\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/07\/Come-nasce-un-nome-la-storia-di-Bancomail-2.png\",\"datePublished\":\"2025-07-01T10:04:57+00:00\",\"dateModified\":\"2026-03-19T13:34:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.bancomail.com\/blog\/en\/what-is-bancomail-when-it-started-what-it-does\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bancomail.com\/blog\/en\/what-is-bancomail-when-it-started-what-it-does\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.bancomail.com\/blog\/en\/what-is-bancomail-when-it-started-what-it-does\/#primaryimage\",\"url\":\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/07\/Come-nasce-un-nome-la-storia-di-Bancomail-2.png\",\"contentUrl\":\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/07\/Come-nasce-un-nome-la-storia-di-Bancomail-2.png\",\"width\":970,\"height\":540,\"caption\":\"Bancomail Email Marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bancomail.com\/blog\/en\/what-is-bancomail-when-it-started-what-it-does\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.bancomail.com\/blog\/en\/homepage-en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is Bancomail, when it started, and what it does in B2B\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bancomail.com\/blog\/#website\",\"url\":\"https:\/\/www.bancomail.com\/blog\/\",\"name\":\"Bancomail Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.bancomail.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bancomail.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.bancomail.com\/blog\/#organization\",\"name\":\"Bancomail Blog\",\"url\":\"https:\/\/www.bancomail.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.bancomail.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/06\/bancomail-logo-q400.png\",\"contentUrl\":\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/06\/bancomail-logo-q400.png\",\"width\":400,\"height\":400,\"caption\":\"Bancomail Blog\"},\"image\":{\"@id\":\"https:\/\/www.bancomail.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/bancomail\/?viewAsMember=true\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.bancomail.com\/blog\/#\/schema\/person\/5c93f5e78feab639335c023002bd0ce3\",\"name\":\"Francesca Grillo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.bancomail.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/06\/FrancescaGrillo-150x150.png\",\"contentUrl\":\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/06\/FrancescaGrillo-150x150.png\",\"caption\":\"Francesca Grillo\"},\"description\":\"With a hybrid background in visual design, marketing, and product management, Francesca works at Bancomail as Project Manager and Product Owner, leading digital development and lead generation strategies. For over 15 years, she has operated in both B2B and B2C contexts, focusing on email marketing, process optimization, and customer experience. She is part of Bancomail\u2019s internal B2B Marketing Board and actively contributes to the growth of the company\u2019s ecosystem, with a sharp focus on data value and communication quality. Passionate about writing and nonprofit digital projects, she believes in blending technical vision with narrative sensitivity.\",\"sameAs\":[\"http:\/\/www.bancomail.it\",\"http:\/\/it.linkedin.com\/in\/francescagrillo\/\"],\"url\":\"https:\/\/www.bancomail.com\/blog\/author\/francesca\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is Bancomail, when it started, and what it does in B2B - Bancomail Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bancomail.com\/blog\/en\/what-is-bancomail-when-it-started-what-it-does\/","og_locale":"it_IT","og_type":"article","og_title":"What is Bancomail, when it started, and what it does in B2B - Bancomail Blog","og_description":"Bancomail was founded in 2001 as an \u201cATM for email\u201d: a fast, secure way to access segmented B2B contacts by industry, size, and location. In a largely unregulated market, Bancomail set early standards for compliance and data quality. Today it operates as a data-centric platform combining email, phone, firmographic and tech data for multichannel outreach.","og_url":"https:\/\/www.bancomail.com\/blog\/en\/what-is-bancomail-when-it-started-what-it-does\/","og_site_name":"Bancomail Blog","article_published_time":"2025-07-01T10:04:57+00:00","article_modified_time":"2026-03-19T13:34:05+00:00","og_image":[{"width":970,"height":540,"url":"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/07\/Come-nasce-un-nome-la-storia-di-Bancomail-2.png","type":"image\/png"}],"author":"Francesca Grillo","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Francesca Grillo","Est. reading time":"4 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.bancomail.com\/blog\/en\/what-is-bancomail-when-it-started-what-it-does\/#article","isPartOf":{"@id":"https:\/\/www.bancomail.com\/blog\/en\/what-is-bancomail-when-it-started-what-it-does\/"},"author":{"name":"Francesca Grillo","@id":"https:\/\/www.bancomail.com\/blog\/#\/schema\/person\/5c93f5e78feab639335c023002bd0ce3"},"headline":"What is Bancomail, when it started, and what it does in B2B","datePublished":"2025-07-01T10:04:57+00:00","dateModified":"2026-03-19T13:34:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.bancomail.com\/blog\/en\/what-is-bancomail-when-it-started-what-it-does\/"},"wordCount":845,"commentCount":2,"publisher":{"@id":"https:\/\/www.bancomail.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.bancomail.com\/blog\/en\/what-is-bancomail-when-it-started-what-it-does\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/07\/Come-nasce-un-nome-la-storia-di-Bancomail-2.png","keywords":["B2B","b2b marketing","Business Ethics","Communication","Data"],"articleSection":["Bancomail"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.bancomail.com\/blog\/en\/what-is-bancomail-when-it-started-what-it-does\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.bancomail.com\/blog\/en\/what-is-bancomail-when-it-started-what-it-does\/","url":"https:\/\/www.bancomail.com\/blog\/en\/what-is-bancomail-when-it-started-what-it-does\/","name":"What is Bancomail, when it started, and what it does in B2B - Bancomail Blog","isPartOf":{"@id":"https:\/\/www.bancomail.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bancomail.com\/blog\/en\/what-is-bancomail-when-it-started-what-it-does\/#primaryimage"},"image":{"@id":"https:\/\/www.bancomail.com\/blog\/en\/what-is-bancomail-when-it-started-what-it-does\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/07\/Come-nasce-un-nome-la-storia-di-Bancomail-2.png","datePublished":"2025-07-01T10:04:57+00:00","dateModified":"2026-03-19T13:34:05+00:00","breadcrumb":{"@id":"https:\/\/www.bancomail.com\/blog\/en\/what-is-bancomail-when-it-started-what-it-does\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bancomail.com\/blog\/en\/what-is-bancomail-when-it-started-what-it-does\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.bancomail.com\/blog\/en\/what-is-bancomail-when-it-started-what-it-does\/#primaryimage","url":"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/07\/Come-nasce-un-nome-la-storia-di-Bancomail-2.png","contentUrl":"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/07\/Come-nasce-un-nome-la-storia-di-Bancomail-2.png","width":970,"height":540,"caption":"Bancomail Email Marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/www.bancomail.com\/blog\/en\/what-is-bancomail-when-it-started-what-it-does\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.bancomail.com\/blog\/en\/homepage-en\/"},{"@type":"ListItem","position":2,"name":"What is Bancomail, when it started, and what it does in B2B"}]},{"@type":"WebSite","@id":"https:\/\/www.bancomail.com\/blog\/#website","url":"https:\/\/www.bancomail.com\/blog\/","name":"Bancomail Blog","description":"","publisher":{"@id":"https:\/\/www.bancomail.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bancomail.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.bancomail.com\/blog\/#organization","name":"Bancomail Blog","url":"https:\/\/www.bancomail.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.bancomail.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/06\/bancomail-logo-q400.png","contentUrl":"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/06\/bancomail-logo-q400.png","width":400,"height":400,"caption":"Bancomail Blog"},"image":{"@id":"https:\/\/www.bancomail.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/bancomail\/?viewAsMember=true"]},{"@type":"Person","@id":"https:\/\/www.bancomail.com\/blog\/#\/schema\/person\/5c93f5e78feab639335c023002bd0ce3","name":"Francesca Grillo","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.bancomail.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/06\/FrancescaGrillo-150x150.png","contentUrl":"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/06\/FrancescaGrillo-150x150.png","caption":"Francesca Grillo"},"description":"With a hybrid background in visual design, marketing, and product management, Francesca works at Bancomail as Project Manager and Product Owner, leading digital development and lead generation strategies. For over 15 years, she has operated in both B2B and B2C contexts, focusing on email marketing, process optimization, and customer experience. She is part of Bancomail\u2019s internal B2B Marketing Board and actively contributes to the growth of the company\u2019s ecosystem, with a sharp focus on data value and communication quality. Passionate about writing and nonprofit digital projects, she believes in blending technical vision with narrative sensitivity.","sameAs":["http:\/\/www.bancomail.it","http:\/\/it.linkedin.com\/in\/francescagrillo\/"],"url":"https:\/\/www.bancomail.com\/blog\/author\/francesca\/"}]}},"_links":{"self":[{"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/posts\/36297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/comments?post=36297"}],"version-history":[{"count":8,"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/posts\/36297\/revisions"}],"predecessor-version":[{"id":36775,"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/posts\/36297\/revisions\/36775"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/media\/36310"}],"wp:attachment":[{"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/media?parent=36297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/categories?post=36297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/tags?post=36297"},{"taxonomy":"post_template","embeddable":true,"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/post_template?post=36297"},{"taxonomy":"top_category","embeddable":true,"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/top_category?post=36297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}