{"id":5492,"date":"2023-04-18T15:33:07","date_gmt":"2023-04-18T13:33:07","guid":{"rendered":"https:\/\/blog.bancomail.com\/?p=5492"},"modified":"2025-06-16T14:18:39","modified_gmt":"2025-06-16T14:18:39","slug":"newsletters-comment-ne-pas-finir-dans-les-spams","status":"publish","type":"post","link":"https:\/\/www.bancomail.com\/blog\/fr\/newsletters-comment-ne-pas-finir-dans-les-spams\/","title":{"rendered":"Envoi de newsletters, comment ne pas finir dans les spams"},"content":{"rendered":"\n<p>Lorsque l&#8217;on choisit la voie de l&#8217;<strong>email marketing<\/strong>, de nombreuses questions se posent. Parmi les plus courantes, citons par exemple la meilleure fa\u00e7on d&#8217;identifier la liste des destinataires ou encore le choix de la bonne plateforme d&#8217;envoi afin de ne pas surcharger les bo\u00eetes de r\u00e9ception. Mais la question la plus fr\u00e9quente est sans doute la suivante : comment ne pas se retrouver dans les <strong>spams<\/strong> ? Oui, car le risque de se retrouver dans les courriers ind\u00e9sirables est toujours \u00e0 port\u00e9e de main. Saviez-vous qu&#8217;il suffit d&#8217;une majuscule de trop ou d&#8217;un mauvais usage de la ponctuation pour risquer que votre e-mail ne soit pas remis ? Voir son travail ignor\u00e9 est le pire cauchemar de tout sp\u00e9cialiste de l&#8217;e-mail marketing, mais avec quelques astuces, ce risque peut \u00eatre limit\u00e9, voire <strong>\u00e9vit\u00e9<\/strong>.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/newsletters-comment-ne-pas-finir-dans-les-spams\/#Quelques_conseils_pour_ne_pas_se_retrouver_dans_les_spams\" >Quelques conseils pour ne pas se retrouver dans les spams<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/newsletters-comment-ne-pas-finir-dans-les-spams\/#Techniques_contre_le_spam_Pages_orphelines_SPF_DKIM_et_DMARC\" >Techniques contre le spam : Pages orphelines, SPF, DKIM et DMARC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/newsletters-comment-ne-pas-finir-dans-les-spams\/#Outils_de_verification_anti-spam_Mail_Tester\" >Outils de v\u00e9rification anti-spam : Mail Tester<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"quelques-conseils-pour-ne-pas-se-retrouver-dans-les-spams\"><span class=\"ez-toc-section\" id=\"Quelques_conseils_pour_ne_pas_se_retrouver_dans_les_spams\"><\/span>Quelques conseils pour ne pas se retrouver dans les spams<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pour \u00e9viter de se retrouver dans les spams, il y a tout d&#8217;abord quelques astuces textuelles \u00e0 prendre en compte. Tout d&#8217;abord, l&#8217;objet de l&#8217;e-mail, qui est votre carte de visite pour l&#8217;ouverture. Pensez \u00e0 ne pas utiliser de majuscules et de points d&#8217;exclamation, qui pourraient \u00eatre per\u00e7us par les serveurs de messagerie et les utilisateurs comme un \u00e9ventuel message ind\u00e9sirable. Il est \u00e9galement conseill\u00e9 d&#8217;\u00eatre direct, afin que le destinataire comprenne imm\u00e9diatement de quoi vous parlez.<\/p>\n\n\n\n<p>La <strong>mise en forme<\/strong> du message est \u00e9galement tr\u00e8s importante, car la pr\u00e9sence de certains mots &#8220;suspects&#8221; (surtout dans la ligne d&#8217;objet, mais aussi dans le contenu) peut \u00eatre per\u00e7ue par les serveurs de messagerie comme du spam. <strong>\u00c9viter<\/strong> les mots tels que &#8221; super offre &#8220;, &#8221; gratuit &#8220;, &#8221; acheter maintenant &#8221; ou &#8221; \u20ac\u20ac\u20ac &#8221; permet de rendre vos messages moins &#8221; spammy &#8220;.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"techniques-contre-le-spam-pages-orphelines-spf-dkim-et-dmarc\"><span class=\"ez-toc-section\" id=\"Techniques_contre_le_spam_Pages_orphelines_SPF_DKIM_et_DMARC\"><\/span>Techniques contre le spam : Pages orphelines, SPF, DKIM et DMARC<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>D&#8217;un point de vue <strong>technique<\/strong>, faites attention aux <strong>liens<\/strong> que vous incluez dans votre message. Les liens doivent tous fonctionner et mener \u00e0 des pages s\u00e9curis\u00e9es.<\/p>\n\n\n\n<p>De plus, l&#8217;authentification est une \u00e9tape \u00e0 ne pas oublier. D&#8217;un point de vue technique, tenez compte des records SPF, DKIM et DMARC, dont la pr\u00e9sence influence positivement la cr\u00e9dibilit\u00e9 de vos e-mails.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>SPF<\/strong>. Ce terme signifie &#8220;Sender Policy Framework&#8221;. Cette m\u00e9thode permet aux serveurs de messagerie de v\u00e9rifier si un e-mail entrant provient r\u00e9ellement du serveur h\u00f4te d\u00e9clar\u00e9 et non d&#8217;une simple copie cr\u00e9\u00e9e pour envoyer des spams ou phishing.<\/li><li><strong>DKIM<\/strong>. Le Domain Keys Identified Mail permet \u00e0 un domaine d&#8217;associer son nom \u00e0 l\u2019 e-mail par le biais d&#8217;une signature num\u00e9rique qui garantit que le message envoy\u00e9 est s\u00fbr et non falsifi\u00e9.<\/li><li><strong>DMARC<\/strong>. Le protocole DMARC (Domain-based Message Authentication Reporting &amp; Conformance) est le dernier contr\u00f4le : il v\u00e9rifie que la signature DKIM est valide et que les donn\u00e9es qu&#8217;elle contient correspondent au domaine et \u00e0 l&#8217;IP d\u00e9clar\u00e9s par l&#8217;enregistrement SPF.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"outils-de-verification-anti-spam-mail-tester\"><span class=\"ez-toc-section\" id=\"Outils_de_verification_anti-spam_Mail_Tester\"><\/span>Outils de v\u00e9rification anti-spam : Mail Tester<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pour faciliter la t\u00e2che des novices, il existe des outils gratuits qui permettent de v\u00e9rifier les e-mails que vous envoyez. L&#8217;un d&#8217;entre eux est <a href=\"https:\/\/www.mail-tester.com\/?lang=fr\">Mail Tester<\/a>, qui effectue des contr\u00f4les techniques et sur le contenu du message.<\/p>\n\n\n\n<p>Pour l&#8217;utiliser, il suffit d&#8217;envoyer un e-mail de test \u00e0 l&#8217;adresse temporaire g\u00e9n\u00e9r\u00e9e par le site, de rafra\u00eechir la page et d&#8217;attendre le calcul d&#8217;un r\u00e9sultat allant de 1 \u00e0 10, qui indique le niveau de &#8220;spam&#8221; de vos e-mails :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Score 10<\/strong>. Pour Mail Tester, c&#8217;est l&#8217;objectif \u00e0 atteindre. Si vous l&#8217;atteignez, vous avez de tr\u00e8s bonnes chances que votre e-mail parvienne sans probl\u00e8me dans la bo\u00eete de r\u00e9ception de votre destinataire.<\/li><li><strong>Score 8-9<\/strong>. Il s&#8217;agit d&#8217;un bon score et vos e-mails ont de bonnes chances d&#8217;atteindre leur cible, mais essayez de prendre en consid\u00e9ration les suggestions de Mail Tester.<\/li><li><strong>Score 6-7<\/strong>. Il s&#8217;agit d&#8217;un score acceptable, mais certains des fournisseurs de services de messagerie les plus stricts risquent de vous bloquer. Soyez prudent.<\/li><li><strong>Scores 0-5<\/strong>. Il est conseill\u00e9 de revoir le contenu du message ou les param\u00e8tres techniques de votre newsletter. En effet, tel quel, il ne sera probablement pas re\u00e7u par vos destinataires.<\/li><\/ul>\n\n\n\n<p>Mais comment <strong>Mail Tester<\/strong> attribue-t-il ces classements ? Comme nous l&#8217;avons dit, la plateforme, qui peut \u00eatre utilis\u00e9e gratuitement jusqu&#8217;\u00e0 un maximum de 3 envois par jour, effectue diff\u00e9rents contr\u00f4les. \u00c0 chaque \u00e9tape, Mail Tester r\u00e9duit votre classement de quelques d\u00e9cimales s&#8217;il trouve quelque chose qui ne va pas :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Objet et contenu du message.<\/li><li>V\u00e9rification SpamAssassin.<\/li><li>Authentification du serveur (y compris SPF, DKIM et DMARC).<\/li><li>Format du message.<\/li><li>Pr\u00e9sence sur une liste noire.<\/li><li>Pr\u00e9sence de pages orphelines<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Lorsque l&#8217;on choisit la voie de l&#8217;email marketing, de nombreuses questions se posent. Parmi les plus courantes, citons par exemple la meilleure fa\u00e7on d&#8217;identifier la liste des destinataires ou encore le choix de la bonne plateforme d&#8217;envoi afin de ne pas surcharger les bo\u00eetes de r\u00e9ception. Mais la question la plus fr\u00e9quente est sans doute&#8230;<\/p>\n","protected":false},"author":4,"featured_media":5500,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4668],"tags":[6793,6788,6795,6682,6789],"post_template":[],"top_category":[],"class_list":["post-5492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comment-faire-de-lemail-marketing","tag-authentification-email","tag-bonnes-pratiques-objet","tag-configuration-technique-email","tag-delivrabilite-email","tag-eviter-le-spam"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Envoi de newsletters, comment ne pas finir dans les spams - Bancomail Blog<\/title>\n<meta name=\"description\" content=\"Pour chaque campagne mailing, le risque de se retrouver dans les courriers ind\u00e9sirables est \u00e0 port\u00e9e de main. 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