{"id":5687,"date":"2023-05-24T11:54:44","date_gmt":"2023-05-24T09:54:44","guid":{"rendered":"https:\/\/blog.bancomail.com\/?p=5687"},"modified":"2025-06-16T14:13:15","modified_gmt":"2025-06-16T14:13:15","slug":"la-quantite-avant-tout-un-ciblage-optimal-pour-les-campagnes-de-mailing","status":"publish","type":"post","link":"https:\/\/www.bancomail.com\/blog\/fr\/la-quantite-avant-tout-un-ciblage-optimal-pour-les-campagnes-de-mailing\/","title":{"rendered":"La quantit\u00e9 avant tout ? &#8211; Un ciblage optimal pour les campagnes d&#8217;e-mailing"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/la-quantite-avant-tout-un-ciblage-optimal-pour-les-campagnes-de-mailing\/#Seule_une_cible_pertinente_genere_de_nouveaux_clients\" >Seule une cible pertinente g\u00e9n\u00e8re de nouveaux clients<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/la-quantite-avant-tout-un-ciblage-optimal-pour-les-campagnes-de-mailing\/#La_quantite_avant_tout_Choisir_une_base_de_donnees_pour_le_marketing\" >La quantit\u00e9 avant tout ? Choisir une base de donn\u00e9es pour le marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/la-quantite-avant-tout-un-ciblage-optimal-pour-les-campagnes-de-mailing\/#Un_ciblage_correct_pour_lemail_marketing_%E2%80%93_oui_mais_comment\" >Un ciblage correct pour l&#8217;email marketing &#8211; oui, mais comment ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/la-quantite-avant-tout-un-ciblage-optimal-pour-les-campagnes-de-mailing\/#Conclusion_sur_le_ciblage_de_lemail_marketing\" >Conclusion sur le ciblage de l&#8217;email marketing<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"seule-une-cible-pertinente-genere-de-nouveaux-clients\"><span class=\"ez-toc-section\" id=\"Seule_une_cible_pertinente_genere_de_nouveaux_clients\"><\/span>Seule une cible pertinente g\u00e9n\u00e8re de nouveaux clients<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Contrairement aux id\u00e9es re\u00e7ues, l&#8217;e-mail froid B2B n&#8217;est pas du spam mais une strat\u00e9gie publicitaire s\u00e9rieuse. De grandes diff\u00e9rences permettent de les distinguer clairement, comme nous le d\u00e9taillons dans <a href=\"https:\/\/blog.bancomail.com\/fr\/cessons-les-prejuges-sur-le-cold-email\/\">cet article de notre blog<\/a>.<\/p>\n\n\n\n<p>Il y a toutefois une caract\u00e9ristique \u00e0 laquelle il faut accorder une attention particuli\u00e8re : le &#8220;ciblage&#8221;. Mais pourquoi est-il si important de r\u00e9ussir ce ciblage ?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"la-quantite-avant-tout-choisir-une-base-de-donnees-pour-le-marketing\"><span class=\"ez-toc-section\" id=\"La_quantite_avant_tout_Choisir_une_base_de_donnees_pour_le_marketing\"><\/span>La quantit\u00e9 avant tout ? Choisir une base de donn\u00e9es pour le marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pour acqu\u00e9rir de nouveaux clients, il est incontestablement avantageux d&#8217;atteindre le plus grand nombre possible d&#8217;entreprises lors d&#8217;une campagne d&#8217;email marketing. Cependant, le nombre de nouveaux clients n&#8217;augmentera pas proportionnellement au nombre d&#8217;e-mails envoy\u00e9s, car la s\u00e9lection est cruciale.<\/p>\n\n\n\n<p>C&#8217;est l&#8217;une des principales diff\u00e9rences avec le spam, car dans le cadre d&#8217;une <a href=\"https:\/\/blog.bancomail.com\/fr\/permission-marketing-avec-le-cold-email\/\">campagne professionnelle d&#8217;envoi d&#8217;e-mails \u00e0 froid<\/a>, on N&#8217;ENVOIE PAS des centaines de milliers d&#8217;e-mails \u00e0 des destinataires quelconques qui n&#8217;ont absolument rien \u00e0 voir avec l&#8217;offre. Contrairement au spam, la quantit\u00e9 est limit\u00e9e \u00e0 un nombre beaucoup plus restreint, c&#8217;est-\u00e0-dire \u00e0 un groupe sp\u00e9cifique de destinataires, que l&#8217;on appelle la &#8220;cible&#8221;.<\/p>\n\n\n\n<p>Ce groupe ne contient que des entreprises ayant un lien avec le service ou le produit propos\u00e9. L&#8217;e-mail et son contenu doivent apporter une certaine valeur au destinataire. Un fabricant d&#8217;accessoires de p\u00e2tisserie ne sera gu\u00e8re int\u00e9ressant pour un atelier de r\u00e9paration automobile et vice versa.<\/p>\n\n\n\n<p>Ce facteur est \u00e9galement important pour la lic\u00e9it\u00e9 d&#8217;une campagne de cold email. Selon le <a href=\"https:\/\/www.bancomail.com\/fr\/base-de-donnees\/conformite-rgpd\">RGPD (consid\u00e9rant 47)<\/a>, le produit ou le service doit pr\u00e9senter un int\u00e9r\u00eat l\u00e9gitime, de sorte que le contenu de l&#8217;e-mail doit correspondre au secteur d&#8217;activit\u00e9 de l&#8217;entreprise \u00e0 laquelle on s&#8217;adresse.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"un-ciblage-correct-pour-l-email-marketing-oui-mais-comment\"><span class=\"ez-toc-section\" id=\"Un_ciblage_correct_pour_lemail_marketing_%E2%80%93_oui_mais_comment\"><\/span>Un ciblage correct pour l&#8217;email marketing &#8211; oui, mais comment ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Le ciblage est donc un facteur d\u00e9cisif dans une campagne d&#8217;e-mailing. Mais comment fonctionne ce &#8220;ciblage&#8221; ?<\/p>\n\n\n\n<p>Pour r\u00e9ussir le ciblage, il faut disposer d&#8217;une vaste base de donn\u00e9es dans laquelle choisir, car c&#8217;est le seul moyen de s&#8217;assurer qu&#8217;il y a suffisamment de donn\u00e9es pour la campagne d&#8217;e-mailing en cours.<\/p>\n\n\n\n<p>C&#8217;est le persona marketing qui d\u00e9termine les caract\u00e9ristiques exactes que le destinataire de l&#8217;e-mail devrait avoir. Ces caract\u00e9ristiques sont ensuite utilis\u00e9es pour filtrer en d\u00e9tail la base de donn\u00e9es d&#8217;adresses.<\/p>\n\n\n\n<p>Plus vous d\u00e9taillez, plus le succ\u00e8s ou l&#8217;\u00e9chec de cette campagne de marketing par e-mail est d\u00e9terminant, de m\u00eame que le retour sur investissement (ROI).<\/p>\n\n\n\n<p>Il est donc pr\u00e9f\u00e9rable de pr\u00eater attention \u00e0 la cat\u00e9gorisation exacte de la base de donn\u00e9es ou aux options de s\u00e9lection de votre fournisseur de base de donn\u00e9es.<\/p>\n\n\n\n<p>Par exemple, les plus de 11 millions de donn\u00e9es de <a href=\"https:\/\/www.bancomail.com\/fr\">Bancomail S.p.A.<\/a> sont r\u00e9parties en <a href=\"https:\/\/www.bancomail.com\/fr\/base-de-donnees\/conformite-rgpd\">26 secteurs, 292 macro-cat\u00e9gories et 1 879 micro-cat\u00e9gories.<\/a><\/p>\n\n\n\n<p id=\"de-plus-plus-de-350-specifications-supplementaires-permettent-de-determiner-le-groupe-cible-avec-encore-plus-de-precision-vous-pouvez-filtrer-uniquement-les-hotels-4-et-5-etoiles-d-une-region-avec-piscine-ou-salle-de-conference-cela-ne-pose-aucun-probleme-ou-encore-contacter-des-restaurants-specialises-dans-la-cuisine-vegetalienne-pour-faire-la-publicite-d-un-produit-donne-ces-specifications-speciales-sont-egalement-proposees-par-bancomail-pour-votre-ciblage\">De plus, plus de 350 sp\u00e9cifications suppl\u00e9mentaires permettent de d\u00e9terminer le groupe cible avec encore plus de pr\u00e9cision. Vous pouvez filtrer uniquement les h\u00f4tels 4 et 5 \u00e9toiles d&#8217;une r\u00e9gion,&nbsp; avec piscine ou salle de conf\u00e9rence, cela ne pose aucun probl\u00e8me. Ou encore contacter des restaurants sp\u00e9cialis\u00e9s dans la cuisine v\u00e9g\u00e9talienne pour faire la publicit\u00e9 d&#8217;un produit donn\u00e9 &#8211; ces sp\u00e9cifications sp\u00e9ciales sont \u00e9galement propos\u00e9es par Bancomail pour votre ciblage.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion-sur-le-ciblage-de-l-email-marketing\"><span class=\"ez-toc-section\" id=\"Conclusion_sur_le_ciblage_de_lemail_marketing\"><\/span>Conclusion sur le ciblage de l&#8217;email marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>L&#8217;email marketing \u00e0 froid n&#8217;est efficace pour l&#8217;acquisition de clients que si l&#8217;on travaille avec la bonne cible. Pr\u00e9voyez suffisamment de temps pour d\u00e9finir et s\u00e9lectionner vos donn\u00e9es d&#8217;adresses, car cela influencera de mani\u00e8re significative le r\u00e9sultat de votre campagne de marketing direct.<\/p>\n\n\n\n<p>Nous vous conseillons de toujours acheter des listes de contacts par e-mail aupr\u00e8s d&#8217;un fournisseur exp\u00e9riment\u00e9 et fiable, qui propose des listes de diffusion sp\u00e9cifiques et cibl\u00e9es, con\u00e7ues sur mesure pour vos besoins exacts.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.bancomail.com\/fr\">Bancomail S.p.A.<\/a> vous souhaite une campagne couronn\u00e9e de succ\u00e8s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seule une cible pertinente g\u00e9n\u00e8re de nouveaux clients Contrairement aux id\u00e9es re\u00e7ues, l&#8217;e-mail froid B2B n&#8217;est pas du spam mais une strat\u00e9gie publicitaire s\u00e9rieuse. De grandes diff\u00e9rences permettent de les distinguer clairement, comme nous le d\u00e9taillons dans cet article de notre blog. Il y a toutefois une caract\u00e9ristique \u00e0 laquelle il faut accorder une attention&#8230;<\/p>\n","protected":false},"author":4,"featured_media":5703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1167],"tags":[4712,6199,6635,4863,6632,6634],"post_template":[],"top_category":[],"class_list":["post-5687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-segmentation-profilages-email-marketing","tag-ciblage","tag-conformite-rgpd","tag-emailing-a-froid","tag-generation-de-leads","tag-publicite-b2b","tag-segmentation-de-base-de-donnees"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La quantit\u00e9 avant tout ? - Un ciblage optimal pour les campagnes d&#039;e-mailing - Bancomail Blog<\/title>\n<meta name=\"description\" content=\"Cold-E-Mail Marketing ist eine erfolgreiche Methode, um Neukunden zu gewinnen. Die richtige Zielgruppe, das &quot;Target&quot;, ist dabei sehr bedeutend.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/la-quantite-avant-tout-un-ciblage-optimal-pour-les-campagnes-de-mailing\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La quantit\u00e9 avant tout ? - Un ciblage optimal pour les campagnes d&#039;e-mailing - Bancomail Blog\" \/>\n<meta property=\"og:description\" content=\"Cold-E-Mail Marketing ist eine erfolgreiche Methode, um Neukunden zu gewinnen. Die richtige Zielgruppe, das &quot;Target&quot;, ist dabei sehr bedeutend.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bancomail.com\/blog\/fr\/la-quantite-avant-tout-un-ciblage-optimal-pour-les-campagnes-de-mailing\/\" \/>\n<meta property=\"og:site_name\" content=\"Bancomail Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-24T09:54:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-16T14:13:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2023\/05\/email-marketing-targeting-quantity-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"930\" \/>\n\t<meta property=\"og:image:height\" content=\"620\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bancomail\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bancomail\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.bancomail.com\/blog\/fr\/la-quantite-avant-tout-un-ciblage-optimal-pour-les-campagnes-de-mailing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.bancomail.com\/blog\/fr\/la-quantite-avant-tout-un-ciblage-optimal-pour-les-campagnes-de-mailing\/\"},\"author\":{\"name\":\"Bancomail\",\"@id\":\"https:\/\/www.bancomail.com\/blog\/#\/schema\/person\/5d6ae3b2cec975da5bd4f2e11e683fee\"},\"headline\":\"La quantit\u00e9 avant tout ? &#8211; Un ciblage optimal pour les campagnes d&#8217;e-mailing\",\"datePublished\":\"2023-05-24T09:54:44+00:00\",\"dateModified\":\"2025-06-16T14:13:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.bancomail.com\/blog\/fr\/la-quantite-avant-tout-un-ciblage-optimal-pour-les-campagnes-de-mailing\/\"},\"wordCount\":686,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.bancomail.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.bancomail.com\/blog\/fr\/la-quantite-avant-tout-un-ciblage-optimal-pour-les-campagnes-de-mailing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2023\/05\/email-marketing-targeting-quantity-2.jpg\",\"keywords\":[\"ciblage\",\"conformit\u00e9 RGPD\",\"Emailing \u00e0 Froid\",\"g\u00e9n\u00e9ration de leads\",\"Publicit\u00e9 B2B\",\"Segmentation de Base de Donn\u00e9es\"],\"articleSection\":[\"Segmentation et Profilage\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.bancomail.com\/blog\/fr\/la-quantite-avant-tout-un-ciblage-optimal-pour-les-campagnes-de-mailing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bancomail.com\/blog\/fr\/la-quantite-avant-tout-un-ciblage-optimal-pour-les-campagnes-de-mailing\/\",\"url\":\"https:\/\/www.bancomail.com\/blog\/fr\/la-quantite-avant-tout-un-ciblage-optimal-pour-les-campagnes-de-mailing\/\",\"name\":\"La quantit\u00e9 avant tout ? - Un ciblage optimal pour les campagnes d'e-mailing - Bancomail Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.bancomail.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.bancomail.com\/blog\/fr\/la-quantite-avant-tout-un-ciblage-optimal-pour-les-campagnes-de-mailing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.bancomail.com\/blog\/fr\/la-quantite-avant-tout-un-ciblage-optimal-pour-les-campagnes-de-mailing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2023\/05\/email-marketing-targeting-quantity-2.jpg\",\"datePublished\":\"2023-05-24T09:54:44+00:00\",\"dateModified\":\"2025-06-16T14:13:15+00:00\",\"description\":\"Cold-E-Mail Marketing ist eine erfolgreiche Methode, um Neukunden zu gewinnen. Die richtige Zielgruppe, das \\\"Target\\\", ist dabei sehr bedeutend.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.bancomail.com\/blog\/fr\/la-quantite-avant-tout-un-ciblage-optimal-pour-les-campagnes-de-mailing\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bancomail.com\/blog\/fr\/la-quantite-avant-tout-un-ciblage-optimal-pour-les-campagnes-de-mailing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.bancomail.com\/blog\/fr\/la-quantite-avant-tout-un-ciblage-optimal-pour-les-campagnes-de-mailing\/#primaryimage\",\"url\":\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2023\/05\/email-marketing-targeting-quantity-2.jpg\",\"contentUrl\":\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2023\/05\/email-marketing-targeting-quantity-2.jpg\",\"width\":930,\"height\":620,\"caption\":\"Bancomail Databases for Email Marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bancomail.com\/blog\/fr\/la-quantite-avant-tout-un-ciblage-optimal-pour-les-campagnes-de-mailing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.bancomail.com\/blog\/en\/homepage-en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La quantit\u00e9 avant tout ? &#8211; Un ciblage optimal pour les campagnes d&rsquo;e-mailing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bancomail.com\/blog\/#website\",\"url\":\"https:\/\/www.bancomail.com\/blog\/\",\"name\":\"Bancomail Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.bancomail.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bancomail.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.bancomail.com\/blog\/#organization\",\"name\":\"Bancomail Blog\",\"url\":\"https:\/\/www.bancomail.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.bancomail.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/06\/bancomail-logo-q400.png\",\"contentUrl\":\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/06\/bancomail-logo-q400.png\",\"width\":400,\"height\":400,\"caption\":\"Bancomail Blog\"},\"image\":{\"@id\":\"https:\/\/www.bancomail.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/bancomail\/?viewAsMember=true\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.bancomail.com\/blog\/#\/schema\/person\/5d6ae3b2cec975da5bd4f2e11e683fee\",\"name\":\"Bancomail\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.bancomail.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/06\/bancomail-logo-qq-150x150.png\",\"contentUrl\":\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/06\/bancomail-logo-qq-150x150.png\",\"caption\":\"Bancomail\"},\"description\":\"Bancomail is one of the largest database for email marketing. With more than 11.000.000 companies worldwide, we provide up to date, quality corporate registries with email addresses included. Our data are collected from authorized sources in compliance with privacy legislations and we contractually guarantee the deliverability of our lists.\",\"url\":\"https:\/\/www.bancomail.com\/blog\/author\/bancomail\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La quantit\u00e9 avant tout ? - Un ciblage optimal pour les campagnes d'e-mailing - Bancomail Blog","description":"Cold-E-Mail Marketing ist eine erfolgreiche Methode, um Neukunden zu gewinnen. Die richtige Zielgruppe, das \"Target\", ist dabei sehr bedeutend.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bancomail.com\/blog\/fr\/la-quantite-avant-tout-un-ciblage-optimal-pour-les-campagnes-de-mailing\/","og_locale":"it_IT","og_type":"article","og_title":"La quantit\u00e9 avant tout ? - Un ciblage optimal pour les campagnes d'e-mailing - Bancomail Blog","og_description":"Cold-E-Mail Marketing ist eine erfolgreiche Methode, um Neukunden zu gewinnen. Die richtige Zielgruppe, das \"Target\", ist dabei sehr bedeutend.","og_url":"https:\/\/www.bancomail.com\/blog\/fr\/la-quantite-avant-tout-un-ciblage-optimal-pour-les-campagnes-de-mailing\/","og_site_name":"Bancomail Blog","article_published_time":"2023-05-24T09:54:44+00:00","article_modified_time":"2025-06-16T14:13:15+00:00","og_image":[{"width":930,"height":620,"url":"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2023\/05\/email-marketing-targeting-quantity-2.jpg","type":"image\/jpeg"}],"author":"Bancomail","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Bancomail","Est. reading time":"3 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.bancomail.com\/blog\/fr\/la-quantite-avant-tout-un-ciblage-optimal-pour-les-campagnes-de-mailing\/#article","isPartOf":{"@id":"https:\/\/www.bancomail.com\/blog\/fr\/la-quantite-avant-tout-un-ciblage-optimal-pour-les-campagnes-de-mailing\/"},"author":{"name":"Bancomail","@id":"https:\/\/www.bancomail.com\/blog\/#\/schema\/person\/5d6ae3b2cec975da5bd4f2e11e683fee"},"headline":"La quantit\u00e9 avant tout ? &#8211; Un ciblage optimal pour les campagnes d&#8217;e-mailing","datePublished":"2023-05-24T09:54:44+00:00","dateModified":"2025-06-16T14:13:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.bancomail.com\/blog\/fr\/la-quantite-avant-tout-un-ciblage-optimal-pour-les-campagnes-de-mailing\/"},"wordCount":686,"commentCount":0,"publisher":{"@id":"https:\/\/www.bancomail.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.bancomail.com\/blog\/fr\/la-quantite-avant-tout-un-ciblage-optimal-pour-les-campagnes-de-mailing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2023\/05\/email-marketing-targeting-quantity-2.jpg","keywords":["ciblage","conformit\u00e9 RGPD","Emailing \u00e0 Froid","g\u00e9n\u00e9ration de leads","Publicit\u00e9 B2B","Segmentation de Base de Donn\u00e9es"],"articleSection":["Segmentation et Profilage"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.bancomail.com\/blog\/fr\/la-quantite-avant-tout-un-ciblage-optimal-pour-les-campagnes-de-mailing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.bancomail.com\/blog\/fr\/la-quantite-avant-tout-un-ciblage-optimal-pour-les-campagnes-de-mailing\/","url":"https:\/\/www.bancomail.com\/blog\/fr\/la-quantite-avant-tout-un-ciblage-optimal-pour-les-campagnes-de-mailing\/","name":"La quantit\u00e9 avant tout ? - Un ciblage optimal pour les campagnes d'e-mailing - Bancomail Blog","isPartOf":{"@id":"https:\/\/www.bancomail.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bancomail.com\/blog\/fr\/la-quantite-avant-tout-un-ciblage-optimal-pour-les-campagnes-de-mailing\/#primaryimage"},"image":{"@id":"https:\/\/www.bancomail.com\/blog\/fr\/la-quantite-avant-tout-un-ciblage-optimal-pour-les-campagnes-de-mailing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2023\/05\/email-marketing-targeting-quantity-2.jpg","datePublished":"2023-05-24T09:54:44+00:00","dateModified":"2025-06-16T14:13:15+00:00","description":"Cold-E-Mail Marketing ist eine erfolgreiche Methode, um Neukunden zu gewinnen. Die richtige Zielgruppe, das \"Target\", ist dabei sehr bedeutend.","breadcrumb":{"@id":"https:\/\/www.bancomail.com\/blog\/fr\/la-quantite-avant-tout-un-ciblage-optimal-pour-les-campagnes-de-mailing\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bancomail.com\/blog\/fr\/la-quantite-avant-tout-un-ciblage-optimal-pour-les-campagnes-de-mailing\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.bancomail.com\/blog\/fr\/la-quantite-avant-tout-un-ciblage-optimal-pour-les-campagnes-de-mailing\/#primaryimage","url":"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2023\/05\/email-marketing-targeting-quantity-2.jpg","contentUrl":"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2023\/05\/email-marketing-targeting-quantity-2.jpg","width":930,"height":620,"caption":"Bancomail Databases for Email Marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/www.bancomail.com\/blog\/fr\/la-quantite-avant-tout-un-ciblage-optimal-pour-les-campagnes-de-mailing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.bancomail.com\/blog\/en\/homepage-en\/"},{"@type":"ListItem","position":2,"name":"La quantit\u00e9 avant tout ? &#8211; Un ciblage optimal pour les campagnes d&rsquo;e-mailing"}]},{"@type":"WebSite","@id":"https:\/\/www.bancomail.com\/blog\/#website","url":"https:\/\/www.bancomail.com\/blog\/","name":"Bancomail Blog","description":"","publisher":{"@id":"https:\/\/www.bancomail.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bancomail.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.bancomail.com\/blog\/#organization","name":"Bancomail Blog","url":"https:\/\/www.bancomail.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.bancomail.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/06\/bancomail-logo-q400.png","contentUrl":"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/06\/bancomail-logo-q400.png","width":400,"height":400,"caption":"Bancomail Blog"},"image":{"@id":"https:\/\/www.bancomail.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/bancomail\/?viewAsMember=true"]},{"@type":"Person","@id":"https:\/\/www.bancomail.com\/blog\/#\/schema\/person\/5d6ae3b2cec975da5bd4f2e11e683fee","name":"Bancomail","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.bancomail.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/06\/bancomail-logo-qq-150x150.png","contentUrl":"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/06\/bancomail-logo-qq-150x150.png","caption":"Bancomail"},"description":"Bancomail is one of the largest database for email marketing. With more than 11.000.000 companies worldwide, we provide up to date, quality corporate registries with email addresses included. Our data are collected from authorized sources in compliance with privacy legislations and we contractually guarantee the deliverability of our lists.","url":"https:\/\/www.bancomail.com\/blog\/author\/bancomail\/"}]}},"_links":{"self":[{"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/posts\/5687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/comments?post=5687"}],"version-history":[{"count":4,"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/posts\/5687\/revisions"}],"predecessor-version":[{"id":5705,"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/posts\/5687\/revisions\/5705"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/media\/5703"}],"wp:attachment":[{"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/media?parent=5687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/categories?post=5687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/tags?post=5687"},{"taxonomy":"post_template","embeddable":true,"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/post_template?post=5687"},{"taxonomy":"top_category","embeddable":true,"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/top_category?post=5687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}