{"id":4868,"date":"2022-06-28T14:58:38","date_gmt":"2022-06-28T12:58:38","guid":{"rendered":"https:\/\/blog.bancomail.com\/?p=4868"},"modified":"2025-06-17T08:51:44","modified_gmt":"2025-06-17T08:51:44","slug":"acheter-des-bases-emailing-quand-et-pourquoi-le-faire","status":"publish","type":"post","link":"https:\/\/www.bancomail.com\/blog\/fr\/acheter-des-bases-emailing-quand-et-pourquoi-le-faire\/","title":{"rendered":"Acheter des bases emailing, quand et pourquoi le faire"},"content":{"rendered":"\n<p>L&#8217;emailing fait d\u00e9sormais partie de la strat\u00e9gie marketing de toute entreprise. Que ce soit par le biais de listes prospects construites en interne ou achet\u00e9es, il est essentiel d&#8217;utiliser la messagerie \u00e9lectronique pour entretenir les relations avec vos clients et en trouver de nouveaux. Mais l&#8217;achat de fichiers prospects est-il vraiment rentable? Dans les bonnes conditions, la r\u00e9ponse est sans aucun doute oui.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/acheter-des-bases-emailing-quand-et-pourquoi-le-faire\/#Bases_de_donnees_e-mail_briser_les_tabous\" >Bases de donn\u00e9es e-mail : briser les tabous<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/acheter-des-bases-emailing-quand-et-pourquoi-le-faire\/#Acheter_des_listes_dadresses_e-mail_pour_booster_son_activite\" >Acheter des listes d&#8217;adresses e-mail pour booster son activit\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/acheter-des-bases-emailing-quand-et-pourquoi-le-faire\/#Quand_acheter_une_liste_de_diffusion\" >Quand acheter une liste de diffusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"bases-de-donnees-e-mail-briser-les-tabous\"><span class=\"ez-toc-section\" id=\"Bases_de_donnees_e-mail_briser_les_tabous\"><\/span><strong>Bases de donn\u00e9es e-mail : briser les tabous<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Levez la main si vous avez d\u00e9j\u00e0 entendu des phrases telles que &#8220;les listes d\u2019e-mails achet\u00e9es ne fonctionnent pas&#8221;, &#8220;le marketing digital est mort&#8221; ou &#8220;je pr\u00e9f\u00e8re investir quelques euros dans la publicit\u00e9 sur les r\u00e9seaux sociaux plut\u00f4t que d&#8217;utiliser l&#8217;e-mail comme outil&#8221;?<\/p>\n\n\n\n<p>Si vous avez entendu certaines affirmations et que vous avez atterri sur cette page, poursuivez votre lecture, car vous pourriez \u00eatre surpris. Saviez-vous, par exemple, qu&#8217;en contactant les prospects de la bonne liste e-mail d\u2019entreprise, une campagne de marketing direct par e-mail sur une liste cat\u00e9gorielle telle que \u00abListe des PME en Europe\u00bb ou g\u00e9olocalis\u00e9e comme\u00a0\u00abEntreprise Ile-de-France\u00bb peut obtenir d&#8217;excellents\u00a0<strong>retours \u00e9conomiques<\/strong>\u00a0et d&#8217;image pour votre entreprise?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"acheter-des-listes-d-adresses-e-mail-pour-booster-son-activite\"><span class=\"ez-toc-section\" id=\"Acheter_des_listes_dadresses_e-mail_pour_booster_son_activite\"><\/span><strong>Acheter des listes d&#8217;adresses e-mail pour booster son activit\u00e9<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Remarque pr\u00e9alable \u00e0 faire en cas de doute. Il est logique qu&#8217;une liste construite en interne au fil des ann\u00e9es soit susceptible d&#8217;obtenir de meilleurs r\u00e9sultats en termes d&#8217;ouvertures et de clics (mais pas n\u00e9cessairement un\u00a0<strong>retour sur investissement<\/strong>), mais il est tout aussi vrai qu&#8217;une seule adresse e-mail valide, si elle est trait\u00e9e dans le\u00a0<strong><a href=\"https:\/\/www.bancomail.com\/fr\/fichier-email\/conformite-rgpd\">respect de la confidentialit\u00e9<\/a>\u00a0<\/strong>et garantie par un\u00a0<a href=\"https:\/\/www.bancomail.com\/fr\"><strong>fournisseur fiable<\/strong><\/a>, peut \u00eatre le bon destinataire du message qui fera d\u00e9coller votre entreprise.<\/p>\n\n\n\n<p>De nombreux sp\u00e9cialistes du marketing, qui disposent d&#8217;un budget, peuvent choisir de l&#8217;utiliser pour des campagnes sur les r\u00e9seaux sociaux ou sur\u00a0<a href=\"https:\/\/blog.bancomail.com\/fr\/cpm-ppc-et-cpc-vs-cold-emailing\/\"><strong>Google Ads<\/strong><\/a>, mais celles-ci, \u00e0 elles seules, ne donnent pas n\u00e9cessairement les r\u00e9sultats souhait\u00e9s. En particulier de nos jours, o\u00f9 les ench\u00e8res pour les bons mots cl\u00e9s sont de plus en plus \u00e9lev\u00e9es, les e-mails sont un outil permanent. Tout le monde les lit, tout le monde passe de nombreuses heures sur des plateformes comme Outlook ou Gmail, qui accompagnent les journ\u00e9es de travail de chacun d&#8217;entre nous. C&#8217;est pourquoi les emails commerciaux ne peuvent \u00eatre laiss\u00e9es de c\u00f4t\u00e9 dans ces strat\u00e9gies.<\/p>\n\n\n\n<p>Le marketing digital devrait faire partie de la strat\u00e9gie marketing que chaque entreprise devrait mettre en place pour faire conna\u00eetre ses produits et services. Pour cela, il est important de construire votre propre r\u00e9seau de contacts. Si vous partez de z\u00e9ro, cela peut prendre beaucoup de temps et, qu&#8217;il s&#8217;agisse d&#8217;une start-up ou d&#8217;une entreprise \u00e9tablie, les difficult\u00e9s ne manquent pas. Pour obtenir des r\u00e9sultats, il faut tr\u00e8s souvent atteindre un grand nombre de personnes. Ainsi, l&#8217;achat d&#8217;une\u00a0liste de diffusion, disposant\u00a0<a href=\"https:\/\/www.bancomail.com\/fr\/fichier-email\/garantie\"><strong>d&#8217;emails v\u00e9rifi\u00e9s et garantis<\/strong><\/a>, peut \u00eatre un\u00a0<strong>acc\u00e9l\u00e9rateur d&#8217;activit\u00e9<\/strong>\u00a0pour vous. Et ce, que vous souhaitiez vous lancer ou que vous souhaitiez enrichir une liste de contacts que vous poss\u00e9dez d\u00e9j\u00e0.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"quand-acheter-une-liste-de-diffusion\"><span class=\"ez-toc-section\" id=\"Quand_acheter_une_liste_de_diffusion\"><\/span><strong>Quand acheter une liste de diffusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Selon l&#8217;exp\u00e9rience de Bancomail, qui fournit des bases de donn\u00e9es d&#8217;entreprises depuis plus de 20 ans, il n&#8217;existe pas de cat\u00e9gorie d&#8217;entreprises sp\u00e9cifiquement adapt\u00e9es \u00e0 l&#8217;email marketing, car il existe des solutions adapt\u00e9es \u00e0 toutes les r\u00e9alit\u00e9s.<\/p>\n\n\n\n<p>Cependant, si vous voulez essayer de regrouper les cat\u00e9gories d&#8217;entreprises auxquelles nous recommandons l&#8217;achat d\u2019une base de donn\u00e9es pour se lancer dans le monde de l&#8217;email marketing, on peut en identifier au moins quatre.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Agences de communication et agences web<\/strong>. En achetant des bases de donn\u00e9es d&#8217;e-mails, elles peuvent\u00a0<strong><a href=\"https:\/\/www.bancomail.com\/fr\/programme-partenaire\/applications\">facilement fournir<\/a>\u00a0<\/strong>un service suppl\u00e9mentaire \u00e0 leurs clients, qui sont toujours \u00e0 la recherche de nouvelles solutions innovantes.<\/li><li><strong>Startup<\/strong>. La cr\u00e9ation d&#8217;une entreprise est toujours d\u00e9licate. Pour que vos campagnes d&#8217;email marketing d\u00e9marrent rapidement, l&#8217;achat d&#8217;une liste peut acc\u00e9l\u00e9rer le processus de collecte des donn\u00e9es. Et pour une start-up, il est essentiel d&#8217;agir vite.<\/li><li><strong>Entreprises \u00e9tablies<\/strong>. Et pas seulement les start-ups. L&#8217;achat d&#8217;une liste peut \u00e9galement \u00eatre avantageux pour les entreprises \u00e9tablies qui souhaitent renforcer leur pr\u00e9sence sur le march\u00e9 et \u00e9largir leurs bases de donn\u00e9es. Des fournisseurs tels que Bancomail proposent des services de d\u00e9duplication et de matching qui \u00e9vitent l&#8217;achat de \u00abdoublons\u00bb d&#8217;e-mails d\u00e9j\u00e0 d\u00e9tenus.<\/li><li><strong>Les organisations \u00e0 but non lucratif<\/strong>. Contacter un grand nombre de personnes, m\u00eame par le biais de listes froides, est un outil tr\u00e8s important dans les<strong> <a href=\"https:\/\/www.bancomail.com\/fr\/nonprofit\/candidature\">campagnes de collecte de fonds<\/a><\/strong> et de crowdfunding pour soutenir ses propres causes.<\/li><\/ul>\n\n\n\n<p>En conclusion, lorsque vous \u00e9valuez l&#8217;achat d&#8217;une liste, avant de dire &#8220;ce n&#8217;est pas pour moi&#8221;, essayez de vous demander: en ai-je d\u00e9j\u00e0 achet\u00e9 une qui pr\u00e9sente les bonnes caract\u00e9ristiques pour mon business ?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;emailing fait d\u00e9sormais partie de la strat\u00e9gie marketing de toute entreprise. Que ce soit par le biais de listes prospects construites en interne ou achet\u00e9es, il est essentiel d&#8217;utiliser la messagerie \u00e9lectronique pour entretenir les relations avec vos clients et en trouver de nouveaux. Mais l&#8217;achat de fichiers prospects est-il vraiment rentable? Dans les bonnes conditions, la r\u00e9ponse est sans aucun doute oui.<\/p>\n","protected":false},"author":26,"featured_media":4857,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1156],"tags":[6353,7361,4863,5081,7364,7362],"post_template":[],"top_category":[],"class_list":["post-4868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategie","tag-achat-de-listes-demails","tag-base-de-donnees-de-contacts","tag-generation-de-leads","tag-marketing-b2b-fr","tag-prospection-a-froid","tag-strategie-omnicanale"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Acheter des bases emailing, quand et pourquoi le faire - Bancomail Blog<\/title>\n<meta name=\"description\" content=\"L&#039;achat de listes de mails est une pratique tr\u00e8s r\u00e9pandue, mais quels r\u00e9sultats peut-on obtenir? 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