{"id":4286,"date":"2020-03-05T17:00:17","date_gmt":"2020-03-05T15:00:17","guid":{"rendered":"https:\/\/blog.bancomail.com\/?p=4286"},"modified":"2025-06-20T10:49:35","modified_gmt":"2025-06-20T10:49:35","slug":"augmentez-la-portee-de-votre-evenement-grace-a-lemail-marketing","status":"publish","type":"post","link":"https:\/\/www.bancomail.com\/blog\/fr\/augmentez-la-portee-de-votre-evenement-grace-a-lemail-marketing\/","title":{"rendered":"Augmentez la port\u00e9e de votre \u00e9v\u00e9nement gr\u00e2ce \u00e0 l&#8217;Email Marketing"},"content":{"rendered":"\n<p>[summary_fr]<\/p>\n\n\n\n<p>Qu&#8217;ils soient virtuels ou non, les \u00e9v\u00e9nements font partie des activit\u00e9s de marketing qui peuvent contribuer \u00e0 l&#8217;acquisition de nouveaux prospects et au renforcement de la marque.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/augmentez-la-portee-de-votre-evenement-grace-a-lemail-marketing\/#Donnez_a_chaque_evenement_limportance_quil_merite\" >Donnez \u00e0 chaque \u00e9v\u00e9nement l\u2019importance qu&#8217;il m\u00e9rite<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/augmentez-la-portee-de-votre-evenement-grace-a-lemail-marketing\/#Le_titre_de_votre_evenement_est_le_sujet_de_votre_email\" >Le titre de votre \u00e9v\u00e9nement est le sujet de votre email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/augmentez-la-portee-de-votre-evenement-grace-a-lemail-marketing\/#Email_multiple_%E2%80%93_Creer_un_plan_de_communication\" >Email multiple &#8211; Cr\u00e9er un plan de communication<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/augmentez-la-portee-de-votre-evenement-grace-a-lemail-marketing\/#A_qui_envoyer_linvitation_Une_bonne_segmentation_est_essentielle%EF%BB%BF\" >\u00c0 qui envoyer l&#8217;invitation ? Une bonne segmentation est essentielle.\ufeff<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Donnez_a_chaque_evenement_limportance_quil_merite\"><\/span>Donnez \u00e0 chaque \u00e9v\u00e9nement l\u2019importance qu&#8217;il m\u00e9rite<br><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si vous pr\u00e9voyez une s\u00e9rie d\u2019\u00e9v\u00e9nements, planifiez <strong>un cycle de communication<\/strong> qui ne se termine pas par le message de pr\u00e9sentation. Les statistiques r\u00e9v\u00e8lent &nbsp;qu&#8217;en mati\u00e8re d\u2019email marketing, les messages au contenu clair et pr\u00e9cis sont gagnants. Envoyez donc au moins un email d\u00e9di\u00e9 \u00e0 chaque \u00e9v\u00e9nement, plut\u00f4t que de r\u00e9p\u00e9ter la liste avec des informations compl\u00e9mentaires ou des liens d\u2019inscription.<\/p>\n\n\n\n<p>Si vous faites la promotion d&#8217;un webinaire ou d&#8217;un \u00e9v\u00e9nement num\u00e9rique, <strong>invitez les lecteurs \u00e0 s&#8217;inscrire m\u00eame s&#8217;ils ne sont pas s\u00fbrs de pouvoir y participer<\/strong>, car apr\u00e8s l&#8217;\u00e9v\u00e9nement, vous leur enverrez des <strong>documents int\u00e9ressants tels qu\u2019un lien d&#8217;inscription ou les pr\u00e9sentations des intervenants<\/strong>. Il est presque certain que vous obtiendrez un nombre de participants inf\u00e9rieur \u00e0 celui des inscrits, mais vous aurez un plus grand nombre de prospects \u00e0 contacter pour de plus amples informations. \u00c7a c&#8217;est un succ\u00e8s !<\/p>\n\n\n\n<p>Si vous organisez un \u00e9v\u00e9nement en pr\u00e9sence, <strong>faites bon usage des informations g\u00e9ographiques<\/strong> concernant votre cible. <strong>Une bonne base de donn\u00e9es doit contenir beaucoup d&#8217;informations pour chaque contact<\/strong>, et l&#8217;une d&#8217;entre elles est le lieu de r\u00e9sidence. Les e-mails envoy\u00e9s dans la r\u00e9gion du lecteur ont un taux d&#8217;ouverture et de conversion tr\u00e8s \u00e9lev\u00e9.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Le_titre_de_votre_evenement_est_le_sujet_de_votre_email\"><\/span>Le titre de votre \u00e9v\u00e9nement est le sujet de votre email<br><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Trouvez le bon titre pour votre \u00e9v\u00e9nement ! Consid\u00e9rez cela comme le sujet de votre email. Ces deux \u00e9l\u00e9ments doivent \u00eatre \u00e0 la fois clairs et attrayants, pour donner au destinataire une raison d&#8217;ouvrir l\u2019email.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Email_multiple_%E2%80%93_Creer_un_plan_de_communication\"><\/span>Email multiple &#8211; Cr\u00e9er un plan de communication<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-button aligncenter is-style-squared\"><a class=\"wp-block-button__link has-background has-vivid-cyan-blue-background-color\" href=\"https:\/\/www.bancomail.com\/fr\/assistance\/modeles\/bancomail_template_email.zip\">T\u00e9l\u00e9chargez gratuitement un kit de mise en page pour l\u2019email marketing, con\u00e7u pour diff\u00e9rents types de communication, \u00e9v\u00e9nement compris !<\/a><\/div>\n\n\n<p><a href=\"https:\/\/blog.bancomail.com\/wp-content\/uploads\/2020\/03\/event-email-marketing.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft wp-image-4303\" src=\"https:\/\/blog.bancomail.com\/wp-content\/uploads\/2020\/03\/event-email-marketing.jpg\" alt=\"\" width=\"222\" height=\"370\" srcset=\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2020\/03\/event-email-marketing.jpg 960w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2020\/03\/event-email-marketing-180x300.jpg 180w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2020\/03\/event-email-marketing-614x1024.jpg 614w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2020\/03\/event-email-marketing-768x1280.jpg 768w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2020\/03\/event-email-marketing-922x1536.jpg 922w\" sizes=\"(max-width: 222px) 100vw, 222px\" \/><\/a><\/p>\n\n\n<p>Cr\u00e9ez un plan de\ncommunication automatis\u00e9 qui couvre toute la dur\u00e9e de l&#8217;\u00e9v\u00e9nement. N&#8217;oubliez\npas que cela n&#8217;est pas seulement repr\u00e9sent\u00e9 par le ou les jours de\nparticipation : cela commence d\u00e8s votre premi\u00e8re communication et se termine\navec les jours de retour d&#8217;information et de rapport.<br><\/p>\n\n\n\n<p>La phase pr\u00e9-\u00e9v\u00e9nement\ncomprend la pr\u00e9sentation du programme, l&#8217;invitation \u00e0 l\u2019inscription et\nd\u2019\u00e9ventuels rappels pour ceux qui n\u2019auraient pas compl\u00e9t\u00e9 le formulaire. Une\nfois l&#8217;inscription confirm\u00e9e, vous devrez alors envoyer les informations\nn\u00e9cessaires pour acc\u00e9der \u00e0 l&#8217;\u00e9v\u00e9nement (plan, billet, etc.).<\/p>\n\n\n\n<p>La phase post-\u00e9v\u00e9nement\nconsiste normalement \u00e0 remercier les participants et \u00e0 leur demander un retour\nd&#8217;information. Il est souvent appr\u00e9ci\u00e9 d\u2019envoyer, que ce soit aux participants\nqu\u2019aux absents, des informations compl\u00e9mentaires, des contenus approfondis ou\ndes documents utilis\u00e9s lors de l&#8217;\u00e9v\u00e9nement sous forme de diapositives ou\nd&#8217;enregistrements des discours.<\/p>\n\n\n\n<p>Gr\u00e2ce aux derni\u00e8res\ntechnologies, il est tr\u00e8s facile de programmer un cycle de communication &#8220;Triggered&#8221;\n: vous devrez pr\u00e9parer tous les emails au pr\u00e9alable et les d\u00e9clencher en\nfonction des d\u00e9marches effectu\u00e9es sur le pr\u00e9c\u00e9dent.<\/p>\n\n\n\n<p>Bien entendu, le\nflux de communication sur le sch\u00e9ma est simplifi\u00e9 et g\u00e9n\u00e9ral, vous pouvez\ninclure d\u2019autres communications dans la phase pr\u00e9-\u00e9v\u00e9nement &nbsp;comme par exemple un aper\u00e7u des th\u00e8mes abord\u00e9s\nlors de l&#8217;\u00e9v\u00e9nement, une pr\u00e9sentation des orateurs ou des sessions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_qui_envoyer_linvitation_Une_bonne_segmentation_est_essentielle%EF%BB%BF\"><\/span>\u00c0 qui envoyer l&#8217;invitation ? Une bonne segmentation est essentielle.\ufeff<br><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Choisir soigneusement\nles destinataires de l\u2019email promotionnel permet non seulement d&#8217;augmenter les\nchances d\u2019avoir plus d\u2019inscriptions, mais aussi d&#8217;\u00e9viter les d\u00e9sinscriptions\ncaus\u00e9es par un manque d\u2019int\u00e9r\u00eat des propositions de la marque.<\/p>\n\n\n\n<p>Les donn\u00e9es\npersonnelles vous permettent de pr\u00e9voir avec une bonne certitude l&#8217;int\u00e9r\u00eat\n\u00e9ventuel pour le type d&#8217;\u00e9v\u00e9nement. La premi\u00e8re \u00e9tape consiste \u00e0 cr\u00e9er un aper\u00e7u\net, en fonction de l\u2019int\u00e9r\u00eat suscit\u00e9, \u00e0 pr\u00e9parer &nbsp;les communications suivantes.<\/p>\n\n\n\n<p>Lorsque vous acqu\u00e9rez de nouveaux contacts, consacrez du temps \u00e0 l&#8217;analyse du profilage. <a href=\"https:\/\/www.bancomail.com\/fr\/fichier-email\">Les bases de donn\u00e9es telles que celle de Bancomail fournissent des donn\u00e9es d&#8217;entreprise avec un profil d\u00e9taill\u00e9 et complet<\/a> qui permet des actions cibl\u00e9es et efficaces.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[summary_fr] Qu&#8217;ils soient virtuels ou non, les \u00e9v\u00e9nements font partie des activit\u00e9s de marketing qui peuvent contribuer \u00e0 l&#8217;acquisition de nouveaux prospects et au renforcement de la marque. Donnez \u00e0 chaque \u00e9v\u00e9nement l\u2019importance qu&#8217;il m\u00e9rite Si vous pr\u00e9voyez une s\u00e9rie d\u2019\u00e9v\u00e9nements, planifiez un cycle de communication qui ne se termine pas par le message de&#8230;<\/p>\n","protected":false},"author":3,"featured_media":4280,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1156],"tags":[7661,7668,7420,4863,7662,7665],"post_template":[],"top_category":[],"class_list":["post-4286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategie","tag-campagnes-email","tag-communication-post-evenement","tag-evenement-marketing-fr","tag-generation-de-leads","tag-segmentation-du-public","tag-strategie-webinaire"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Augmentez la port\u00e9e de votre \u00e9v\u00e9nement gr\u00e2ce \u00e0 l&#039;Email Marketing - Bancomail Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/augmentez-la-portee-de-votre-evenement-grace-a-lemail-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Augmentez la port\u00e9e de votre \u00e9v\u00e9nement gr\u00e2ce \u00e0 l&#039;Email Marketing - Bancomail Blog\" \/>\n<meta property=\"og:description\" content=\"[summary_fr] Qu&#8217;ils soient virtuels ou non, les \u00e9v\u00e9nements font partie des activit\u00e9s de marketing qui peuvent contribuer \u00e0 l&#8217;acquisition de nouveaux prospects et au renforcement de la marque. 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