{"id":5449,"date":"2023-04-04T13:00:59","date_gmt":"2023-04-04T11:00:59","guid":{"rendered":"https:\/\/blog.bancomail.com\/?p=5449"},"modified":"2025-06-16T14:25:13","modified_gmt":"2025-06-16T14:25:13","slug":"la-base-de-donnees-ideale-pour-votre-e-mail-marketing","status":"publish","type":"post","link":"https:\/\/www.bancomail.com\/blog\/fr\/la-base-de-donnees-ideale-pour-votre-e-mail-marketing\/","title":{"rendered":"La base de donn\u00e9es id\u00e9ale pour votre e-mail marketing"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/la-base-de-donnees-ideale-pour-votre-e-mail-marketing\/#Ce_quil_faut_savoir_lors_de_lachat_de_listes_e-mail\" >Ce qu&#8217;il faut savoir lors de l&#8217;achat de listes e-mail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/la-base-de-donnees-ideale-pour-votre-e-mail-marketing\/#1_Filtres_pour_les_bases_de_donnees_e-mail\" >1. Filtres pour les bases de donn\u00e9es e-mail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/la-base-de-donnees-ideale-pour-votre-e-mail-marketing\/#2_Une_base_de_donnees_verifiee_pour_le_marketing\" >2. Une base de donn\u00e9es v\u00e9rifi\u00e9e pour le marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/la-base-de-donnees-ideale-pour-votre-e-mail-marketing\/#3_Un_volume_important_de_donnees_dadresses\" >3. Un volume important de donn\u00e9es d&#8217;adresses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/la-base-de-donnees-ideale-pour-votre-e-mail-marketing\/#4_Conformite_aux_dispositions_legales\" >4. Conformit\u00e9 aux dispositions l\u00e9gales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/la-base-de-donnees-ideale-pour-votre-e-mail-marketing\/#5_Qualite_et_remboursement_garantis_des_e-mails\" >5. Qualit\u00e9 et remboursement garantis des e-mails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/la-base-de-donnees-ideale-pour-votre-e-mail-marketing\/#6_Assistance_personnelle\" >6. Assistance personnelle<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"ce-qu-il-faut-savoir-lors-de-l-achat-de-listes-e-mail\"><span class=\"ez-toc-section\" id=\"Ce_quil_faut_savoir_lors_de_lachat_de_listes_e-mail\"><\/span>Ce qu&#8217;il faut savoir lors de l&#8217;achat de listes e-mail<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>L&#8217;email marketing est sans aucun doute un composant important de la strat\u00e9gie marketing et constitue par ailleurs un outil de vente courant et performant dans le secteur B2B pour l&#8217;acquisition de nouveaux clients. Les campagnes d&#8217;e-mailing sont aussi utilis\u00e9es pour informer les clients existants sur les nouveaut\u00e9s et renforcer leur fid\u00e9lit\u00e9. <a href=\"https:\/\/blog.bancomail.com\/fr\/cessons-les-prejuges-sur-le-cold-email\/\" target=\"_blank\" rel=\"noreferrer noopener\">Le marketing par newsletter<\/a> g\u00e9n\u00e8re plus de business et de ventes \u00e0 des co\u00fbts comparativement faibles.<\/p>\n\n\n\n<p>Parall\u00e8lement au logiciel d&#8217;envoi d&#8217;e-mails, la qualit\u00e9 des bases de donn\u00e9es est essentielle et d\u00e9termine de mani\u00e8re d\u00e9cisive le succ\u00e8s de votre campagne d&#8217;e-mailing et donc de l&#8217;acquisition de nouveaux clients.<\/p>\n\n\n\n<p>La base de donn\u00e9es est le fondement, la base de votre campagne. Si vous n&#8217;avez pas la possibilit\u00e9 d&#8217;en constituer une dans votre propre entreprise, vous pouvez acheter une liste de contacts, mais \u00e0 quoi devez-vous absolument faire attention ? Examinons cela en d\u00e9tail.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-filtres-pour-les-bases-de-donnees-e-mail\"><span class=\"ez-toc-section\" id=\"1_Filtres_pour_les_bases_de_donnees_e-mail\"><\/span>1. Filtres pour les bases de donn\u00e9es e-mail<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Choisissez un fournisseur proposant des options de filtrage tr\u00e8s d\u00e9taill\u00e9es pour la liste de diffusion, id\u00e9alement avec l&#8217;option d&#8217;une base de donn\u00e9es personnalis\u00e9e adapt\u00e9e \u00e0 votre entreprise et \u00e0 vos besoins.<\/p>\n\n\n\n<p>Dans certains cas, des fichiers pr\u00eats \u00e0 l&#8217;emploi, regroup\u00e9s par r\u00e9gion et par secteur d&#8217;activit\u00e9, peuvent faire l&#8217;affaire, mais bien souvent, il faut r\u00e9pondre \u00e0 des exigences sp\u00e9cifiques pour atteindre vos clients potentiels, et seul un fournisseur disposant d&#8217;un service client personnalis\u00e9 sera alors en mesure de vous aider.<\/p>\n\n\n\n<p>Cons\u00e9quence positive : vous ne payez que ce dont vous avez r\u00e9ellement besoin pour votre campagne d&#8217;email marketing B2B. En fin de compte, cela augmente \u00e9galement le ROI (Return on Investment), puisque vous pouvez atteindre votre c\u0153ur de cible avec une d\u00e9pense minime.<\/p>\n\n\n\n<p>Chez <a href=\"https:\/\/www.bancomail.com\/fr\">Bancomail S.p.A.<\/a>, par exemple, les donn\u00e9es sont r\u00e9parties en <a href=\"https:\/\/www.bancomail.com\/fr\/base-de-donnees\">26 secteurs d&#8217;activit\u00e9, 292 macro-cat\u00e9gories et 1 879 micro-cat\u00e9gories<\/a>, ce qui offre d\u00e9j\u00e0 d&#8217;\u00e9normes possibilit\u00e9s. De plus, il existe encore 350 sp\u00e9cifications sp\u00e9ciales qui permettent une s\u00e9lection encore plus approfondie parmi plus de 11 millions de donn\u00e9es afin de cr\u00e9er votre liste d&#8217;adresses e-mail cibl\u00e9es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-une-base-de-donnees-verifiee-pour-le-marketing\"><span class=\"ez-toc-section\" id=\"2_Une_base_de_donnees_verifiee_pour_le_marketing\"><\/span>2. Une base de donn\u00e9es v\u00e9rifi\u00e9e pour le marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Choisissez un fournisseur disposant d&#8217;une base de donn\u00e9es actualis\u00e9e et v\u00e9rifi\u00e9e, c&#8217;est le seul moyen d&#8217;acheter des e-mails en \u00e9vitant certains probl\u00e8mes.<\/p>\n\n\n\n<p>Une adresse e-mail n&#8217;a de valeur pour vous que si elle est r\u00e9ellement valid\u00e9e et \u00e0 jour. Ce n&#8217;est qu&#8217;\u00e0 cette condition qu&#8217;elle peut \u00eatre utilis\u00e9e pour votre campagne d&#8217;emailing sans g\u00e9n\u00e9rer de complications inutiles.<\/p>\n\n\n\n<p>L&#8217;exemple de <a href=\"https:\/\/www.bancomail.com\/fr\/base-de-donnees\">Bancomail S.p.A<\/a>. montre en d\u00e9tail \u00e0 quel point il est complexe de v\u00e9rifier et de fournir des listes de diffusion de haute qualit\u00e9 pour le marketing direct.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-un-volume-important-de-donnees-d-adresses\"><span class=\"ez-toc-section\" id=\"3_Un_volume_important_de_donnees_dadresses\"><\/span>3. Un volume important de donn\u00e9es d&#8217;adresses<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pour commencer, optez pour un fournisseur disposant d&#8217;un nombre d\u00e9cent de donn\u00e9es B2B.<\/p>\n\n\n\n<p>La qualit\u00e9 des donn\u00e9es est un facteur important, mais que serait la qualit\u00e9 sans la quantit\u00e9 dans ce cas ? Un volume plus important signifie in\u00e9vitablement plus de contacts possibles avec les clients potentiels et donc plus de succ\u00e8s pour cette strat\u00e9gie de vente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-conformite-aux-dispositions-legales\"><span class=\"ez-toc-section\" id=\"4_Conformite_aux_dispositions_legales\"><\/span>4. Conformit\u00e9 aux dispositions l\u00e9gales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Assurez-vous toujours que les bases de donn\u00e9es B2B sont <a href=\"https:\/\/www.bancomail.com\/fr\/base-de-donnees\/conformite-rgpd\">conformes au RGPD<\/a>.<\/p>\n\n\n\n<p>Ne prenez aucun risque et n&#8217;utilisez que des bases de donn\u00e9es dont le respect de la loi est garanti pour votre campagne de marketing.<\/p>\n\n\n\n<p>Choisissez un fournisseur qui <a href=\"https:\/\/www.bancomail.com\/fr\/base-de-donnees\/garanties-validation-donnees\">garantit de mani\u00e8re fiable la qualit\u00e9<\/a> de ses bases de donn\u00e9es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-qualite-et-remboursement-garantis-des-e-mails\"><span class=\"ez-toc-section\" id=\"5_Qualite_et_remboursement_garantis_des_e-mails\"><\/span>5. Qualit\u00e9 et remboursement garantis des e-mails<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En cas de bounces (&#8220;e-mails non distribuables&#8221;), votre fournisseur doit pr\u00e9voir une proc\u00e9dure de r\u00e9clamation accompagn\u00e9e d&#8217;un remboursement. Cela vous met en s\u00e9curit\u00e9 et prouve l&#8217;engagement du fournisseur \u00e0 fournir un service de qualit\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-assistance-personnelle\"><span class=\"ez-toc-section\" id=\"6_Assistance_personnelle\"><\/span>6. Assistance personnelle<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pour toutes les questions relatives \u00e0 la s\u00e9lection et \u00e0 l&#8217;utilisation des donn\u00e9es, vous devez vous assurer de l&#8217;existence d&#8217;un service client dot\u00e9 d&#8217;une assistance personnelle. Cela garantit un traitement rapide et fiable de vos requ\u00eates. Votre objectif est de r\u00e9aliser une campagne de publicit\u00e9 par e-mail efficace, et non de faire face \u00e0 des probl\u00e8mes techniques et de devoir r\u00e9soudre des probl\u00e8mes en permanence.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Bancomail S.p.A vous souhaite par ailleurs beaucoup de succ\u00e8s dans votre campagne d&#8217;e-mailing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce qu&#8217;il faut savoir lors de l&#8217;achat de listes e-mail L&#8217;email marketing est sans aucun doute un composant important de la strat\u00e9gie marketing et constitue par ailleurs un outil de vente courant et performant dans le secteur B2B pour l&#8217;acquisition de nouveaux clients. Les campagnes d&#8217;e-mailing sont aussi utilis\u00e9es pour informer les clients existants sur&#8230;<\/p>\n","protected":false},"author":27,"featured_media":5457,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4634],"tags":[6897,6199,6901,6899,5081,4767],"post_template":[],"top_category":[],"class_list":["post-5449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-base-de-donnees-marketing-fr","tag-achat-de-listes-email","tag-conformite-rgpd","tag-contacts-verifies","tag-email-cible","tag-marketing-b2b-fr","tag-qualite-des-donnees"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La base de donn\u00e9es id\u00e9ale pour votre e-mail marketing - Bancomail Blog<\/title>\n<meta name=\"description\" content=\"Les caract\u00e9ristiques importantes d&#039;une base de donn\u00e9es d&#039;adresses pour l&#039;acquisition de clients B2B. Trouver la liste d&#039;adresses cibl\u00e9e id\u00e9ale pour l&#039;e-mail marketing !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/la-base-de-donnees-ideale-pour-votre-e-mail-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La base de donn\u00e9es id\u00e9ale pour votre e-mail marketing - Bancomail Blog\" \/>\n<meta property=\"og:description\" content=\"Les caract\u00e9ristiques importantes d&#039;une base de donn\u00e9es d&#039;adresses pour l&#039;acquisition de clients B2B. Trouver la liste d&#039;adresses cibl\u00e9e id\u00e9ale pour l&#039;e-mail marketing !\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bancomail.com\/blog\/fr\/la-base-de-donnees-ideale-pour-votre-e-mail-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Bancomail Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-04T11:00:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-16T14:25:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2023\/03\/bancomail-2023-the-perfect-database-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"930\" \/>\n\t<meta property=\"og:image:height\" content=\"620\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tilo Oschatz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tilo Oschatz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.bancomail.com\/blog\/fr\/la-base-de-donnees-ideale-pour-votre-e-mail-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.bancomail.com\/blog\/fr\/la-base-de-donnees-ideale-pour-votre-e-mail-marketing\/\"},\"author\":{\"name\":\"Tilo Oschatz\",\"@id\":\"https:\/\/www.bancomail.com\/blog\/#\/schema\/person\/18c63aa9594ae5a2b4563515dad3df06\"},\"headline\":\"La base de donn\u00e9es id\u00e9ale pour votre e-mail marketing\",\"datePublished\":\"2023-04-04T11:00:59+00:00\",\"dateModified\":\"2025-06-16T14:25:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.bancomail.com\/blog\/fr\/la-base-de-donnees-ideale-pour-votre-e-mail-marketing\/\"},\"wordCount\":754,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.bancomail.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.bancomail.com\/blog\/fr\/la-base-de-donnees-ideale-pour-votre-e-mail-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2023\/03\/bancomail-2023-the-perfect-database-2.jpg\",\"keywords\":[\"Achat de Listes Email\",\"conformit\u00e9 RGPD\",\"Contacts V\u00e9rifi\u00e9s\",\"Email Cibl\u00e9\",\"marketing B2B\",\"qualit\u00e9 des donn\u00e9es\"],\"articleSection\":[\"Base de donn\u00e9es marketing\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.bancomail.com\/blog\/fr\/la-base-de-donnees-ideale-pour-votre-e-mail-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bancomail.com\/blog\/fr\/la-base-de-donnees-ideale-pour-votre-e-mail-marketing\/\",\"url\":\"https:\/\/www.bancomail.com\/blog\/fr\/la-base-de-donnees-ideale-pour-votre-e-mail-marketing\/\",\"name\":\"La base de donn\u00e9es id\u00e9ale pour votre e-mail marketing - Bancomail Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.bancomail.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.bancomail.com\/blog\/fr\/la-base-de-donnees-ideale-pour-votre-e-mail-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.bancomail.com\/blog\/fr\/la-base-de-donnees-ideale-pour-votre-e-mail-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2023\/03\/bancomail-2023-the-perfect-database-2.jpg\",\"datePublished\":\"2023-04-04T11:00:59+00:00\",\"dateModified\":\"2025-06-16T14:25:13+00:00\",\"description\":\"Les caract\u00e9ristiques importantes d'une base de donn\u00e9es d'adresses pour l'acquisition de clients B2B. Trouver la liste d'adresses cibl\u00e9e id\u00e9ale pour l'e-mail marketing !\",\"breadcrumb\":{\"@id\":\"https:\/\/www.bancomail.com\/blog\/fr\/la-base-de-donnees-ideale-pour-votre-e-mail-marketing\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bancomail.com\/blog\/fr\/la-base-de-donnees-ideale-pour-votre-e-mail-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.bancomail.com\/blog\/fr\/la-base-de-donnees-ideale-pour-votre-e-mail-marketing\/#primaryimage\",\"url\":\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2023\/03\/bancomail-2023-the-perfect-database-2.jpg\",\"contentUrl\":\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2023\/03\/bancomail-2023-the-perfect-database-2.jpg\",\"width\":930,\"height\":620,\"caption\":\"Bancomail Databases for email marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bancomail.com\/blog\/fr\/la-base-de-donnees-ideale-pour-votre-e-mail-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.bancomail.com\/blog\/en\/homepage-en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La base de donn\u00e9es id\u00e9ale pour votre e-mail marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bancomail.com\/blog\/#website\",\"url\":\"https:\/\/www.bancomail.com\/blog\/\",\"name\":\"Bancomail Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.bancomail.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bancomail.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.bancomail.com\/blog\/#organization\",\"name\":\"Bancomail Blog\",\"url\":\"https:\/\/www.bancomail.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.bancomail.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/06\/bancomail-logo-q400.png\",\"contentUrl\":\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/06\/bancomail-logo-q400.png\",\"width\":400,\"height\":400,\"caption\":\"Bancomail Blog\"},\"image\":{\"@id\":\"https:\/\/www.bancomail.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/bancomail\/?viewAsMember=true\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.bancomail.com\/blog\/#\/schema\/person\/18c63aa9594ae5a2b4563515dad3df06\",\"name\":\"Tilo Oschatz\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.bancomail.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/06\/Tilo_square-150x150.jpg\",\"contentUrl\":\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/06\/Tilo_square-150x150.jpg\",\"caption\":\"Tilo Oschatz\"},\"description\":\"As a German he lived in Germany, Austria and Italy, working in the Logistics-, Pharma-. Electronics-, Software- and Tourism-Industry so far. Always looking for new challenges, always striving to optimize business processes. Optimized processes = less work = more free time = more time on his Mountainbike.\",\"url\":\"https:\/\/www.bancomail.com\/blog\/author\/tilo\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La base de donn\u00e9es id\u00e9ale pour votre e-mail marketing - Bancomail Blog","description":"Les caract\u00e9ristiques importantes d'une base de donn\u00e9es d'adresses pour l'acquisition de clients B2B. Trouver la liste d'adresses cibl\u00e9e id\u00e9ale pour l'e-mail marketing !","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bancomail.com\/blog\/fr\/la-base-de-donnees-ideale-pour-votre-e-mail-marketing\/","og_locale":"it_IT","og_type":"article","og_title":"La base de donn\u00e9es id\u00e9ale pour votre e-mail marketing - Bancomail Blog","og_description":"Les caract\u00e9ristiques importantes d'une base de donn\u00e9es d'adresses pour l'acquisition de clients B2B. Trouver la liste d'adresses cibl\u00e9e id\u00e9ale pour l'e-mail marketing !","og_url":"https:\/\/www.bancomail.com\/blog\/fr\/la-base-de-donnees-ideale-pour-votre-e-mail-marketing\/","og_site_name":"Bancomail Blog","article_published_time":"2023-04-04T11:00:59+00:00","article_modified_time":"2025-06-16T14:25:13+00:00","og_image":[{"width":930,"height":620,"url":"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2023\/03\/bancomail-2023-the-perfect-database-2.jpg","type":"image\/jpeg"}],"author":"Tilo Oschatz","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Tilo Oschatz","Est. reading time":"3 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.bancomail.com\/blog\/fr\/la-base-de-donnees-ideale-pour-votre-e-mail-marketing\/#article","isPartOf":{"@id":"https:\/\/www.bancomail.com\/blog\/fr\/la-base-de-donnees-ideale-pour-votre-e-mail-marketing\/"},"author":{"name":"Tilo Oschatz","@id":"https:\/\/www.bancomail.com\/blog\/#\/schema\/person\/18c63aa9594ae5a2b4563515dad3df06"},"headline":"La base de donn\u00e9es id\u00e9ale pour votre e-mail marketing","datePublished":"2023-04-04T11:00:59+00:00","dateModified":"2025-06-16T14:25:13+00:00","mainEntityOfPage":{"@id":"https:\/\/www.bancomail.com\/blog\/fr\/la-base-de-donnees-ideale-pour-votre-e-mail-marketing\/"},"wordCount":754,"commentCount":0,"publisher":{"@id":"https:\/\/www.bancomail.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.bancomail.com\/blog\/fr\/la-base-de-donnees-ideale-pour-votre-e-mail-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2023\/03\/bancomail-2023-the-perfect-database-2.jpg","keywords":["Achat de Listes Email","conformit\u00e9 RGPD","Contacts V\u00e9rifi\u00e9s","Email Cibl\u00e9","marketing B2B","qualit\u00e9 des donn\u00e9es"],"articleSection":["Base de donn\u00e9es marketing"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.bancomail.com\/blog\/fr\/la-base-de-donnees-ideale-pour-votre-e-mail-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.bancomail.com\/blog\/fr\/la-base-de-donnees-ideale-pour-votre-e-mail-marketing\/","url":"https:\/\/www.bancomail.com\/blog\/fr\/la-base-de-donnees-ideale-pour-votre-e-mail-marketing\/","name":"La base de donn\u00e9es id\u00e9ale pour votre e-mail marketing - Bancomail Blog","isPartOf":{"@id":"https:\/\/www.bancomail.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bancomail.com\/blog\/fr\/la-base-de-donnees-ideale-pour-votre-e-mail-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.bancomail.com\/blog\/fr\/la-base-de-donnees-ideale-pour-votre-e-mail-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2023\/03\/bancomail-2023-the-perfect-database-2.jpg","datePublished":"2023-04-04T11:00:59+00:00","dateModified":"2025-06-16T14:25:13+00:00","description":"Les caract\u00e9ristiques importantes d'une base de donn\u00e9es d'adresses pour l'acquisition de clients B2B. Trouver la liste d'adresses cibl\u00e9e id\u00e9ale pour l'e-mail marketing !","breadcrumb":{"@id":"https:\/\/www.bancomail.com\/blog\/fr\/la-base-de-donnees-ideale-pour-votre-e-mail-marketing\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bancomail.com\/blog\/fr\/la-base-de-donnees-ideale-pour-votre-e-mail-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.bancomail.com\/blog\/fr\/la-base-de-donnees-ideale-pour-votre-e-mail-marketing\/#primaryimage","url":"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2023\/03\/bancomail-2023-the-perfect-database-2.jpg","contentUrl":"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2023\/03\/bancomail-2023-the-perfect-database-2.jpg","width":930,"height":620,"caption":"Bancomail Databases for email marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/www.bancomail.com\/blog\/fr\/la-base-de-donnees-ideale-pour-votre-e-mail-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.bancomail.com\/blog\/en\/homepage-en\/"},{"@type":"ListItem","position":2,"name":"La base de donn\u00e9es id\u00e9ale pour votre e-mail marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.bancomail.com\/blog\/#website","url":"https:\/\/www.bancomail.com\/blog\/","name":"Bancomail Blog","description":"","publisher":{"@id":"https:\/\/www.bancomail.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bancomail.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.bancomail.com\/blog\/#organization","name":"Bancomail Blog","url":"https:\/\/www.bancomail.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.bancomail.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/06\/bancomail-logo-q400.png","contentUrl":"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/06\/bancomail-logo-q400.png","width":400,"height":400,"caption":"Bancomail Blog"},"image":{"@id":"https:\/\/www.bancomail.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/bancomail\/?viewAsMember=true"]},{"@type":"Person","@id":"https:\/\/www.bancomail.com\/blog\/#\/schema\/person\/18c63aa9594ae5a2b4563515dad3df06","name":"Tilo Oschatz","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.bancomail.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/06\/Tilo_square-150x150.jpg","contentUrl":"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/06\/Tilo_square-150x150.jpg","caption":"Tilo Oschatz"},"description":"As a German he lived in Germany, Austria and Italy, working in the Logistics-, Pharma-. Electronics-, Software- and Tourism-Industry so far. Always looking for new challenges, always striving to optimize business processes. Optimized processes = less work = more free time = more time on his Mountainbike.","url":"https:\/\/www.bancomail.com\/blog\/author\/tilo\/"}]}},"_links":{"self":[{"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/posts\/5449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/comments?post=5449"}],"version-history":[{"count":3,"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/posts\/5449\/revisions"}],"predecessor-version":[{"id":5458,"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/posts\/5449\/revisions\/5458"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/media\/5457"}],"wp:attachment":[{"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/media?parent=5449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/categories?post=5449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/tags?post=5449"},{"taxonomy":"post_template","embeddable":true,"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/post_template?post=5449"},{"taxonomy":"top_category","embeddable":true,"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/top_category?post=5449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}