{"id":36522,"date":"2025-10-06T09:22:44","date_gmt":"2025-10-06T09:22:44","guid":{"rendered":"https:\/\/www.bancomail.com\/blog\/?p=36522"},"modified":"2026-03-19T10:47:52","modified_gmt":"2026-03-19T10:47:52","slug":"the-end-of-organic-traffic-the-impact-of-ai-overviews-and-the-way-out-with-proprietary-databases","status":"publish","type":"post","link":"https:\/\/www.bancomail.com\/blog\/en\/the-end-of-organic-traffic-the-impact-of-ai-overviews-and-the-way-out-with-proprietary-databases\/","title":{"rendered":"The End of Organic Traffic? The Impact of AI Overviews and the Way Out with Proprietary Databases"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.bancomail.com\/blog\/en\/the-end-of-organic-traffic-the-impact-of-ai-overviews-and-the-way-out-with-proprietary-databases\/#Googles_AI_Overview_a_Threat_to_Organic_Traffic\" >Google\u2019s AI Overview: a Threat to Organic Traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.bancomail.com\/blog\/en\/the-end-of-organic-traffic-the-impact-of-ai-overviews-and-the-way-out-with-proprietary-databases\/#The_%E2%80%9C60_Problem%E2%80%9D_How_AI_Overviews_Cannibalize_SEO\" >The \u201c60% Problem\u201d: How AI Overviews Cannibalize SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.bancomail.com\/blog\/en\/the-end-of-organic-traffic-the-impact-of-ai-overviews-and-the-way-out-with-proprietary-databases\/#Proprietary_Databases_the_One_Asset_That_Cant_Be_Taken_Away\" >Proprietary Databases: the One Asset That Can\u2019t Be Taken Away<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.bancomail.com\/blog\/en\/the-end-of-organic-traffic-the-impact-of-ai-overviews-and-the-way-out-with-proprietary-databases\/#Email_Marketing_Back_to_Basics_with_Smarter_Tools\" >Email Marketing: Back to Basics (with Smarter Tools)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.bancomail.com\/blog\/en\/the-end-of-organic-traffic-the-impact-of-ai-overviews-and-the-way-out-with-proprietary-databases\/#From_Ranking_to_Independence\" >From Ranking to Independence<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Googles_AI_Overview_a_Threat_to_Organic_Traffic\"><\/span>Google\u2019s AI Overview: a Threat to Organic Traffic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A few days ago, our CEO <a href=\"https:\/\/www.linkedin.com\/posts\/andrea-mazzeo_ai-overview-sepolti-a-1500-px-pochi-giorni-activity-7379047579717808128-wmBI?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAAC5J9UBh1QR2pQHSEM9UpirZadJrLGhFKY\" target=\"_blank\" rel=\"noreferrer noopener\">Andrea Mazzeo shared a post on LinkedIn<\/a> that perfectly captured what many of us are already seeing: Google\u2019s <em>AI Overviews<\/em> are reshaping search results.<\/p>\n\n\n\n<p>The numbers are brutal: when an AI-generated answer appears, the first organic result loses clicks, dropping from 7% to just 2%. Translation: nearly <strong>-35% of traffic gone<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_%E2%80%9C60_Problem%E2%80%9D_How_AI_Overviews_Cannibalize_SEO\"><\/span>The \u201c60% Problem\u201d: How AI Overviews Cannibalize SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Some studies even call it the \u201c60% problem\u201d: depending on the industry, <em>between 15% and 64% of organic traffic<\/em> gets swallowed by the AI Overview. Numbers that overturn two decades of SEO certainties.<\/p>\n\n\n\n<p>And the irony? The links that once rewarded years of optimization are now buried below 1,500 pixels of scrolling. They\u2019re no longer above the fold \u2014 they\u2019re under the carpet.<\/p>\n\n\n\n<p>Meanwhile, Google uses <em>that very content<\/em> (from publishers monetizing with AdSense) to feed its AI answers, while pushing the originals so far down they\u2019re practically invisible.<\/p>\n\n\n\n<p>Result? Advertisers lose because visibility shrinks. Publishers lose because their own content is cannibalized. Businesses lose because their SEO investment no longer pays off.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Proprietary_Databases_the_One_Asset_That_Cant_Be_Taken_Away\"><\/span>Proprietary Databases: the One Asset That Can\u2019t Be Taken Away<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The conclusion is harsh but clear: relying only on SEO and SEM is like paying rent to a landlord who can evict you anytime.<\/p>\n\n\n\n<p>The real lesson? There\u2019s one asset that can\u2019t be expropriated by Google, Meta, or any other gatekeeper: <strong>your proprietary database<\/strong>.<\/p>\n\n\n\n<p>Email lists, direct contacts, relationships built over time \u2014 this is capital that stays in-house. It\u2019s not subject to algorithms or \u201cinfinite scroll.\u201d<\/p>\n\n\n\n<p>Each address, each segmented lead is a brick in the wall of your digital independence.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Email_Marketing_Back_to_Basics_with_Smarter_Tools\"><\/span>Email Marketing: Back to Basics (with Smarter Tools)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Twenty years ago, the race was about organic rankings. Today, the true competitive edge lies in having a GDPR-compliant, segmented, ready-to-use contact list.<\/p>\n\n\n\n<p>With a validated B2B database you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reach decision-makers directly, without filters;<\/li>\n\n\n\n<li>Segment by industry, country, company size;<\/li>\n\n\n\n<li>Automate scalable, personalized campaigns;<\/li>\n\n\n\n<li>Measure real ROI, without algorithmic opacity.<\/li>\n<\/ul>\n\n\n\n<p>In a world where reach is rented, <strong>email is the only truly owned channel<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"From_Ranking_to_Independence\"><\/span>From Ranking to Independence<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>For us, it\u2019s more than strategy \u2014 it\u2019s philosophy: the most solid asset is the direct relationship.<\/p>\n\n\n\n<p>As platforms shift rules, layouts, and algorithms, a proprietary database stays yours.<\/p>\n\n\n\n<p>The future isn\u2019t in ranking.<\/p>\n\n\n\n<p>The future is independence from gatekeepers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google AI Overviews drop the first organic result CTR from 7% to 2% (-35%), with up to 64% traffic loss depending on the industry. Relying only on SEO and Ads means depending on platforms that can change rules overnight. With Bancomail, a validated B2B database gives you direct access to decision-makers, with full control over targeting, volumes, and measurable results.<\/p>\n","protected":false},"author":4,"featured_media":36523,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4630],"tags":[],"post_template":[],"top_category":[],"class_list":["post-36522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-database-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The End of Organic Traffic? 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