{"id":4668,"date":"2017-09-07T15:13:00","date_gmt":"2017-09-07T13:13:00","guid":{"rendered":"https:\/\/blog.bancomail.com\/?p=4668"},"modified":"2025-06-20T11:03:04","modified_gmt":"2025-06-20T11:03:04","slug":"marketing-por-correo-electronico-crear-un-flujo-automatizado-de-correo-electronico","status":"publish","type":"post","link":"https:\/\/www.bancomail.com\/blog\/es\/marketing-por-correo-electronico-crear-un-flujo-automatizado-de-correo-electronico\/","title":{"rendered":"Marketing por correo electr\u00f3nico &#8211; Crear un flujo automatizado de correo electr\u00f3nico"},"content":{"rendered":"\n<p>El Email Marketing hoy en d\u00eda es mucho m\u00e1s que enviar un correo electr\u00f3nico a tu base de datos de vez en cuando. Los marketers siempre han tratado de entregar mensajes relevantes e interesantes para sus lectores, hoy sabemos que esto es posible gracias a la tecnolog\u00eda que nos permite entregar los mensajes a los usuarios exactamente cuando ellos quieren. La automatizaci\u00f3n del correo electr\u00f3nico permite a los marketers crear flujos de mensajes para involucrar a los lectores en un camino complejo.<\/p>\n\n\n\n<p>Nowadays, Email Marketing is more than just sending an email to your database from time to time. Marketers have always wanted to deliver relevant and interesting messages to their readers, today we know this is possible thanks to the technology that allows us to deliver messages to users exactly when they want. Email automation allows marketers to create message flows to engage readers in a complex path.<\/p>\n\n\n\n<p>Un flujo de correo electr\u00f3nico automatizado implica la creaci\u00f3n de un patr\u00f3n que determina cu\u00e1ndo enviar un mensaje a los usuarios. Una vez activado, funciona de forma aut\u00f3noma y no interfiere con otras actividades de marketing. Estos flujos automatizados son perfectos para los segmentos de tu lista y es poco probable que se apliquen bien a una agregaci\u00f3n de contactos que tenga tu marca como \u00fanico punto de contacto. Para que los correos electr\u00f3nicos sean relevantes es necesario que el flujo comparta el mismo <em>state of mind<\/em>, por ejemplo el inter\u00e9s hacia un producto o, por el contrario, un sentimiento de desapego hacia la marca.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.bancomail.com\/blog\/es\/marketing-por-correo-electronico-crear-un-flujo-automatizado-de-correo-electronico\/#%C2%BFQue_hay_que_tener_en_cuenta_antes_de_crear_el_primer_flujo_automatizado_de_correo_electronico\" >\u00bfQu\u00e9 hay que tener en cuenta antes de crear el primer flujo automatizado de correo electr\u00f3nico?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.bancomail.com\/blog\/es\/marketing-por-correo-electronico-crear-un-flujo-automatizado-de-correo-electronico\/#Cada_paso_es_tan_valido_como_el_siguiente\" >Cada paso es tan v\u00e1lido como el siguiente.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.bancomail.com\/blog\/es\/marketing-por-correo-electronico-crear-un-flujo-automatizado-de-correo-electronico\/#Enfocate_en_la_unidad_pero_ten_en_cuenta_el_marco_general\" >Enf\u00f3cate en la unidad, pero ten en cuenta el marco general.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.bancomail.com\/blog\/es\/marketing-por-correo-electronico-crear-un-flujo-automatizado-de-correo-electronico\/#Tomar_medidas_un_buen_flujo_es_bueno_si_tiene_la_duracion_adecuada\" >Tomar medidas: un buen flujo es bueno si tiene la duraci\u00f3n adecuada.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.bancomail.com\/blog\/es\/marketing-por-correo-electronico-crear-un-flujo-automatizado-de-correo-electronico\/#Actua_como_un_director_de_orquesta\" >Act\u00faa como un director de orquesta.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.bancomail.com\/blog\/es\/marketing-por-correo-electronico-crear-un-flujo-automatizado-de-correo-electronico\/#Los_fundamentos_ejemplos_de_flujos_de_correo_electronico_que_no_se_pueden_pasar_por_alto\" >Los fundamentos: ejemplos de flujos de correo electr\u00f3nico que no se pueden pasar por alto<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"que-hay-que-tener-en-cuenta-antes-de-crear-el-primer-flujo-automatizado-de-correo-electronico\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_hay_que_tener_en_cuenta_antes_de_crear_el_primer_flujo_automatizado_de_correo_electronico\"><\/span>\u00bfQu\u00e9 hay que tener en cuenta antes de crear el primer flujo automatizado de correo electr\u00f3nico?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"cada-paso-es-tan-valido-como-el-siguiente\"><span class=\"ez-toc-section\" id=\"Cada_paso_es_tan_valido_como_el_siguiente\"><\/span><strong>Cada paso es tan v\u00e1lido como el siguiente.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bancomail.it\/blog\/wp-content\/uploads\/giphy-3.gif\" alt=\"\" class=\"wp-image-4743\"\/><\/figure><\/div>\n\n\n<p><br>The specific weight of this strategy is distributed in all the email flows, which, must lead to a result and briEl peso espec\u00edfico de esta estrategia se distribuye en todos los correos electr\u00f3nicos del flujo que, si en su conjunto deben conducir a un resultado, como unidad deben de todos modos aportar valor. Como siempre, el asunto del correo electr\u00f3nico es el primer y m\u00e1s importante escollo para ganarse la confianza del destinatario, lo que en este caso es m\u00e1s crucial que nunca. Analizando las campa\u00f1as m\u00e1s exitosas del pasado, se pueden encontrar las palabras clave y formulaciones m\u00e1s efectivas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"enfocate-en-la-unidad-pero-ten-en-cuenta-el-marco-general\"><span class=\"ez-toc-section\" id=\"Enfocate_en_la_unidad_pero_ten_en_cuenta_el_marco_general\"><\/span><strong>Enf\u00f3cate en la unidad, pero ten en cuenta el marco general.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bancomail.it\/blog\/wp-content\/uploads\/giphy-2.gif\" alt=\"\" class=\"wp-image-4732\"\/><\/figure><\/div>\n\n\n<p>La creaci\u00f3n de un flujo automatizado de correos electr\u00f3nicos requiere la existencia de diferentes plantillas de correo electr\u00f3nico listas para la activaci\u00f3n, dependiendo del mecanismo activado. Trabajar con antelaci\u00f3n en las posibles ramas del flujo facilitar\u00e1 la gesti\u00f3n de las operaciones desde el inicio, incluidas las emergencias. El marco general obviamente tambi\u00e9n incluye las p\u00e1ginas de destino necesarias para cada fase y las campa\u00f1as en las redes sociales y las publicidad recordatoria.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tomar-medidas-un-buen-flujo-es-bueno-si-tiene-la-duracion-adecuada\"><span class=\"ez-toc-section\" id=\"Tomar_medidas_un_buen_flujo_es_bueno_si_tiene_la_duracion_adecuada\"><\/span><strong>Tomar medidas: un buen flujo es bueno si tiene la duraci\u00f3n adecuada.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Un error com\u00fan en la aplicaci\u00f3n de los flujos automatizados es la exageraci\u00f3n en tomar un cierto camino, llenando el buz\u00f3n de correo de los lectores con demasiada informaci\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"actua-como-un-director-de-orquesta\"><span class=\"ez-toc-section\" id=\"Actua_como_un_director_de_orquesta\"><\/span><strong>Act\u00faa como un director de orquesta.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bancomail.it\/blog\/wp-content\/uploads\/giphy-1.gif\" alt=\"\" class=\"wp-image-4722\"\/><\/figure><\/div>\n\n\n<p><br>Hay una raz\u00f3n para crear un flujo y normalmente esto coincide con al menos dos objetivos: acercar al usuario a tu marca y refinar su conocimiento de tu producto. Para que la serie de mensajes lleve a conversiones reales, se necesita una secuencia l\u00f3gica de acciones articuladas en acciones precisas y claras.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"los-fundamentos-ejemplos-de-flujos-de-correo-electronico-que-no-se-pueden-pasar-por-alto\"><span class=\"ez-toc-section\" id=\"Los_fundamentos_ejemplos_de_flujos_de_correo_electronico_que_no_se_pueden_pasar_por_alto\"><\/span>Los fundamentos: ejemplos de flujos de correo electr\u00f3nico que no se pueden pasar por alto<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><a href=\"https:\/\/www.bancomail.com\/es\/servicio-de-asistencia\/automatizacion-email-marketing-guia\"><img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"591\" src=\"https:\/\/blog.bancomail.com\/wp-content\/uploads\/2022\/02\/book-flusso-auto-eng.jpg\" alt=\"\" class=\"wp-image-4671\" style=\"width:343px;height:338px\" srcset=\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2022\/02\/book-flusso-auto-eng.jpg 600w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2022\/02\/book-flusso-auto-eng-300x296.jpg 300w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2022\/02\/book-flusso-auto-eng-305x300.jpg 305w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/figure><\/div>\n\n\n<p><a href=\"https:\/\/www.bancomail.com\/es\/servicio-de-asistencia\/automatizacion-email-marketing-guia\">Descarga la gu\u00eda completa de Bancomail<\/a>: es gratuita y, <strong>adem\u00e1s de los 10 flujos<\/strong> de los que tu marca no puede prescindir, tambi\u00e9n encontrar\u00e1s <strong>un descuento para tu pr\u00f3xima compra de bases de datos<\/strong> de Email Marketing en Bancomail!<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Email Marketing hoy en d\u00eda es mucho m\u00e1s que enviar un correo electr\u00f3nico a tu base de datos de vez en cuando. Los marketers siempre han tratado de entregar mensajes relevantes e interesantes para sus lectores, hoy sabemos que esto es posible gracias a la tecnolog\u00eda que nos permite entregar los mensajes a los&#8230;<\/p>\n","protected":false},"author":3,"featured_media":3922,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4666],"tags":[6255,5755,7756,7754,7697,7758],"post_template":[],"top_category":[],"class_list":["post-4668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-como-hacer-es","tag-automatizacion-de-emails","tag-compromiso-del-usuario","tag-correos-activados","tag-embudo-de-conversion","tag-estrategia-de-marketing","tag-optimizacion-de-flujos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing por correo electr\u00f3nico - Crear un flujo automatizado de correo electr\u00f3nico - Bancomail Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bancomail.com\/blog\/es\/marketing-por-correo-electronico-crear-un-flujo-automatizado-de-correo-electronico\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing por correo electr\u00f3nico - Crear un flujo automatizado de correo electr\u00f3nico - Bancomail Blog\" \/>\n<meta property=\"og:description\" content=\"El Email Marketing hoy en d\u00eda es mucho m\u00e1s que enviar un correo electr\u00f3nico a tu base de datos de vez en cuando. Los marketers siempre han tratado de entregar mensajes relevantes e interesantes para sus lectores, hoy sabemos que esto es posible gracias a la tecnolog\u00eda que nos permite entregar los mensajes a los...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bancomail.com\/blog\/es\/marketing-por-correo-electronico-crear-un-flujo-automatizado-de-correo-electronico\/\" \/>\n<meta property=\"og:site_name\" content=\"Bancomail Blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-07T13:13:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-20T11:03:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2017\/09\/automated-email-flow-email.png\" \/>\n\t<meta property=\"og:image:width\" content=\"930\" \/>\n\t<meta property=\"og:image:height\" content=\"620\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Francesca Grillo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Francesca Grillo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.bancomail.com\/blog\/es\/marketing-por-correo-electronico-crear-un-flujo-automatizado-de-correo-electronico\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.bancomail.com\/blog\/es\/marketing-por-correo-electronico-crear-un-flujo-automatizado-de-correo-electronico\/\"},\"author\":{\"name\":\"Francesca Grillo\",\"@id\":\"https:\/\/www.bancomail.com\/blog\/#\/schema\/person\/5c93f5e78feab639335c023002bd0ce3\"},\"headline\":\"Marketing por correo electr\u00f3nico &#8211; 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