{"id":3791,"date":"2016-10-17T10:58:19","date_gmt":"2016-10-17T08:58:19","guid":{"rendered":"https:\/\/blog.bancomail.com\/?p=3791"},"modified":"2025-06-20T10:41:17","modified_gmt":"2025-06-20T10:41:17","slug":"error-free-email-marketing","status":"publish","type":"post","link":"https:\/\/www.bancomail.com\/blog\/en\/error-free-email-marketing\/","title":{"rendered":"Error free email marketing"},"content":{"rendered":"<p>Email Marketing is simple, nevertheless your Email Marketer experience has already taught you the amount of small mistakes that can affect your campaign.<\/p>\n<p>Reaching a certain point of the sending career, at least one error is inevitable: by a wrong spelling to a broken link up to inaccurate sent segments. There are many reasons of the so called &#8220;oops email&#8221; that lead marketers whispering meditative mantras before pressing the fateful SEND button.\u00a0Let&#8217;s see the main errors and the methods to break out the impasse.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.bancomail.com\/blog\/en\/error-free-email-marketing\/#Wrong_links_in_the_Email\" >Wrong links in the Email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.bancomail.com\/blog\/en\/error-free-email-marketing\/#Technical_issues_after_sending_the_campaign\" >Technical issues after sending the campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.bancomail.com\/blog\/en\/error-free-email-marketing\/#Wrong_target\" >Wrong target<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.bancomail.com\/blog\/en\/error-free-email-marketing\/#Wrong_version_of_the_email\" >Wrong version of the email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.bancomail.com\/blog\/en\/error-free-email-marketing\/#Planning_the_error\" >Planning the error<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Wrong_links_in_the_Email\"><\/span>Wrong links in the Email<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To the accuracy of an Email campaign link is assigned most of its success, that&#8217;s why testing individually each link is a mandatory step in the testing phase.<\/p>\n<p><strong>How to fix it?<\/strong><\/p>\n<ul>\n<li>Send an erratum to those who have clicked the links<\/li>\n<li>Request from your sending platform technical support to change the remote link, so, who hasn&#8217;t downloaded or read the email will not find the error<\/li>\n<li>Set a temporary redirect from the wrong url to the correct one<\/li>\n<\/ul>\n<p>Below we&#8217;ll show you how CycleSurgery informed readers of the link correction:<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-3810 aligncenter\" src=\"https:\/\/blog.bancomail.com\/wp-content\/uploads\/2016\/10\/subject-1.png\" alt=\"subject-1\" width=\"654\" height=\"260\" srcset=\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2016\/10\/subject-1.png 654w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2016\/10\/subject-1-300x119.png 300w\" sizes=\"(max-width: 654px) 100vw, 654px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Technical_issues_after_sending_the_campaign\"><\/span>Technical issues after sending the campaign<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The technical issues on websites, especially on e-commerce, seem to be one of the most common causes of the &#8220;oops email&#8221;. They can occur due to a down caused by an excessive traffic on the website, or to the failure of a new feature test.<\/p>\n<p>In these cases it&#8217;s good practice to inform the users of the recovery operations, if necessary apologizing for the inconvenience with a small coupon, perhaps chosen with an ironic naming like:<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-3812 aligncenter\" src=\"https:\/\/blog.bancomail.com\/wp-content\/uploads\/2016\/10\/coupon-error-768x561.png\" alt=\"coupon-error-768x561\" width=\"768\" height=\"561\" srcset=\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2016\/10\/coupon-error-768x561.png 768w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2016\/10\/coupon-error-768x561-300x219.png 300w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2016\/10\/coupon-error-768x561-411x300.png 411w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrong_target\"><\/span>Wrong target<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sending a campaign to the wrong target is one of the most feared errors because could confuse the user, and under some circumstances to damage the brand. So remember to check carefully the list of recipients. Shutterfly made an error of this type by sending to all subscribers an email addressed only to new parents. Given the delicate subject, they have chosen to respond to the buzzing on socials with a very consisting apology email:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3813\" src=\"https:\/\/blog.bancomail.com\/wp-content\/uploads\/2016\/10\/Screen-Shot-2015-10-28-at-3.22.18-PM-1.png\" alt=\"screen-shot-2015-10-28-at-3-22-18-pm-1\" width=\"675\" height=\"374\" srcset=\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2016\/10\/Screen-Shot-2015-10-28-at-3.22.18-PM-1.png 675w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2016\/10\/Screen-Shot-2015-10-28-at-3.22.18-PM-1-300x166.png 300w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2016\/10\/Screen-Shot-2015-10-28-at-3.22.18-PM-1-541x300.png 541w\" sizes=\"(max-width: 675px) 100vw, 675px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrong_version_of_the_email\"><\/span>Wrong version of the email<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Preparing in advance for special events is a good strategy, but requires attention when sending the final campaign.<\/p>\n<p>September 19 &#8211; the day when Scotland decided NO to the independence referendum &#8211; Made.com erroneously sent the email prepared in case of victory:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3814\" src=\"https:\/\/blog.bancomail.com\/wp-content\/uploads\/2016\/10\/made-scotland-2-1.png\" alt=\"made-scotland-2-1\" width=\"700\" height=\"527\" srcset=\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2016\/10\/made-scotland-2-1.png 700w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2016\/10\/made-scotland-2-1-300x226.png 300w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2016\/10\/made-scotland-2-1-398x300.png 398w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Given the particularly pressing issue, the fail email led to many fiery tweets. Nevertheless, Made.com sent very quickly an apology email:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3815\" src=\"https:\/\/blog.bancomail.com\/wp-content\/uploads\/2016\/10\/made-britain-1.png\" alt=\"made-britain-1\" width=\"700\" height=\"455\" srcset=\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2016\/10\/made-britain-1.png 700w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2016\/10\/made-britain-1-300x195.png 300w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2016\/10\/made-britain-1-462x300.png 462w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br \/>The quick response has limited the damage, creating even a sort of empathy with the brands sincere error.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Planning_the_error\"><\/span>Planning the error<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Despite the attention and accuracy, the error may occur during time. It helps in these cases to have a plan B and a good unsubscribe strategy. Being prepared for this kind of situation allows a quick response, which in these cases is necessary to find the right answer.<\/p>\n<p>This plan must determine what errors represent the failure of the brand: typing errors, broken or unavailable custom field or unavailable images cannot necessarily be considered responsible and can be corrected in a trice. Conversely, events that may have a negative impact on the perception of the brand or to change the orientation of the planned conversion, require immediate intervention.<br \/>Also, it&#8217;s good to know to which channels to entrust the reactions and tone of voice. Particularly, the oops email can contain the correction already in the subject or pre header, certainly a quicker action than changing the main image or creating a new email.<\/p>\n<p style=\"text-align: center;\">\u00a0<\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email Marketing is simple, nevertheless your Email Marketer experience has already taught you the amount of small mistakes that can affect your campaign. Reaching a certain point of the sending career, at least one error is inevitable: by a wrong spelling to a broken link up to inaccurate sent segments. There are many reasons of&#8230;<\/p>\n","protected":false},"author":3,"featured_media":36152,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4662],"tags":[7587,7592,7596,7586,7591,7590],"post_template":[],"top_category":[],"class_list":["post-3791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-how-to-en","tag-apology-emails","tag-broken-links","tag-email-campaign-mistakes","tag-email-errors","tag-error-recovery","tag-wrong-target"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Error free email marketing - Bancomail Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bancomail.com\/blog\/en\/error-free-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Error free email marketing - Bancomail Blog\" \/>\n<meta property=\"og:description\" content=\"Email Marketing is simple, nevertheless your Email Marketer experience has already taught you the amount of small mistakes that can affect your campaign. 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