{"id":5082,"date":"2022-12-05T11:49:29","date_gmt":"2022-12-05T09:49:29","guid":{"rendered":"https:\/\/blog.bancomail.com\/?p=5082"},"modified":"2025-06-16T15:05:51","modified_gmt":"2025-06-16T15:05:51","slug":"permission-marketing-avec-le-cold-email","status":"publish","type":"post","link":"https:\/\/www.bancomail.com\/blog\/fr\/permission-marketing-avec-le-cold-email\/","title":{"rendered":"Permission marketing avec le Cold Email"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/permission-marketing-avec-le-cold-email\/#Le_booster_pour_une_acquisition_client_reussie\" >Le booster pour une acquisition client r\u00e9ussie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/permission-marketing-avec-le-cold-email\/#Quest-ce_que_le_%E2%80%9CPermission_Marketing%E2%80%9D\" >Qu&#8217;est-ce que le &#8220;Permission Marketing&#8221; ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/permission-marketing-avec-le-cold-email\/#Methodes_et_moyens_possibles_pour_obtenir_lautorisation\" >M\u00e9thodes et moyens possibles pour obtenir l&#8217;autorisation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/permission-marketing-avec-le-cold-email\/#Cold_Email_%E2%80%93_le_booster_pour_le_permission_marketing\" >Cold Email &#8211; le booster pour le permission marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/permission-marketing-avec-le-cold-email\/#Comment_envoyer_des_cold-emails\" >Comment envoyer des cold-emails<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/permission-marketing-avec-le-cold-email\/#Double-Opt-in\" >Double-Opt-in<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/permission-marketing-avec-le-cold-email\/#Opt-out\" >Opt-out<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/permission-marketing-avec-le-cold-email\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"le-booster-pour-une-acquisition-client-reussie\"><span class=\"ez-toc-section\" id=\"Le_booster_pour_une_acquisition_client_reussie\"><\/span>Le booster pour une acquisition client r\u00e9ussie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Il existe d&#8217;innombrables m\u00e9thodes de marketing dans le secteur B2B et, pour de nombreux sp\u00e9cialistes du marketing, l&#8217;une d&#8217;entre elles est particuli\u00e8rement int\u00e9ressante pour acqu\u00e9rir de nouveaux clients en raison de ses avantages : le &#8221; Permission Marketing via Cold Email &#8220;.<\/p>\n\n\n\n<h2 class=\"has-text-align-left wp-block-heading\" id=\"qu-est-ce-que-le-permission-marketing\"><span class=\"ez-toc-section\" id=\"Quest-ce_que_le_%E2%80%9CPermission_Marketing%E2%80%9D\"><\/span>Qu&#8217;est-ce que le &#8220;Permission Marketing&#8221; ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Le permission marketing est une forme de marketing dans laquelle le destinataire donne une permission ou un consentement explicite pour recevoir des informations marketing.<\/p>\n\n\n\n<p>Cette autorisation du destinataire est une aubaine pour tous les promoteurs&#8230; un laissez-passer pour laisser libre cours \u00e0 leur cr\u00e9ativit\u00e9 en mati\u00e8re d&#8217;e-mails publicitaires. En commen\u00e7ant par une newsletter r\u00e9guli\u00e8re, jusqu&#8217;aux e-mails contenant des codes de r\u00e9duction ou des campagnes de vente sp\u00e9ciales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"methodes-et-moyens-possibles-pour-obtenir-l-autorisation\"><span class=\"ez-toc-section\" id=\"Methodes_et_moyens_possibles_pour_obtenir_lautorisation\"><\/span>M\u00e9thodes et moyens possibles pour obtenir l&#8217;autorisation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Il existe de nombreuses m\u00e9thodes pour obtenir le consentement \u00e0 des actions de marketing. Cependant, l&#8217;e-mail froid est la m\u00e9thode qui permet de cr\u00e9er un grand nombre de nouveaux contacts prometteurs en un temps tr\u00e8s court.<\/p>\n\n\n\n<p>Outre l&#8217;e-mail froid, d&#8217;autres m\u00e9thodes peuvent \u00eatre utilis\u00e9es pour obtenir l&#8217;autorisation, comme les pop-ups sur les sites Internet et les CTA (call-to-action) dans les blogs, entre autres.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"cold-email-le-booster-pour-le-permission-marketing\"><span class=\"ez-toc-section\" id=\"Cold_Email_%E2%80%93_le_booster_pour_le_permission_marketing\"><\/span>Cold Email &#8211; le booster pour le permission marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Le cold e-mail est une solution efficace, car les clients potentiels peuvent \u00eatre approch\u00e9s efficacement gr\u00e2ce \u00e0 des <a href=\"https:\/\/www.bancomail.com\/fr\/\">listes e-mail v\u00e9rifi\u00e9es<\/a>.<\/p>\n\n\n\n<p>Un avantage in\u00e9gal\u00e9 est la diffusion extr\u00eamement large et \u00e9volutive, suivit de la possibilit\u00e9 de d\u00e9terminer facilement les groupes cibles en fonction des int\u00e9r\u00eats et du territoire.<\/p>\n\n\n\n<p>Outre la rapidit\u00e9 du traitement, il existe par ailleurs d&#8217;autres avantages. Par exemple, dans le cas d&#8217;une demande &#8220;Opt-in&#8221;, d&#8217;autres informations pr\u00e9cieuses peuvent \u00eatre demand\u00e9es et collect\u00e9es en plus de l&#8217;adresse e-mail. Il peut s&#8217;agir, par exemple, de num\u00e9ros de t\u00e9l\u00e9phone, de noms, d&#8217;adresses physiques ou m\u00eame d&#8217;int\u00e9r\u00eats ou de pr\u00e9f\u00e9rences particuli\u00e8res.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"comment-envoyer-des-cold-emails\"><span class=\"ez-toc-section\" id=\"Comment_envoyer_des_cold-emails\"><\/span>Comment envoyer des cold-emails<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Lorsque vous envoyez des e-mails froids, vous devez tenir compte de certaines r\u00e8gles de base importantes. Deux aspects cl\u00e9s m\u00e9ritent d&#8217;\u00eatre soulign\u00e9s : la fonction &#8220;Double-Opt-in&#8221; et la fonction &#8220;Opt-Out&#8221;.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"double-opt-in\"><span class=\"ez-toc-section\" id=\"Double-Opt-in\"><\/span>Double-Opt-in<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Le cold email doit absolument offrir la fonction de DOI (Double-Opt-in). C&#8217;est en fin de compte le but de toute entreprise.<\/p>\n\n\n\n<p>Le cold email envoy\u00e9 demande le consentement ou l&#8217;approbation pour \u00eatre autoris\u00e9 \u00e0 envoyer des emails publicitaires \u00e0 l&#8217;avenir. Pour ce faire, il faut demander l&#8217;adresse e-mail. Une fois que le destinataire a fourni son adresse e-mail, un nouvel e-mail lui sera envoy\u00e9. Cette op\u00e9ration n&#8217;a toutefois lieu que dans le but de recevoir une deuxi\u00e8me confirmation de la part du destinataire, afin d&#8217;\u00eatre absolument certain que le destinataire donne effectivement son consentement \u00e0 de futures actions de marketing.<\/p>\n\n\n\n<p>La &#8220;fonction Opt-In&#8221; doit toujours \u00eatre visuellement attrayante, clairement visible et facilement accessible. Cela garantit une meilleure acceptation. Dans le meilleur des cas, elle peut d\u00e9j\u00e0 \u00eatre associ\u00e9e \u00e0 un avantage pour le destinataire, par exemple un code de r\u00e9duction. Cela a un effet motivant suppl\u00e9mentaire et augmente la volont\u00e9 de participer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"opt-out\"><span class=\"ez-toc-section\" id=\"Opt-out\"><\/span>Opt-out<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Que faire si le destinataire n&#8217;est pas int\u00e9ress\u00e9 par un contact ult\u00e9rieur avec vous ? Selon le RGPD (consid\u00e9rant 70), le droit de retrait contre la publicit\u00e9 directe doit \u00eatre pr\u00e9vu \u00e0 tout moment. Ce droit est d\u00e9j\u00e0 donn\u00e9 avec une simple option &#8220;Opt-out&#8221;. Si le destinataire choisit cette option, il doit \u00eatre assur\u00e9 de mani\u00e8re fiable qu&#8217;il ne recevra plus de messages \u00e0 l&#8217;avenir.<\/p>\n\n\n\n<p>Faites en sorte que le destinataire puisse se d\u00e9sabonner aussi facilement que possible. Un lien clairement visible ou un bouton suffisamment grand pour d\u00e9clencher l'&#8221;Opt-out&#8221; sont par exemple utiles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si le permission marketing est associ\u00e9 \u00e0 une campagne de Cold-Email, il en r\u00e9sulte qu&#8217;un nombre extr\u00eamement important de nouveaux contacts professionnels peut \u00eatre \u00e9tabli en un temps tr\u00e8s court &#8211; le booster de votre marketing.<\/p>\n\n\n\n<p>Les contacts professionnels obtenus par &#8220;opt-in&#8221; sont pr\u00e9cieux car ils ont d\u00e9j\u00e0 montr\u00e9 un r\u00e9el int\u00e9r\u00eat pour votre marque ou votre entreprise. Par cons\u00e9quent, les taux d&#8217;ouverture et de clics augmenteront in\u00e9vitablement, tout comme le taux de conversation.<\/p>\n\n\n\n<p>Si vous d\u00e9cidez d&#8217;adopter cette strat\u00e9gie de marketing, vous trouverez en Bancomail S.p.A. un partenaire qui pourra vous aider \u00e0 atteindre votre c\u0153ur de cible gr\u00e2ce \u00e0 des listes e-mail v\u00e9rifi\u00e9es. Avec ces listes de prospects, vous pourrez commencer imm\u00e9diatement votre campagne. Un v\u00e9ritable atout pour votre marketing et vos affaires.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le booster pour une acquisition client r\u00e9ussie Il existe d&#8217;innombrables m\u00e9thodes de marketing dans le secteur B2B et, pour de nombreux sp\u00e9cialistes du marketing, l&#8217;une d&#8217;entre elles est particuli\u00e8rement int\u00e9ressante pour acqu\u00e9rir de nouveaux clients en raison de ses avantages : le &#8221; Permission Marketing via Cold Email &#8220;. Qu&#8217;est-ce que le &#8220;Permission Marketing&#8221; ?&#8230;<\/p>\n","protected":false},"author":4,"featured_media":5092,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4668],"tags":[7228,1265,7231,6362,7237,521,7234],"post_template":[],"top_category":[],"class_list":["post-5082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comment-faire-de-lemail-marketing","tag-acquisition-clients-b2b","tag-bancomail-cold-email-fr","tag-cold-email-fr","tag-double-opt-in-fr","tag-listes-demails-verifiees","tag-opt-out","tag-permission-marketing-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Permission marketing avec le Cold Email - Bancomail Blog<\/title>\n<meta name=\"description\" content=\"Permission Marketing plays an important role as a marketing strategy and works perfectly with a Cold E-Mail outreach.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/permission-marketing-avec-le-cold-email\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Permission marketing avec le Cold Email - 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