{"id":6762,"date":"2024-01-22T17:24:11","date_gmt":"2024-01-22T15:24:11","guid":{"rendered":"https:\/\/blog.bancomail.com\/?p=6762"},"modified":"2025-06-16T13:22:54","modified_gmt":"2025-06-16T13:22:54","slug":"la-geonormalisation-une-garantie-de-coherence-des-adresses-postales-des-bases-de-donnees","status":"publish","type":"post","link":"https:\/\/www.bancomail.com\/blog\/fr\/la-geonormalisation-une-garantie-de-coherence-des-adresses-postales-des-bases-de-donnees\/","title":{"rendered":"La g\u00e9onormalisation : une garantie de coh\u00e9rence des adresses postales des bases de donn\u00e9es"},"content":{"rendered":"\n<p>La qu\u00eate d&#8217;efficacit\u00e9 caract\u00e9rise notre soci\u00e9t\u00e9 et notre esprit du temps. Cela concerne presque tous les domaines de la vie et en particulier ceux du monde professionnel. Le marketing n&#8217;y \u00e9chappe pas et nous nous effor\u00e7ons donc, l\u00e0 aussi, de trouver des solutions judicieuses ayant le plus d&#8217;effets positifs possibles.<\/p>\n\n\n\n<p>Le &#8220;ciblage&#8221; joue un r\u00f4le important \u00e0 cet \u00e9gard et ne concerne pas seulement la s\u00e9lection du secteur d&#8217;activit\u00e9 vis\u00e9, mais \u00e9galement la r\u00e9gion ou la ville. Un mauvais ciblage entra\u00eene une perte de donn\u00e9es et une baisse des r\u00e9sultats.<\/p>\n\n\n\n<p>Les adresses servent de base fondamentale au marketing afin d&#8217;atteindre de nouveaux clients ou de potentiels partenaires commerciaux, ce serait donc un d\u00e9sastre si les adresses n&#8217;\u00e9taient pas correctes, car cela aurait des cons\u00e9quences n\u00e9gatives consid\u00e9rables.<\/p>\n\n\n\n<p>Les informations incorrectes et incompl\u00e8tes dans les bases de donn\u00e9es d&#8217;adresses sont un mal connu, mais il existe un rem\u00e8de professionnel &#8230; &#8221; La g\u00e9onormalisation &#8220;.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/la-geonormalisation-une-garantie-de-coherence-des-adresses-postales-des-bases-de-donnees\/#Quest-ce_que_la_geonormalisation\" >Qu&#8217;est-ce que la g\u00e9onormalisation ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/la-geonormalisation-une-garantie-de-coherence-des-adresses-postales-des-bases-de-donnees\/#Le_processus_de_geonormalisation_de_Bancomail\" >Le processus de g\u00e9onormalisation de Bancomail<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/la-geonormalisation-une-garantie-de-coherence-des-adresses-postales-des-bases-de-donnees\/#Geonormalisation_et_%E2%80%A6_tableaux\" >G\u00e9onormalisation et &#8230; tableaux !?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/la-geonormalisation-une-garantie-de-coherence-des-adresses-postales-des-bases-de-donnees\/#Quelles_sont_les_donnees_impliquees_dans_la_geonormalisation\" >Quelles sont les donn\u00e9es impliqu\u00e9es dans la g\u00e9onormalisation ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/la-geonormalisation-une-garantie-de-coherence-des-adresses-postales-des-bases-de-donnees\/#Liens_entre_les_tableaux\" >Liens entre les tableaux<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/la-geonormalisation-une-garantie-de-coherence-des-adresses-postales-des-bases-de-donnees\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"qu-est-ce-que-la-geonormalisation\"><span class=\"ez-toc-section\" id=\"Quest-ce_que_la_geonormalisation\"><\/span>Qu&#8217;est-ce que la g\u00e9onormalisation ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Une base de donn\u00e9es se nourrit des informations compl\u00e8tes et actualis\u00e9es qu&#8217;elle contient. Seules des donn\u00e9es v\u00e9rifi\u00e9es et donc de haute qualit\u00e9 peuvent remplir leur fonction, quelle que soit l&#8217;application.<\/p>\n\n\n\n<p>Les bases de donn\u00e9es d&#8217;adresses en sont un excellent exemple, et pas seulement pour l&#8217;email marketing.<\/p>\n\n\n\n<p>La normalisation des bases de donn\u00e9es est un concept fondamental en soi, mais l&#8217;ajout d&#8217;\u00e9l\u00e9ments g\u00e9ographiques permet de cr\u00e9er des synergies utiles en reliant l&#8217;information \u00e0 un lieu. Ainsi, si les donn\u00e9es sont compl\u00e8tes et exactes, les possibilit\u00e9s d&#8217;utilisation augmentent de mani\u00e8re significative.<\/p>\n\n\n\n<p>C&#8217;est l\u00e0 qu&#8217;intervient la g\u00e9onormalisation, un processus consistant \u00e0 identifier et \u00e0 normaliser les donn\u00e9es g\u00e9ographiques afin de les rendre facilement utilisables et coh\u00e9rentes au sein d&#8217;une base de donn\u00e9es ou d&#8217;une application. Dans le cas des bases de donn\u00e9es marketing de Bancomail, ce processus est essentiel puisqu&#8217;il permet de garantir que les informations relatives \u00e0 la localisation g\u00e9ographique sont standardis\u00e9es, parfaitement exactes et faciles \u00e0 traiter.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"le-processus-de-geonormalisation-de-bancomail\"><span class=\"ez-toc-section\" id=\"Le_processus_de_geonormalisation_de_Bancomail\"><\/span>Le processus de g\u00e9onormalisation de Bancomail<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En 2002, nous avons d\u00e9cid\u00e9 de d\u00e9velopper notre propre processus de g\u00e9onormalisation, car les solutions de g\u00e9onormalisation disponibles sur le march\u00e9 n&#8217;\u00e9taient pas disponibles ou ne convenaient pas aux besoins sp\u00e9cifiques de nos bases de donn\u00e9es marketing.<\/p>\n\n\n\n<p>Cette m\u00e9thode a \u00e9t\u00e9 con\u00e7ue pour r\u00e9pondre aux d\u00e9fis uniques pos\u00e9s par le traitement de quantit\u00e9s importantes de donn\u00e9es d&#8217;adresses et pour garantir les niveaux les plus \u00e9lev\u00e9s de pr\u00e9cision et de coh\u00e9rence.<\/p>\n\n\n\n<p>Au fil des ann\u00e9es, nous avons continuellement affin\u00e9 et mis \u00e0 jour notre proc\u00e9d\u00e9, en nous appuyant sur l&#8217;expertise de notre \u00e9quipe interne et en collaborant avec des experts du milieu. Cette approche collaborative nous a permis de rester \u00e0 la pointe de la technologie de g\u00e9onormalisation et de fournir \u00e0 nos clients la meilleure exp\u00e9rience possible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"geonormalisation-et-tableaux\"><span class=\"ez-toc-section\" id=\"Geonormalisation_et_%E2%80%A6_tableaux\"><\/span>G\u00e9onormalisation et &#8230; tableaux !?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nous parlons ici de bases de donn\u00e9es, et ces bases de donn\u00e9es sont constitu\u00e9es de nombreux tableaux qui contiennent en fin de compte des donn\u00e9es. Un tableau rassemble toutes les donn\u00e9es associ\u00e9es, comme par exemple les noms, les adresses e-mail , les num\u00e9ros de t\u00e9l\u00e9phone, etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"quelles-sont-les-donnees-impliquees-dans-la-geonormalisation\"><span class=\"ez-toc-section\" id=\"Quelles_sont_les_donnees_impliquees_dans_la_geonormalisation\"><\/span>Quelles sont les donn\u00e9es impliqu\u00e9es dans la g\u00e9onormalisation ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\"><li>Code des pays selon l&#8217;ISO 3166 Dans ce tableau figure une liste de codes \u00e0 deux lettres qui identifient tous les pays du monde selon la norme ISO 3166. Chaque pays se voit attribuer un code unique qui simplifie l&#8217;identification et la g\u00e9olocalisation des donn\u00e9es relatives \u00e0 un pays sp\u00e9cifique.<\/li><li>Administration de premier niveau (r\u00e9gions) Les informations contenues dans ce tableau concernent les r\u00e9gions ou le premier niveau d&#8217;administration d&#8217;un pays. Elles sont souvent utilis\u00e9es comme principales divisions administratives et sont essentielles pour l&#8217;organisation des donn\u00e9es au niveau g\u00e9ographique.<\/li><li>Administration de deuxi\u00e8me niveau (d\u00e9partements) Dans certains pays, les r\u00e9gions sont subdivis\u00e9es en plusieurs d\u00e9partements ou unit\u00e9s administratives de second niveau. Ce tableau fournit des d\u00e9tails sur ces sous-divisions et permet d&#8217;identifier des lieux plus pr\u00e9cis au sein d&#8217;une r\u00e9gion.<\/li><li>Localit\u00e9 L&#8217;objectif de ce tableau est de fournir des informations sur des localit\u00e9s sp\u00e9cifiques, telles que des villes, des villages ou d&#8217;autres lieux d&#8217;habitation. C&#8217;est le tableau le plus d\u00e9taill\u00e9 car il fournit des donn\u00e9es sp\u00e9cifiques sur des lieux g\u00e9ographiques appartenant \u00e0 des d\u00e9partements et\/ou r\u00e9gions.<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"liens-entre-les-tableaux\"><span class=\"ez-toc-section\" id=\"Liens_entre_les_tableaux\"><\/span>Liens entre les tableaux<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Les tableaux g\u00e9ographiques de Bancomail sont li\u00e9s entre eux par des cl\u00e9s primaires et \u00e9trang\u00e8res. Par exemple, le tableau localit\u00e9s peut \u00eatre li\u00e9 au tableau d\u00e9partements \u00e0 l&#8217;aide du code d\u00e9partemental comme cl\u00e9 \u00e9trang\u00e8re. Ces relations permettent de relier les informations g\u00e9ographiques entre les diff\u00e9rentes tables et de d\u00e9terminer des donn\u00e9es d\u00e9taill\u00e9es sur la localisation d&#8217;une entreprise ou d&#8217;une personne au sein d&#8217;une r\u00e9gion ou d&#8217;un d\u00e9partement sp\u00e9cifique.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1004\" height=\"972\" src=\"https:\/\/blog.bancomail.com\/wp-content\/uploads\/2024\/01\/GEO-NORMALISAZZIONE-2.png\" alt=\"Bancomail Email Databases\" class=\"wp-image-6763\" srcset=\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2024\/01\/GEO-NORMALISAZZIONE-2.png 1004w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2024\/01\/GEO-NORMALISAZZIONE-2-300x290.png 300w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2024\/01\/GEO-NORMALISAZZIONE-2-768x744.png 768w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2024\/01\/GEO-NORMALISAZZIONE-2-310x300.png 310w\" sizes=\"(max-width: 1004px) 100vw, 1004px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En r\u00e9sum\u00e9, la g\u00e9onormalisation chez Bancomail est un processus cl\u00e9 permettant de garantir la coh\u00e9rence et l&#8217;exactitude des donn\u00e9es g\u00e9ographiques. Les quatre tableaux principaux et les relations entre eux permettent d&#8217;organiser et de g\u00e9rer efficacement les informations relatives \u00e0 la localisation g\u00e9ographique, ce qui simplifie l&#8217;acc\u00e8s aux donn\u00e9es et l&#8217;analyse de nos fichiers \u00e0 des fins commerciales en vue d&#8217;obtenir des r\u00e9sultats fructueux.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La qu\u00eate d&#8217;efficacit\u00e9 caract\u00e9rise notre soci\u00e9t\u00e9 et notre esprit du temps. Cela concerne presque tous les domaines de la vie et en particulier ceux du monde professionnel. Le marketing n&#8217;y \u00e9chappe pas et nous nous effor\u00e7ons donc, l\u00e0 aussi, de trouver des solutions judicieuses ayant le plus d&#8217;effets positifs possibles. Le &#8220;ciblage&#8221; joue un r\u00f4le&#8230;<\/p>\n","protected":false},"author":4,"featured_media":6764,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1253],"tags":[5909,5912,5908,4767,5906],"post_template":[],"top_category":[],"class_list":["post-6762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-delivrabilite-des-e-mails","tag-ciblage-marketing","tag-gestion-de-bases-de-donnees","tag-precision-des-bases-dadresses","tag-qualite-des-donnees","tag-standardisation-des-donnees-geographiques"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La g\u00e9onormalisation : une garantie de coh\u00e9rence des adresses postales des bases de donn\u00e9es - Bancomail Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/la-geonormalisation-une-garantie-de-coherence-des-adresses-postales-des-bases-de-donnees\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La g\u00e9onormalisation : une garantie de coh\u00e9rence des adresses postales des bases de donn\u00e9es - Bancomail Blog\" \/>\n<meta property=\"og:description\" content=\"La qu\u00eate d&#8217;efficacit\u00e9 caract\u00e9rise notre soci\u00e9t\u00e9 et notre esprit du temps. 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