{"id":5695,"date":"2023-05-24T10:56:24","date_gmt":"2023-05-24T08:56:24","guid":{"rendered":"https:\/\/blog.bancomail.com\/?p=5695"},"modified":"2025-06-16T14:13:25","modified_gmt":"2025-06-16T14:13:25","slug":"cantidad-por-encima-de-todo-targeting-correcto-para-el-email-marketing-pero-como","status":"publish","type":"post","link":"https:\/\/www.bancomail.com\/blog\/es\/cantidad-por-encima-de-todo-targeting-correcto-para-el-email-marketing-pero-como\/","title":{"rendered":"\u00bfCantidad por encima de todo? &#8211; Targeting correcto para el email marketing &#8211; \u00bfpero c\u00f3mo?"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.bancomail.com\/blog\/es\/cantidad-por-encima-de-todo-targeting-correcto-para-el-email-marketing-pero-como\/#Solo_el_publico_objetivo_correcto_genera_nuevos_clientes\" >Solo el p\u00fablico objetivo correcto genera nuevos clientes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.bancomail.com\/blog\/es\/cantidad-por-encima-de-todo-targeting-correcto-para-el-email-marketing-pero-como\/#%C2%BFLa_cantidad_es_lo_mas_importante_%E2%80%93_El_arte_de_seleccionar_de_forma_precisa_el_publico_objetivo_en_la_base_de_datos\" >\u00bfLa cantidad es lo m\u00e1s importante? &#8211; El arte de seleccionar de forma precisa el p\u00fablico objetivo en la base de datos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.bancomail.com\/blog\/es\/cantidad-por-encima-de-todo-targeting-correcto-para-el-email-marketing-pero-como\/#Perfilando_correctamente_el_publico_objetivo_para_el_Email_Marketing_%E2%80%93_%C2%BFpero_como\" >Perfilando correctamente el p\u00fablico objetivo para el Email Marketing &#8211; \u00bfpero c\u00f3mo?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.bancomail.com\/blog\/es\/cantidad-por-encima-de-todo-targeting-correcto-para-el-email-marketing-pero-como\/#Conclusiones_sobre_el_targeting_en_el_email_marketing\" >Conclusiones sobre el targeting en el email marketing<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"solo-el-publico-objetivo-correcto-genera-nuevos-clientes\"><span class=\"ez-toc-section\" id=\"Solo_el_publico_objetivo_correcto_genera_nuevos_clientes\"><\/span>Solo el p\u00fablico objetivo correcto genera nuevos clientes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En uno de nuestros art\u00edculos del blog, hemos hablado sobre las notables <a href=\"https:\/\/blog.bancomail.com\/es\/por-que-el-marketing-profesional-por-correo-electronico-en-frio-no-es-spam\/\">diferencias entre el correo no deseado (spam) y el correo electr\u00f3nico de prospecci\u00f3n (cold emailing<\/a>), abordando algunas interpretaciones err\u00f3neas del contacto en fr\u00edo. El cold emailing es una estrategia seria y profesional que, especialmente en el \u00e1mbito B2B, permite expandir nuestra red de relaciones.<\/p>\n\n\n\n<p>Una de las caracter\u00edsticas a las que debemos prestar especial atenci\u00f3n es el &#8220;targeting&#8221;, es decir, la capacidad de perfilar correctamente al p\u00fablico de nuestra campa\u00f1a. Pero, \u00bfqu\u00e9 hace que el &#8220;targeting&#8221; sea tan importante y por qu\u00e9 nunca es lo mismo?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"la-cantidad-es-lo-mas-importante-el-arte-de-seleccionar-de-forma-precisa-el-publico-objetivo-en-la-base-de-datos\"><span class=\"ez-toc-section\" id=\"%C2%BFLa_cantidad_es_lo_mas_importante_%E2%80%93_El_arte_de_seleccionar_de_forma_precisa_el_publico_objetivo_en_la_base_de_datos\"><\/span>\u00bfLa cantidad es lo m\u00e1s importante? &#8211; El arte de seleccionar de forma precisa el p\u00fablico objetivo en la base de datos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Alcanzar la mayor cantidad posible de empresas a trav\u00e9s del email marketing sin duda es ventajoso para adquirir nuevos clientes. Sin embargo, el n\u00famero de nuevos clientes no aumentar\u00e1 proporcionalmente al n\u00famero de correos electr\u00f3nicos enviados si la selecci\u00f3n no es precisa y enfocada.<\/p>\n\n\n\n<p>En el contexto del <a href=\"https:\/\/blog.bancomail.com\/es\/emailing-en-frio-la-imprescindible-herramienta-de-prospeccion-b2b\/\">marketing profesional mediante el correo electr\u00f3nico en fr\u00edo<\/a>, surge una de las principales diferencias con el spam: el enfoque en el targeting. Mientras que el spam se caracteriza por el env\u00edo indiscriminado de cientos de miles de correos electr\u00f3nicos a destinatarios aleatorios y no relacionados con la oferta, el verdadero marketing mediante correo electr\u00f3nico en fr\u00edo opera de manera completamente diferente. En esta estrategia, la cantidad de correos electr\u00f3nicos se limita cuidadosamente a un n\u00famero seleccionado de destinatarios, el llamado &#8220;target&#8221;.<\/p>\n\n\n\n<p>La selecci\u00f3n precisa es un aspecto crucial. Los correos electr\u00f3nicos solo se env\u00edan a aquellas empresas que son verdaderamente compatibles con el producto o servicio ofrecido. Por ejemplo, no tendr\u00eda sentido enviar un correo electr\u00f3nico promocional de accesorios para pasteler\u00eda a un taller de reparaci\u00f3n de autom\u00f3viles.<\/p>\n\n\n\n<p>Adem\u00e1s de diferenciarse por el targeting preciso, el marketing mediante correo electr\u00f3nico en fr\u00edo tambi\u00e9n se destaca por su cumplimiento con las normas legales. Seg\u00fan el <a href=\"https:\/\/www.bancomail.com\/es\/bases-de-datos\/conformidad-rgpd\">Considerando 47 del GDPR (Reglamento General de Protecci\u00f3n de Datos)<\/a>, se requiere un inter\u00e9s leg\u00edtimo en el producto o servicio para poder enviar correos electr\u00f3nicos a una empresa espec\u00edfica. En consecuencia, el contenido de los correos electr\u00f3nicos debe estar en l\u00ednea con la industria relevante de la empresa destinataria.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"perfilando-correctamente-el-publico-objetivo-para-el-email-marketing-pero-como\"><span class=\"ez-toc-section\" id=\"Perfilando_correctamente_el_publico_objetivo_para_el_Email_Marketing_%E2%80%93_%C2%BFpero_como\"><\/span>Perfilando correctamente el p\u00fablico objetivo para el Email Marketing &#8211; \u00bfpero c\u00f3mo?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El targeting en una campa\u00f1a de email es, por lo tanto, el factor decisivo. Pero, \u00bfc\u00f3mo funciona?<\/p>\n\n\n\n<p>La base para un perfilado exitoso comienza con una amplia base de datos de la cual extraer, ya que solo de esta manera se pueden garantizar los datos suficientes para una campa\u00f1a de email efectiva.<\/p>\n\n\n\n<p>El &#8220;targeting&#8221; se basa en la buyer persona que encarna las caracter\u00edsticas precisas que el destinatario del correo electr\u00f3nico deber\u00eda o debe tener. Estas caracter\u00edsticas se utilizan luego para filtrar minuciosamente la base de datos de direcciones.<\/p>\n\n\n\n<p>Es importante prestar atenci\u00f3n a la correcta categorizaci\u00f3n de la base de datos y a las opciones de selecci\u00f3n ofrecidas por el proveedor de la base de datos. Cuanto m\u00e1s se profundice en esta fase, m\u00e1s se influir\u00e1 en el \u00e9xito o el fracaso de la campa\u00f1a y, por lo tanto, en el retorno de la inversi\u00f3n (ROI) de tu campa\u00f1a por correo electr\u00f3nico.<\/p>\n\n\n\n<p>Como ejemplo, considera la clasificaci\u00f3n de <a href=\"https:\/\/www.bancomail.com\/es\">Bancomail<\/a>: m\u00e1s de 11 millones de registros divididos en <a href=\"https:\/\/www.bancomail.com\/es\/bases-de-datos\">26 \u00e1reas, 292 macrocategor\u00edas y 1,879 microcategor\u00edas<\/a>.<\/p>\n\n\n\n<p>Adem\u00e1s, hay m\u00e1s de 350 especificaciones adicionales para determinar a\u00fan m\u00e1s precisamente tu p\u00fablico objetivo. \u00bfFiltrar solo hoteles de 4 y 5 estrellas en una determinada regi\u00f3n con piscina? No hay problema. \u00bfO llegar a restaurantes especializados en cocina vegana para promocionar un producto espec\u00edfico?<\/p>\n\n\n\n<p>Este nivel de precisi\u00f3n en el targeting te permite maximizar la efectividad de tu campa\u00f1a de email marketing, llegando exactamente al p\u00fablico que deseas involucrar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusiones-sobre-el-targeting-en-el-email-marketing\"><span class=\"ez-toc-section\" id=\"Conclusiones_sobre_el_targeting_en_el_email_marketing\"><\/span>Conclusiones sobre el targeting en el email marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El marketing mediante correo electr\u00f3nico en fr\u00edo puede y tendr\u00e1 \u00e9xito en la generaci\u00f3n de nuevos clientes solo si trabajas con el p\u00fablico objetivo adecuado. Invierte recursos suficientes en la determinaci\u00f3n y selecci\u00f3n de tus datos de contacto, ya que esto influir\u00e1 significativamente en el resultado de tu campa\u00f1a de marketing directo.<\/p>\n\n\n\n<p>Te recomendamos que siempre adquieras listas de contactos de correo electr\u00f3nico de un proveedor experimentado y confiable, que ofrezca listas de correo espec\u00edficas, garantizadas y enfocadas a tus necesidades. Cualquiera que sea tu elecci\u00f3n, estos consejos te ser\u00e1n \u00fatiles. \u00a1Feliz marketing!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Solo el p\u00fablico objetivo correcto genera nuevos clientes En uno de nuestros art\u00edculos del blog, hemos hablado sobre las notables diferencias entre el correo no deseado (spam) y el correo electr\u00f3nico de prospecci\u00f3n (cold emailing), abordando algunas interpretaciones err\u00f3neas del contacto en fr\u00edo. El cold emailing es una estrategia seria y profesional que, especialmente en&#8230;<\/p>\n","protected":false},"author":4,"featured_media":5690,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1158],"tags":[6641,5598,6644,6639,4722,6638],"post_template":[],"top_category":[],"class_list":["post-5695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-segmentacion-perfiles-email-marketing","tag-cumplimiento-rgpd","tag-email-marketing-en-frio","tag-generacion-de-clientes-potenciales","tag-publicidad-b2b","tag-segmentacion","tag-segmentacion-de-base-de-datos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfCantidad por encima de todo? - Targeting correcto para el email marketing - \u00bfpero c\u00f3mo? - Bancomail Blog<\/title>\n<meta name=\"description\" content=\"El marketing a trav\u00e9s de cold-email para adquirir nuevos clientes debe basarse en listas de direcciones de correo electr\u00f3nico segmentadas para tener \u00e9xito.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bancomail.com\/blog\/es\/cantidad-por-encima-de-todo-targeting-correcto-para-el-email-marketing-pero-como\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfCantidad por encima de todo? 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