{"id":4261,"date":"2020-03-05T15:27:45","date_gmt":"2020-03-05T14:27:45","guid":{"rendered":"https:\/\/blog.bancomail.com\/?p=4261"},"modified":"2025-06-20T10:50:43","modified_gmt":"2025-06-20T10:50:43","slug":"aumenta-el-alcance-de-tu-evento-con-el-marketing-por-correo-electronico","status":"publish","type":"post","link":"https:\/\/www.bancomail.com\/blog\/es\/aumenta-el-alcance-de-tu-evento-con-el-marketing-por-correo-electronico\/","title":{"rendered":"Aumenta el alcance de tu evento con el Marketing por Correo electr\u00f3nico"},"content":{"rendered":"\n<p>[summary_es]<\/p>\n\n\n\n<p>Ya sea virtual o presencial, los eventos se encuentran entre las acciones de marketing que pueden contribuir m\u00e1s al fortalecimiento de su marca y a la adquisici\u00f3n de nuevos prospectos.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.bancomail.com\/blog\/es\/aumenta-el-alcance-de-tu-evento-con-el-marketing-por-correo-electronico\/#Aporta_la_relevancia_adecuada_a_cada_evento\" >Aporta la relevancia adecuada a cada evento<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.bancomail.com\/blog\/es\/aumenta-el-alcance-de-tu-evento-con-el-marketing-por-correo-electronico\/#El_titulo_de_su_evento_es_el_asunto_de_su_correo_electronico\" >El t\u00edtulo de su evento es el asunto de su correo electr\u00f3nico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.bancomail.com\/blog\/es\/aumenta-el-alcance-de-tu-evento-con-el-marketing-por-correo-electronico\/#Multiples_correos_electronicos_crear_un_plan_de_comunicacion\" >M\u00faltiples correos electr\u00f3nicos:  crear un plan de comunicaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.bancomail.com\/blog\/es\/aumenta-el-alcance-de-tu-evento-con-el-marketing-por-correo-electronico\/#%C2%BFA_quien_debo_enviar_la_invitacion_La_correcta_segmentacion_es_esencial\" >\u00bfA qui\u00e9n debo enviar la invitaci\u00f3n?  La correcta segmentaci\u00f3n es esencial.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Aporta_la_relevancia_adecuada_a_cada_evento\"><\/span>Aporta la relevancia adecuada a cada evento<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si est\u00e1s planeando una revisi\u00f3n de los eventos, planifica <strong>un ciclo de comunicaci\u00f3n <\/strong>que vaya m\u00e1s all\u00e1 del mensaje de presentaci\u00f3n. Las estad\u00edsticas indican que en el Email Marketing los mensajes con un contenido claro y preciso est\u00e1n ganando, as\u00ed que env\u00eda al menos un correo electronico dedicado para cada evento, en lugar de repetir la lista con m\u00e1s enlaces para profundizar o suscribirse.<\/p>\n\n\n\n<p>Si est\u00e1s promoviendo un seminario web o un evento digital,<strong> invita a los lectores a suscribirse aunque no est\u00e9n seguros de poder participar<\/strong>, ya que despu\u00e9s del evento <strong>enviar\u00e1s materiales interesantes<\/strong> como el enlace de inscripci\u00f3n o las diapositivas de los ponentes. Casi seguramente tendr\u00e1s menos participantes frente al n\u00famero de suscriptores, pero un alto n\u00famero de prospectos te habr\u00e1 dado derecho a ponerse en contacto con ti para obtener m\u00e1s informaci\u00f3n. \u00a1Esto es un \u00e9xito!<\/p>\n\n\n\n<p>Si vas a dar a conocer un evento presencial, <strong>haz un buen uso de la informaci\u00f3n geogr\u00e1fica<\/strong> sobre su p\u00fablico objetivo. <strong>Una buena base de datos de contactos debe tener mucha informaci\u00f3n para cada grupo demogr\u00e1fico<\/strong>, por ejemplo \u2013y especialmente- la provincia de residencia. Los correos electr\u00f3nicos enviados a la Comunidad aut\u00f3noma del lector tienen una tasa de apertura y un potencial de conversi\u00f3n muy altos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"El_titulo_de_su_evento_es_el_asunto_de_su_correo_electronico\"><\/span>El t\u00edtulo de su evento es el asunto de su correo electr\u00f3nico<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00a1Encuentra el t\u00edtulo adecuado para tu evento! Pi\u00e9nsalo como el asunto de tu correo electr\u00f3nico. Ambos deben ser claros y atractivos al mismo tiempo, proporcionando al destinatario la raz\u00f3n para abrir el correo electr\u00f3nico.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Multiples_correos_electronicos_crear_un_plan_de_comunicacion\"><\/span>M\u00faltiples correos electr\u00f3nicos: <br>crear un plan de comunicaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-button aligncenter is-style-squared\"><a class=\"wp-block-button__link has-background has-vivid-cyan-blue-background-color\" href=\"https:\/\/www.bancomail.com\/es\/servicio-de-asistencia\/template\/bancomail_template_email.zip\">Descarga gratuitamente las plantilla <br>para tu plan de marketing<\/a><\/div>\n\n\n<p><a href=\"https:\/\/blog.bancomail.com\/wp-content\/uploads\/2020\/03\/event-email-marketing.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft wp-image-4303\" src=\"https:\/\/blog.bancomail.com\/wp-content\/uploads\/2020\/03\/event-email-marketing.jpg\" alt=\"\" width=\"222\" height=\"370\" srcset=\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2020\/03\/event-email-marketing.jpg 960w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2020\/03\/event-email-marketing-180x300.jpg 180w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2020\/03\/event-email-marketing-614x1024.jpg 614w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2020\/03\/event-email-marketing-768x1280.jpg 768w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2020\/03\/event-email-marketing-922x1536.jpg 922w\" sizes=\"(max-width: 222px) 100vw, 222px\" \/><\/a><\/p>\n\n\n<p>Organiza un plan de comunicaci\u00f3n automatizado que cubra toda la duraci\u00f3n del evento. Recuerda que la duracion lo solo se refiere a d\u00eda (o los d\u00edas) de participaci\u00f3n: comienza con tu primera comunicaci\u00f3n y termina con los d\u00edas de retroalimentaci\u00f3n e informaci\u00f3n.<\/p>\n\n\n\n<p>La fase previa al evento incluye la presentaci\u00f3n del programa, la invitaci\u00f3n a inscribirse y los recordatorios posteriores para quien ho haya completado el procedimiento. En caso de confirmaci\u00f3n de inscripci\u00f3n, deber\u00e1s enviar la informaci\u00f3n para acceder al evento (mapa, ticket, etc.).<\/p>\n\n\n\n<p>La fase posterior al evento normalmente consiste en agradecer a los participantes y solicitarles su opini\u00f3n. Tanto a los participantes como a los que no participaron, es buena pr\u00e1ctica ofrecer contenidos de profundizaci\u00f3n o materiales utilizados durante el evento, como diapositivas o grabaciones de cualquier discurso.<\/p>\n\n\n\n<p>Gracias a la tecnolog\u00eda de la informaci\u00f3n actual, es muy f\u00e1cil programar un ciclo de comunicaci\u00f3n &#8220;triggered&#8221;: tendr\u00e1s que preparar todos los correos electr\u00f3nicos a tiempo y activar cada uno seg\u00fan las acciones surgidas en el anterior.<\/p>\n\n\n\n<p>Por supuesto, el flujo de comunicaci\u00f3n en la imagen se simplifica y generaliza; las comunicaciones posteriores en la fase previa al evento pueden incluir una anticipaci\u00f3n paso a paso de los temas tratados en el evento, por ejemplo mediante la presentaci\u00f3n de cada ponente o sesi\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFA_quien_debo_enviar_la_invitacion_La_correcta_segmentacion_es_esencial\"><\/span>\u00bfA qui\u00e9n debo enviar la invitaci\u00f3n? <br>La correcta segmentaci\u00f3n es esencial.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Elegir cuidadosamente los destinatarios del correo electr\u00f3nico promocional no s\u00f3lo aumenta las posibilidades de inscribirse en el evento, sino que tambi\u00e9n evita las desinscripciones causadas por una sensaci\u00f3n de desinter\u00e9s en las propuestas de la marca.<\/p>\n\n\n\n<p>Los datos personales permiten predecir con certeza el posible inter\u00e9s en el tipo de evento. El primer paso es crear una especie de anticipaci\u00f3n y, dependiendo de las interacciones, gestionar las comunicaciones posteriores.<\/p>\n\n\n\n<p>Al adquirir nuevos contactos, dedica tiempo al an\u00e1lisis de perfiles. <a href=\"https:\/\/www.bancomail.com\/es\/bases-de-datos-de-emails\">Bases de datos como la de Bancomail<\/a> proporcionan registros con un perfil profundo y completo de la empresa que permite acciones espec\u00edficas y eficientes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[summary_es] Ya sea virtual o presencial, los eventos se encuentran entre las acciones de marketing que pueden contribuir m\u00e1s al fortalecimiento de su marca y a la adquisici\u00f3n de nuevos prospectos. Aporta la relevancia adecuada a cada evento Si est\u00e1s planeando una revisi\u00f3n de los eventos, planifica un ciclo de comunicaci\u00f3n que vaya m\u00e1s all\u00e1&#8230;<\/p>\n","protected":false},"author":4,"featured_media":4280,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1154],"tags":[7674,7676,7670,4878,1191,7671],"post_template":[],"top_category":[],"class_list":["post-4261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia","tag-campanas-de-correo","tag-comunicacion-postevento","tag-estrategia-de-seminarios-web","tag-generacion-de-leads","tag-marketing-de-eventos","tag-segmentacion-del-publico"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Aumenta el alcance de tu evento con el Marketing por Correo electr\u00f3nico - Bancomail Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bancomail.com\/blog\/es\/aumenta-el-alcance-de-tu-evento-con-el-marketing-por-correo-electronico\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aumenta el alcance de tu evento con el Marketing por Correo electr\u00f3nico - Bancomail Blog\" \/>\n<meta property=\"og:description\" content=\"[summary_es] Ya sea virtual o presencial, los eventos se encuentran entre las acciones de marketing que pueden contribuir m\u00e1s al fortalecimiento de su marca y a la adquisici\u00f3n de nuevos prospectos. Aporta la relevancia adecuada a cada evento Si est\u00e1s planeando una revisi\u00f3n de los eventos, planifica un ciclo de comunicaci\u00f3n que vaya m\u00e1s all\u00e1...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bancomail.com\/blog\/es\/aumenta-el-alcance-de-tu-evento-con-el-marketing-por-correo-electronico\/\" \/>\n<meta property=\"og:site_name\" content=\"Bancomail Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-05T14:27:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-20T10:50:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2020\/03\/blog-event-mkt.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"930\" \/>\n\t<meta property=\"og:image:height\" content=\"620\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bancomail\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bancomail\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.bancomail.com\/blog\/es\/aumenta-el-alcance-de-tu-evento-con-el-marketing-por-correo-electronico\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.bancomail.com\/blog\/es\/aumenta-el-alcance-de-tu-evento-con-el-marketing-por-correo-electronico\/\"},\"author\":{\"name\":\"Bancomail\",\"@id\":\"https:\/\/www.bancomail.com\/blog\/#\/schema\/person\/5d6ae3b2cec975da5bd4f2e11e683fee\"},\"headline\":\"Aumenta el alcance de tu evento con el Marketing por Correo electr\u00f3nico\",\"datePublished\":\"2020-03-05T14:27:45+00:00\",\"dateModified\":\"2025-06-20T10:50:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.bancomail.com\/blog\/es\/aumenta-el-alcance-de-tu-evento-con-el-marketing-por-correo-electronico\/\"},\"wordCount\":728,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.bancomail.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.bancomail.com\/blog\/es\/aumenta-el-alcance-de-tu-evento-con-el-marketing-por-correo-electronico\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2020\/03\/blog-event-mkt.jpg\",\"keywords\":[\"Campa\u00f1as de Correo\",\"Comunicaci\u00f3n Postevento\",\"Estrategia de Seminarios Web\",\"generaci\u00f3n de leads\",\"Marketing de eventos\",\"Segmentaci\u00f3n del P\u00fablico\"],\"articleSection\":[\"Estrategia Email Marketing\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.bancomail.com\/blog\/es\/aumenta-el-alcance-de-tu-evento-con-el-marketing-por-correo-electronico\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bancomail.com\/blog\/es\/aumenta-el-alcance-de-tu-evento-con-el-marketing-por-correo-electronico\/\",\"url\":\"https:\/\/www.bancomail.com\/blog\/es\/aumenta-el-alcance-de-tu-evento-con-el-marketing-por-correo-electronico\/\",\"name\":\"Aumenta el alcance de tu evento con el Marketing por Correo electr\u00f3nico - Bancomail Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.bancomail.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.bancomail.com\/blog\/es\/aumenta-el-alcance-de-tu-evento-con-el-marketing-por-correo-electronico\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.bancomail.com\/blog\/es\/aumenta-el-alcance-de-tu-evento-con-el-marketing-por-correo-electronico\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2020\/03\/blog-event-mkt.jpg\",\"datePublished\":\"2020-03-05T14:27:45+00:00\",\"dateModified\":\"2025-06-20T10:50:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.bancomail.com\/blog\/es\/aumenta-el-alcance-de-tu-evento-con-el-marketing-por-correo-electronico\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bancomail.com\/blog\/es\/aumenta-el-alcance-de-tu-evento-con-el-marketing-por-correo-electronico\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.bancomail.com\/blog\/es\/aumenta-el-alcance-de-tu-evento-con-el-marketing-por-correo-electronico\/#primaryimage\",\"url\":\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2020\/03\/blog-event-mkt.jpg\",\"contentUrl\":\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2020\/03\/blog-event-mkt.jpg\",\"width\":930,\"height\":620},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bancomail.com\/blog\/es\/aumenta-el-alcance-de-tu-evento-con-el-marketing-por-correo-electronico\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.bancomail.com\/blog\/en\/homepage-en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Aumenta el alcance de tu evento con el Marketing por Correo electr\u00f3nico\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bancomail.com\/blog\/#website\",\"url\":\"https:\/\/www.bancomail.com\/blog\/\",\"name\":\"Bancomail Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.bancomail.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bancomail.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.bancomail.com\/blog\/#organization\",\"name\":\"Bancomail Blog\",\"url\":\"https:\/\/www.bancomail.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.bancomail.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/06\/bancomail-logo-q400.png\",\"contentUrl\":\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/06\/bancomail-logo-q400.png\",\"width\":400,\"height\":400,\"caption\":\"Bancomail Blog\"},\"image\":{\"@id\":\"https:\/\/www.bancomail.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/bancomail\/?viewAsMember=true\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.bancomail.com\/blog\/#\/schema\/person\/5d6ae3b2cec975da5bd4f2e11e683fee\",\"name\":\"Bancomail\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.bancomail.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/06\/bancomail-logo-qq-150x150.png\",\"contentUrl\":\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/06\/bancomail-logo-qq-150x150.png\",\"caption\":\"Bancomail\"},\"description\":\"Bancomail is one of the largest database for email marketing. With more than 11.000.000 companies worldwide, we provide up to date, quality corporate registries with email addresses included. Our data are collected from authorized sources in compliance with privacy legislations and we contractually guarantee the deliverability of our lists.\",\"url\":\"https:\/\/www.bancomail.com\/blog\/author\/bancomail\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Aumenta el alcance de tu evento con el Marketing por Correo electr\u00f3nico - Bancomail Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bancomail.com\/blog\/es\/aumenta-el-alcance-de-tu-evento-con-el-marketing-por-correo-electronico\/","og_locale":"it_IT","og_type":"article","og_title":"Aumenta el alcance de tu evento con el Marketing por Correo electr\u00f3nico - Bancomail Blog","og_description":"[summary_es] Ya sea virtual o presencial, los eventos se encuentran entre las acciones de marketing que pueden contribuir m\u00e1s al fortalecimiento de su marca y a la adquisici\u00f3n de nuevos prospectos. Aporta la relevancia adecuada a cada evento Si est\u00e1s planeando una revisi\u00f3n de los eventos, planifica un ciclo de comunicaci\u00f3n que vaya m\u00e1s all\u00e1...","og_url":"https:\/\/www.bancomail.com\/blog\/es\/aumenta-el-alcance-de-tu-evento-con-el-marketing-por-correo-electronico\/","og_site_name":"Bancomail Blog","article_published_time":"2020-03-05T14:27:45+00:00","article_modified_time":"2025-06-20T10:50:43+00:00","og_image":[{"width":930,"height":620,"url":"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2020\/03\/blog-event-mkt.jpg","type":"image\/jpeg"}],"author":"Bancomail","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Bancomail","Est. reading time":"4 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.bancomail.com\/blog\/es\/aumenta-el-alcance-de-tu-evento-con-el-marketing-por-correo-electronico\/#article","isPartOf":{"@id":"https:\/\/www.bancomail.com\/blog\/es\/aumenta-el-alcance-de-tu-evento-con-el-marketing-por-correo-electronico\/"},"author":{"name":"Bancomail","@id":"https:\/\/www.bancomail.com\/blog\/#\/schema\/person\/5d6ae3b2cec975da5bd4f2e11e683fee"},"headline":"Aumenta el alcance de tu evento con el Marketing por Correo electr\u00f3nico","datePublished":"2020-03-05T14:27:45+00:00","dateModified":"2025-06-20T10:50:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.bancomail.com\/blog\/es\/aumenta-el-alcance-de-tu-evento-con-el-marketing-por-correo-electronico\/"},"wordCount":728,"commentCount":0,"publisher":{"@id":"https:\/\/www.bancomail.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.bancomail.com\/blog\/es\/aumenta-el-alcance-de-tu-evento-con-el-marketing-por-correo-electronico\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2020\/03\/blog-event-mkt.jpg","keywords":["Campa\u00f1as de Correo","Comunicaci\u00f3n Postevento","Estrategia de Seminarios Web","generaci\u00f3n de leads","Marketing de eventos","Segmentaci\u00f3n del P\u00fablico"],"articleSection":["Estrategia Email Marketing"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.bancomail.com\/blog\/es\/aumenta-el-alcance-de-tu-evento-con-el-marketing-por-correo-electronico\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.bancomail.com\/blog\/es\/aumenta-el-alcance-de-tu-evento-con-el-marketing-por-correo-electronico\/","url":"https:\/\/www.bancomail.com\/blog\/es\/aumenta-el-alcance-de-tu-evento-con-el-marketing-por-correo-electronico\/","name":"Aumenta el alcance de tu evento con el Marketing por Correo electr\u00f3nico - Bancomail Blog","isPartOf":{"@id":"https:\/\/www.bancomail.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bancomail.com\/blog\/es\/aumenta-el-alcance-de-tu-evento-con-el-marketing-por-correo-electronico\/#primaryimage"},"image":{"@id":"https:\/\/www.bancomail.com\/blog\/es\/aumenta-el-alcance-de-tu-evento-con-el-marketing-por-correo-electronico\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2020\/03\/blog-event-mkt.jpg","datePublished":"2020-03-05T14:27:45+00:00","dateModified":"2025-06-20T10:50:43+00:00","breadcrumb":{"@id":"https:\/\/www.bancomail.com\/blog\/es\/aumenta-el-alcance-de-tu-evento-con-el-marketing-por-correo-electronico\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bancomail.com\/blog\/es\/aumenta-el-alcance-de-tu-evento-con-el-marketing-por-correo-electronico\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.bancomail.com\/blog\/es\/aumenta-el-alcance-de-tu-evento-con-el-marketing-por-correo-electronico\/#primaryimage","url":"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2020\/03\/blog-event-mkt.jpg","contentUrl":"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2020\/03\/blog-event-mkt.jpg","width":930,"height":620},{"@type":"BreadcrumbList","@id":"https:\/\/www.bancomail.com\/blog\/es\/aumenta-el-alcance-de-tu-evento-con-el-marketing-por-correo-electronico\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.bancomail.com\/blog\/en\/homepage-en\/"},{"@type":"ListItem","position":2,"name":"Aumenta el alcance de tu evento con el Marketing por Correo electr\u00f3nico"}]},{"@type":"WebSite","@id":"https:\/\/www.bancomail.com\/blog\/#website","url":"https:\/\/www.bancomail.com\/blog\/","name":"Bancomail Blog","description":"","publisher":{"@id":"https:\/\/www.bancomail.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bancomail.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.bancomail.com\/blog\/#organization","name":"Bancomail Blog","url":"https:\/\/www.bancomail.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.bancomail.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/06\/bancomail-logo-q400.png","contentUrl":"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/06\/bancomail-logo-q400.png","width":400,"height":400,"caption":"Bancomail Blog"},"image":{"@id":"https:\/\/www.bancomail.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/bancomail\/?viewAsMember=true"]},{"@type":"Person","@id":"https:\/\/www.bancomail.com\/blog\/#\/schema\/person\/5d6ae3b2cec975da5bd4f2e11e683fee","name":"Bancomail","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.bancomail.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/06\/bancomail-logo-qq-150x150.png","contentUrl":"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/06\/bancomail-logo-qq-150x150.png","caption":"Bancomail"},"description":"Bancomail is one of the largest database for email marketing. With more than 11.000.000 companies worldwide, we provide up to date, quality corporate registries with email addresses included. Our data are collected from authorized sources in compliance with privacy legislations and we contractually guarantee the deliverability of our lists.","url":"https:\/\/www.bancomail.com\/blog\/author\/bancomail\/"}]}},"_links":{"self":[{"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/posts\/4261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/comments?post=4261"}],"version-history":[{"count":16,"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/posts\/4261\/revisions"}],"predecessor-version":[{"id":4334,"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/posts\/4261\/revisions\/4334"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/media\/4280"}],"wp:attachment":[{"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/media?parent=4261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/categories?post=4261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/tags?post=4261"},{"taxonomy":"post_template","embeddable":true,"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/post_template?post=4261"},{"taxonomy":"top_category","embeddable":true,"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/top_category?post=4261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}