{"id":5080,"date":"2022-12-05T16:46:32","date_gmt":"2022-12-05T14:46:32","guid":{"rendered":"https:\/\/blog.bancomail.com\/?p=5080"},"modified":"2025-06-16T15:06:07","modified_gmt":"2025-06-16T15:06:07","slug":"emailing-en-frio-la-imprescindible-herramienta-de-prospeccion-b2b","status":"publish","type":"post","link":"https:\/\/www.bancomail.com\/blog\/es\/emailing-en-frio-la-imprescindible-herramienta-de-prospeccion-b2b\/","title":{"rendered":"Emailing en fr\u00edo: la imprescindible herramienta de prospecci\u00f3n B2B"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.bancomail.com\/blog\/es\/emailing-en-frio-la-imprescindible-herramienta-de-prospeccion-b2b\/#El_potenciador_para_la_adquisicion_de_clientes_con_exito\" >El potenciador para la adquisici\u00f3n de clientes con \u00e9xito<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.bancomail.com\/blog\/es\/emailing-en-frio-la-imprescindible-herramienta-de-prospeccion-b2b\/#%C2%BFQue_es_el_Marketing_del_permiso_llamado_en_ingle_%E2%80%9CPermission_Marketing%E2%80%9D\" >\u00bfQu\u00e9 es el Marketing del permiso, llamado en ingl\u00e9 &#8220;Permission Marketing&#8221;?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.bancomail.com\/blog\/es\/emailing-en-frio-la-imprescindible-herramienta-de-prospeccion-b2b\/#Posibles_maneras_y_metodos_para_obtener_el_permiso\" >Posibles maneras y m\u00e9todos para obtener el permiso<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.bancomail.com\/blog\/es\/emailing-en-frio-la-imprescindible-herramienta-de-prospeccion-b2b\/#El_correo_electronico_en_frio_el_potenciador_del_marketing_de_permiso\" >El correo electr\u00f3nico en fr\u00edo: el potenciador del marketing de permiso<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.bancomail.com\/blog\/es\/emailing-en-frio-la-imprescindible-herramienta-de-prospeccion-b2b\/#Como_enviar_correos_electronicos_en_frio\" >C\u00f3mo enviar correos electr\u00f3nicos en fr\u00edo<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.bancomail.com\/blog\/es\/emailing-en-frio-la-imprescindible-herramienta-de-prospeccion-b2b\/#El_%E2%80%9CDouble-Opt-in%E2%80%9D_en_el_Email_Marketing\" >El &#8220;Double-Opt-in&#8221; en el Email Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.bancomail.com\/blog\/es\/emailing-en-frio-la-imprescindible-herramienta-de-prospeccion-b2b\/#%E2%80%9COpt-out%E2%80%9D_en_el_Email_Marketing\" >&#8220;Opt-out&#8221; en el Email Marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.bancomail.com\/blog\/es\/emailing-en-frio-la-imprescindible-herramienta-de-prospeccion-b2b\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"el-potenciador-para-la-adquisicion-de-clientes-con-exito\"><span class=\"ez-toc-section\" id=\"El_potenciador_para_la_adquisicion_de_clientes_con_exito\"><\/span>El potenciador para la adquisici\u00f3n de clientes con \u00e9xito<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Existen innumerables medidas de marketing en el sector B2B, pero para muchos profesionales del marketing hay un m\u00e9todo que resulta especialmente interesante para adquirir nuevos clientes debido a sus ventajas: el &#8220;marketing de permiso a trav\u00e9s del correo electr\u00f3nico fr\u00edo&#8221;.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"que-es-el-marketing-del-permiso-llamado-en-ingle-permission-marketing\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_el_Marketing_del_permiso_llamado_en_ingle_%E2%80%9CPermission_Marketing%E2%80%9D\"><\/span>\u00bfQu\u00e9 es el Marketing del permiso, llamado en ingl\u00e9 &#8220;Permission Marketing&#8221;?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El marketing con permiso es la forma de marketing en la que el destinatario da un permiso o consentimiento expl\u00edcito para recibir informaci\u00f3n de marketing.<\/p>\n\n\n\n<p>Este permiso del cliente potencial es una bendici\u00f3n para todo marketero. Es como un pase para dar rienda suelta a su creatividad para los correos electr\u00f3nicos promocionales. Empezando por un bolet\u00edn informativo, hasta correos electr\u00f3nicos con cupones o campa\u00f1as de ventas especiales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"posibles-maneras-y-metodos-para-obtener-el-permiso\"><span class=\"ez-toc-section\" id=\"Posibles_maneras_y_metodos_para_obtener_el_permiso\"><\/span>Posibles maneras y m\u00e9todos para obtener el permiso<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Existen numerosos m\u00e9todos para obtener el consentimiento para las acciones de marketing. Sin embargo, el Cold-Email es el m\u00e9todo que puede crear un gran n\u00famero de nuevos y prometedores contactos en muy poco tiempo.<\/p>\n\n\n\n<p>Junto al Cold-Email existen otros m\u00e9todos que pueden utilizarse para obtener el permiso, como los Pop-Ups en las p\u00e1ginas web y los Pop-Ups o CTAs (call-to-action) en los blogs, entre otros.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"el-correo-electronico-en-frio-el-potenciador-del-marketing-de-permiso\"><span class=\"ez-toc-section\" id=\"El_correo_electronico_en_frio_el_potenciador_del_marketing_de_permiso\"><\/span>El correo electr\u00f3nico en fr\u00edo: el potenciador del marketing de permiso<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El correo electr\u00f3nico en fr\u00edo es la soluci\u00f3n proactiva, ya que se puede abordar activamente a los clientes potenciales con la ayuda de <a href=\"https:\/\/www.bancomail.com\/es\/\">listas de correo electr\u00f3nico verificadas<\/a>.<\/p>\n\n\n\n<p>Las inmejorables ventajas son el gran y escalable alcance y tambi\u00e9n la posibilidad de poder determinar f\u00e1cilmente el grupo objetivo seg\u00fan los intereses y la regi\u00f3n.<\/p>\n\n\n\n<p>Adem\u00e1s del r\u00e1pido desarrollo, existen otras ventajas. Por ejemplo, en el caso de una solicitud &#8220;Opt-in&#8221;, se puede pedir y recoger otra informaci\u00f3n valiosa adem\u00e1s de la direcci\u00f3n de correo electr\u00f3nico. Por ejemplo, n\u00fameros de tel\u00e9fono, nombres, direcciones f\u00edsicas o incluso intereses o preferencias especiales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"como-enviar-correos-electronicos-en-frio\"><span class=\"ez-toc-section\" id=\"Como_enviar_correos_electronicos_en_frio\"><\/span>C\u00f3mo enviar correos electr\u00f3nicos en fr\u00edo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A la hora de enviar correos electr\u00f3nicos en fr\u00edo, hay que tener en cuenta algunas reglas b\u00e1sicas importantes. Hay dos aspectos clave que merece la pena destacar: el &#8220;Double-Opt-in&#8221; y la funci\u00f3n &#8220;Opt-Out&#8221;.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"el-double-opt-in-en-el-email-marketing\"><span class=\"ez-toc-section\" id=\"El_%E2%80%9CDouble-Opt-in%E2%80%9D_en_el_Email_Marketing\"><\/span>El &#8220;Double-Opt-in&#8221; en el Email Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>El correo electr\u00f3nico fr\u00edo debe ofrecer definitivamente la funcionalidad de DOI (Double-Opt-in). Este es, en \u00faltima instancia, el motivo de todos los esfuerzos.<\/p>\n\n\n\n<p>El correo electr\u00f3nico fr\u00edo enviado tiene que pedir el consentimiento o la aprobaci\u00f3n para poder enviar correos electr\u00f3nicos publicitarios en el futuro. Para garantizar que los destinatarios acepten plenamente recibir futuros correos electr\u00f3nicos de marketing, el remitente de los correos electr\u00f3nicos fr\u00edos debe proporcionar una funci\u00f3n de opt-in clara y visualmente atractiva en la que puedan hacer clic. Esto no s\u00f3lo garantiza el consentimiento del destinatario, sino que tambi\u00e9n aumenta el inter\u00e9s cuando se combina con un valor a\u00f1adido, como descuentos u ofertas especiales.<\/p>\n\n\n\n<p>La forma m\u00e1s sencilla de pedir el consentimiento para recibir m\u00e1s comunicaciones es utilizar una plataforma de correo electr\u00f3nico profesional que ofrezca la funci\u00f3n de doble opt-in (recomendamos Mailsenpai: nuestra <a href=\"https:\/\/www.bancomail.com\/es\/email-marketing\/plataformas-correo-electronico\/279\/Mailsenpai\">convenci\u00f3n aqu\u00ed<\/a>, las <a href=\"https:\/\/blog.bancomail.com\/es\/como-elegir-la-plataforma-adecuada-para-su-cold-email-marketing\/\">razones para elegirla aqu\u00ed<\/a> y el <a href=\"https:\/\/es.mailsenpai.com\/\">sitio web de Mailsenpai aqu\u00ed<\/a>). Sin embargo, si env\u00edas un correo electr\u00f3nico en fr\u00edo de forma individual (es decir, sin plataforma) tambi\u00e9n puedes pedir una respuesta expl\u00edcita de la persona a la que env\u00edas el correo electr\u00f3nico: una simple frase como &#8220;\u00bfPuedo enviarte m\u00e1s informaci\u00f3n?&#8221; puede ser suficiente para iniciar una conversaci\u00f3n y obtener su permiso. Pedir permiso es una buena manera de establecer una relaci\u00f3n y atraer la atenci\u00f3n de los clientes potenciales.<\/p>\n\n\n\n<p>Este esfuerzo de marketing es una inversi\u00f3n en su relaci\u00f3n con el lector, de hecho este proceso s\u00f3lo es necesario para su primer correo electr\u00f3nico: una vez obtenido el consentimiento, \u00a1est\u00e1 listo para iniciar la conversaci\u00f3n!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"opt-out-en-el-email-marketing\"><span class=\"ez-toc-section\" id=\"%E2%80%9COpt-out%E2%80%9D_en_el_Email_Marketing\"><\/span>&#8220;Opt-out&#8221; en el Email Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ofrezca al destinatario una forma f\u00e1cil de decir &#8220;no, gracias&#8221;. A la hora de crear una campa\u00f1a de marketing, a\u00f1adir opciones para excluirse es una prioridad absoluta, de acuerdo con el <a href=\"https:\/\/www.bancomail.com\/es\/bases-de-datos\/conformidad-rgpd\">considerando 70 del RGPD<\/a>.<\/p>\n\n\n\n<p>Hacer que los destinatarios puedan excluirse de forma sencilla y f\u00e1cil garantiza que no haya m\u00e1s contactos despu\u00e9s de que hayan decidido dejar de recibir mensajes de su empresa u organizaci\u00f3n. Incorporar botones grandes o enlaces claramente visibles son algunas de las formas de ayudar a los destinatarios que prefieren excluirse.<\/p>\n\n\n\n<p>No te desanimes por las cancelaciones de suscripci\u00f3n, dedica tus energ\u00edas a captar un p\u00fablico que est\u00e9 activamente interesado en saber de ti. As\u00ed, ninguna de las partes perder\u00e1 el tiempo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si el marketing de permiso se combina con un alcance de Cold-Email, el resultado es que se puede establecer un n\u00famero extremadamente grande de nuevos contactos empresariales en muy poco tiempo: el impulso para tu marketing.<\/p>\n\n\n\n<p>Los contactos de empresa obtenidos a trav\u00e9s del &#8220;Opt-in&#8221; son valiosos porque ya han mostrado un inter\u00e9s real en su marca o empresa. Como resultado, las tasas de apertura y de clics aumentar\u00e1n inevitablemente, al igual que la tasa de conversaci\u00f3n.<\/p>\n\n\n\n<p>Si te decides a adoptar esta estrategia de marketing, encontrar\u00e1s en <a href=\"https:\/\/www.bancomail.com\/es\/\">Bancomail<\/a> un partner que puede apoyarte con <a href=\"https:\/\/www.bancomail.com\/es\/bases-de-datos\">listas de correo electr\u00f3nico verificadas<\/a> para llegar a tu target espec\u00edfico. Con estas listas de clientes potenciales podr\u00e1 comenzar inmediatamente con su campa\u00f1a. Sin duda, una victoria para tu marketing y tu empresa.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El potenciador para la adquisici\u00f3n de clientes con \u00e9xito Existen innumerables medidas de marketing en el sector B2B, pero para muchos profesionales del marketing hay un m\u00e9todo que resulta especialmente interesante para adquirir nuevos clientes debido a sus ventajas: el &#8220;marketing de permiso a trav\u00e9s del correo electr\u00f3nico fr\u00edo&#8221;. \u00bfQu\u00e9 es el Marketing del permiso,&#8230;<\/p>\n","protected":false},"author":27,"featured_media":5086,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4666],"tags":[7240,1271,4673,7245],"post_template":[],"top_category":[],"class_list":["post-5080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-como-hacer-es","tag-adquisicion-de-clientes-b2b","tag-bancomail-cold-email-es","tag-bancomail-cold-email-es-2-de","tag-listas-de-emails-verificadas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - 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