{"id":6373,"date":"2023-09-11T15:04:05","date_gmt":"2023-09-11T13:04:05","guid":{"rendered":"https:\/\/blog.bancomail.com\/?p=6373"},"modified":"2025-06-19T10:07:17","modified_gmt":"2025-06-19T10:07:17","slug":"permission-marketing-and-email-the-new-way-to-seduce","status":"publish","type":"post","link":"https:\/\/www.bancomail.com\/blog\/en\/permission-marketing-and-email-the-new-way-to-seduce\/","title":{"rendered":"Permission Marketing and Email – The New Way to Seduce"},"content":{"rendered":"\n

“Marketing” as a term has been around for several hundred years, and initially described the trade of goods and services. The actual term was derived from the Latin “mercatus”, which was used for a marketplace or merchant. In this sense, of course, “marketing” has existed for a very long time and only later the meaning changed. <\/p>\n\n\n\n

The meaning, which we know and use as a given nowadays, ultimately describes measures to promote the sale of services and products. This started with simple measures, such as signs, to attract customers and culminates in the 21st century in a holistic and profound approach to sales promotion. <\/p>\n\n\n\n

Permission marketing is only one type of marketing, which, however, is historically relatively young, and yet this form of marketing is becoming more and more important. <\/p>\n\n\n\n

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