{"id":3918,"date":"2017-09-07T18:00:53","date_gmt":"2017-09-07T16:00:53","guid":{"rendered":"https:\/\/blog.bancomail.com\/?p=3918"},"modified":"2025-06-20T11:01:39","modified_gmt":"2025-06-20T11:01:39","slug":"email-marketing-creating-an-automated-email-flow","status":"publish","type":"post","link":"https:\/\/www.bancomail.com\/blog\/en\/email-marketing-creating-an-automated-email-flow\/","title":{"rendered":"Email Marketing &#8211; Creating an automated Email flow"},"content":{"rendered":"<p>Nowadays, Email Marketing is more than just sending an email to your database from time to time. Marketers have always wanted to deliver relevant and interesting messages to their readers, today we know this is possible thanks to the technology that allows us to deliver messages to users exactly when they want. Email automation allows marketers to create message flows to engage readers in a complex path.<\/p>\n<p>An automated email flow involves the creation of a pattern that sets when sending a message to the user. Once activated, it operates autonomously and doesn&#8217;t interfere with the other marketing activities. These automated flows are perfect for segments of your list and hardly apply well to a contact aggregation that has as its sole point of contact its own brand. So to a relevant email, the flow should share the same &#8220;state of mind&#8221;, for example, interest in a product, or, conversely, a feeling of detachment towards the brand.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.bancomail.com\/blog\/en\/email-marketing-creating-an-automated-email-flow\/#What_to_keep_in_mind_before_creating_the_first_automated_email_flow\" >What to keep in mind before creating the first automated email flow?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.bancomail.com\/blog\/en\/email-marketing-creating-an-automated-email-flow\/#Each_step_is_worth_the_next\" >Each step is worth the next.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.bancomail.com\/blog\/en\/email-marketing-creating-an-automated-email-flow\/#Focus_on_the_unit_but_keep_in_mind_the_overall_picture\" >Focus on the unit, but keep in mind the overall picture.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.bancomail.com\/blog\/en\/email-marketing-creating-an-automated-email-flow\/#Take_the_measurements\" >Take the measurements.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.bancomail.com\/blog\/en\/email-marketing-creating-an-automated-email-flow\/#Act_like_an_orchestra_conductor\" >Act like an orchestra conductor.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.bancomail.com\/blog\/en\/email-marketing-creating-an-automated-email-flow\/#The_fundamentals_examples_of_Email_flows_that_can_not_be_missed\" >The fundamentals: \nexamples of Email flows that can not be missed<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_to_keep_in_mind_before_creating_the_first_automated_email_flow\"><\/span>What to keep in mind before creating the first automated email flow?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Each_step_is_worth_the_next\"><\/span><strong>Each step is worth the next.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-4743\" src=\"https:\/\/www.bancomail.it\/blog\/wp-content\/uploads\/giphy-3.gif\" alt=\"\" width=\"480\" height=\"270\" \/><br \/>\nThe specific weight of this strategy is distributed in all the email flows, which, must lead to a result and bring value. As always, the subject of the email is the first and most important hub for getting the recipient&#8217;s trust and in this case, it&#8217;s more than important. By analyzing the most successful campaigns in the past, you can find the most effective keywords and formulas.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Focus_on_the_unit_but_keep_in_mind_the_overall_picture\"><\/span><strong>Focus on the unit, but keep in mind the overall picture. <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-4732\" src=\"https:\/\/www.bancomail.it\/blog\/wp-content\/uploads\/giphy-2.gif\" alt=\"\" width=\"500\" height=\"270\" \/><br \/>\nCreating an automated email flow involves the existence of several ready-to-activate email templates depending on the trigger. Working in advance on the possible flow branches will make the operational management easier from start to finish, emergencies included. The overall picture also includes the necessary landing pages for each stage and social media campaigns and recall advertising.<br \/>\n<img decoding=\"async\" class=\"wp-image-4720 alignright\" src=\"https:\/\/www.bancomail.it\/blog\/wp-content\/uploads\/giphy.gif\" alt=\"\" width=\"195\" height=\"197\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Take_the_measurements\"><\/span><strong>Take the measurements. <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A\u00a0nice flow, it&#8217;s nice if it&#8217;s the right one. A common mistake in automated streaming applications is to get overwhelmed by running a certain path, flooding the reader\u2019s mail with too much information.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Act_like_an_orchestra_conductor\"><\/span><strong>Act like an orchestra conductor.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4722\" src=\"https:\/\/www.bancomail.it\/blog\/wp-content\/uploads\/giphy-1.gif\" alt=\"\" width=\"480\" height=\"350\" \/><br \/>\nThere is a reason to create a flow and this usually coincides with at least two goals: bringing the user closer to your brand and refining its knowledge of it. Because the series of messages leads to real conversions, it serves a logical sequence of precise and clear actions.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_fundamentals_examples_of_Email_flows_that_can_not_be_missed\"><\/span>The fundamentals:<br \/>\nexamples of Email flows that can not be missed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.bancomail.com\/resources\/ebook\/Bancomail_ebook_Create_an_automated_email_flow.pdf\">Download Bancomail <strong>Free Guide<\/strong><\/a><strong> with\u00a010 flows<\/strong> of which your brand can not do without. You will also find a\u00a0<strong>discount voucher to start your next Email campaign<\/strong> with Bancomail.<\/p>\n<p><a href=\"https:\/\/www.bancomail.com\/resources\/ebook\/Bancomail_ebook_Create_an_automated_email_flow.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3924 aligncenter\" src=\"https:\/\/blog.bancomail.com\/wp-content\/uploads\/2017\/09\/guide.png\" alt=\"\" width=\"930\" height=\"367\" srcset=\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2017\/09\/guide.png 930w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2017\/09\/guide-300x118.png 300w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2017\/09\/guide-768x303.png 768w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2017\/09\/guide-760x300.png 760w\" sizes=\"(max-width: 930px) 100vw, 930px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nowadays, Email Marketing is more than just sending an email to your database from time to time. Marketers have always wanted to deliver relevant and interesting messages to their readers, today we know this is possible thanks to the technology that allows us to deliver messages to users exactly when they want. Email automation allows&#8230;<\/p>\n","protected":false},"author":3,"featured_media":3922,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4662],"tags":[7574,6239,7682,935,7737,5445,7739],"post_template":[],"top_category":[],"class_list":["post-3918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-how-to-en","tag-conversion-funnel","tag-email-automation","tag-marketing-strategy","tag-segmentation","tag-triggered-emails","tag-user-engagement","tag-workflow-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email Marketing - Creating an automated Email flow - Bancomail Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bancomail.com\/blog\/en\/email-marketing-creating-an-automated-email-flow\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Marketing - Creating an automated Email flow - Bancomail Blog\" \/>\n<meta property=\"og:description\" content=\"Nowadays, Email Marketing is more than just sending an email to your database from time to time. 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