{"id":4974,"date":"2022-12-06T12:40:17","date_gmt":"2022-12-06T10:40:17","guid":{"rendered":"https:\/\/blog.bancomail.com\/?p=4974"},"modified":"2025-06-16T15:05:29","modified_gmt":"2025-06-16T15:05:29","slug":"permission-marketing-with-cold-email","status":"publish","type":"post","link":"https:\/\/www.bancomail.com\/blog\/en\/permission-marketing-with-cold-email\/","title":{"rendered":"Permission marketing with Cold -Email"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.bancomail.com\/blog\/en\/permission-marketing-with-cold-email\/#The_booster_for_successful_customer_acquisition\" >The booster for successful customer acquisition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.bancomail.com\/blog\/en\/permission-marketing-with-cold-email\/#What_is_%E2%80%9CPermission_Marketing%E2%80%9D\" >What is \u201cPermission Marketing\u201d?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.bancomail.com\/blog\/en\/permission-marketing-with-cold-email\/#Possible_ways_and_methods_to_obtain_permission\" >Possible ways and methods to obtain permission<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.bancomail.com\/blog\/en\/permission-marketing-with-cold-email\/#Cold_Email_%E2%80%93_the_booster_for_permission_marketing\" >Cold Email &#8211; the booster for permission marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.bancomail.com\/blog\/en\/permission-marketing-with-cold-email\/#How_to_send_Cold-Emails\" >How to send Cold-Emails<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.bancomail.com\/blog\/en\/permission-marketing-with-cold-email\/#%E2%80%9CDouble-Opt-in%E2%80%9D_in_Email_Marketing\" >&#8220;Double-Opt-in&#8221; in Email Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.bancomail.com\/blog\/en\/permission-marketing-with-cold-email\/#%E2%80%9COpt-out%E2%80%9D_in_Email_Marketing\" >&#8220;Opt-out&#8221; in Email Marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.bancomail.com\/blog\/en\/permission-marketing-with-cold-email\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"the-booster-for-successful-customer-acquisition\"><span class=\"ez-toc-section\" id=\"The_booster_for_successful_customer_acquisition\"><\/span>The booster for successful customer acquisition<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are countless marketing measures in the B2B sector, for many marketers one method is particularly interesting to acquire new customers due to its advantages &#8211; &#8220;Permission Marketing through Cold Email&#8221;.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-permission-marketing\"><span class=\"ez-toc-section\" id=\"What_is_%E2%80%9CPermission_Marketing%E2%80%9D\"><\/span>What is \u201cPermission Marketing\u201d?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Permission marketing is the form of marketing in which the addressee gives an explicit permission or consent to receive marketing information.<\/p>\n\n\n\n<p>This permission from the potential client is a blessing to all advertisers&#8230;a pass to unleash their creativity for advertising emails. Starting with a regular newsletter, through to emails with coupons or special sales campaigns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"possible-ways-and-methods-to-obtain-permission\"><span class=\"ez-toc-section\" id=\"Possible_ways_and_methods_to_obtain_permission\"><\/span>Possible ways and methods to obtain permission<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are numerous methods of obtaining consent for marketing actions. However, Cold-Email is the method that can create a large number of new, promising contacts in a very short time.<\/p>\n\n\n\n<p>Next to Cold-Email there are other methods that could be used to obtain permission, such as Pop-Ups on websites and Pop-Ups or CTAs (call-to-action) in blogs, among others.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"cold-email-the-booster-for-permission-marketing\"><span class=\"ez-toc-section\" id=\"Cold_Email_%E2%80%93_the_booster_for_permission_marketing\"><\/span>Cold Email &#8211; the booster for permission marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Cold e-mail is the proactive solution, since potential customers can be actively approached with the help of <a href=\"https:\/\/www.bancomail.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">verified email lists<\/a>.<\/p>\n\n\n\n<p>Unbeatable advantages are the very large, respectively scalable, reach and also the possibility of being able to easily determine the target group according to interests and region.<\/p>\n\n\n\n<p>In addition to the short throughput time, there are other advantages. For example, in the case of an &#8220;Opt-in&#8221; request, other valuable information can be asked for and collected in addition to just the email address. These include, for example, telephone numbers, names, physical addresses or even special interests or preferences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-send-cold-emails\"><span class=\"ez-toc-section\" id=\"How_to_send_Cold-Emails\"><\/span>How to send Cold-Emails<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When actually sending cold emails, some important ground rules should be considered. Two key aspects are certainly worth emphasizing, the &#8220;Double-Opt-in&#8221; and the &#8220;Opt-Out&#8221; function.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"double-opt-in-in-email-marketing\"><span class=\"ez-toc-section\" id=\"%E2%80%9CDouble-Opt-in%E2%80%9D_in_Email_Marketing\"><\/span>&#8220;Double-Opt-in&#8221; in Email Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The cold email must definitely offer the functionality of DOI (Double-Opt-in). This is ultimately the motive of all endeavors.<\/p>\n\n\n\n<p>The cold email sent out asks for consent or approval to be allowed to send advertising emails in the future. This is done with a request to receive the email address. After the recipient has provided their email address, a mail will be sent to them again. However, this only happens in order to receive a new, second confirmation from the recipient in order to be absolutely sure that they actually give their consent to future marketing measures. The &#8220;Opt-In-function&#8221; should always be visually appealing, clearly visible and also easily accessible. This guarantees higher acceptance. At best, this can already be combined with added value, such as a discount code, for the recipient. This has an additional motivating effect and increases the willingness to participate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"opt-out-in-email-marketing\"><span class=\"ez-toc-section\" id=\"%E2%80%9COpt-out%E2%80%9D_in_Email_Marketing\"><\/span>&#8220;Opt-out&#8221; in Email Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>What if the recipient is not interested in further contact with us? According to the <a href=\"https:\/\/www.bancomail.com\/en\/database\/gdpr-compliance\" target=\"_blank\" rel=\"noreferrer noopener\">GDPR (Recital 70)<\/a>, there must be a right and possibility of withdrawal against direct advertising at any time. This is already given with a simple \u201cOpt-out\u201d option. If the recipient chooses this option, it must be reliably ensured that he will no longer receive any messages in the future.<\/p>\n\n\n\n<p>Make it as easy as possible for the recipient to unsubscribe. For example, a clearly visible link or a sufficiently large button to trigger the \u201cOpt-out\u201d are helpful.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If permission marketing is combined with a Cold-Email outreach, the result is that an extremely large number of new business contacts can be established in a very short time &#8211; the booster for your marketing.<\/p>\n\n\n\n<p>Company contacts gained through &#8220;Opt-in&#8221; are valuable because they have already shown real interest in your brand or company. As a result, open and click-through rates will inevitably increase, as will the conversation rate.<\/p>\n\n\n\n<p>If you decide to adopt this marketing strategy, you will find in <a href=\"https:\/\/www.bancomail.com\/\">Bancomail S.p.A. a partner<\/a> who can support you with verified email lists to reach your specific target. With these leads lists you will be able to start immediately with your campaign. Definitely a win for your marketing and your company.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The booster for successful customer acquisition There are countless marketing measures in the B2B sector, for many marketers one method is particularly interesting to acquire new customers due to its advantages &#8211; &#8220;Permission Marketing through Cold Email&#8221;. What is \u201cPermission Marketing\u201d? Permission marketing is the form of marketing in which the addressee gives an explicit&#8230;<\/p>\n","protected":false},"author":4,"featured_media":5091,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4662],"tags":[1269,4670,6411,6346,2341,6950],"post_template":[],"top_category":[],"class_list":["post-4974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-how-to-en","tag-bancomail-cold-email-en","tag-bancomail-cold-email-en-2-de","tag-cold-email-en","tag-double-opt-in-en","tag-permission-marketing","tag-verified-email-lists"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Permission marketing with Cold -Email - Bancomail Blog<\/title>\n<meta name=\"description\" content=\"Permission Marketing plays an important role as a marketing strategy and works perfectly with a Cold E-Mail outreach.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bancomail.com\/blog\/en\/permission-marketing-with-cold-email\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Permission marketing with Cold -Email - 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