{"id":7108,"date":"2024-04-29T15:35:49","date_gmt":"2024-04-29T13:35:49","guid":{"rendered":"https:\/\/blog.bancomail.com\/?p=7108"},"modified":"2025-06-20T09:15:47","modified_gmt":"2025-06-20T09:15:47","slug":"conception-demails-pour-les-appareils-mobiles","status":"publish","type":"post","link":"https:\/\/www.bancomail.com\/blog\/fr\/conception-demails-pour-les-appareils-mobiles\/","title":{"rendered":"Conception d\u2019emails pour les appareils mobiles"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"500\" src=\"https:\/\/blog.bancomail.com\/wp-content\/uploads\/2024\/04\/mobile-cover-3.jpg\" alt=\"\" class=\"wp-image-7117\" srcset=\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2024\/04\/mobile-cover-3.jpg 900w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2024\/04\/mobile-cover-3-300x167.jpg 300w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2024\/04\/mobile-cover-3-768x427.jpg 768w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2024\/04\/mobile-cover-3-540x300.jpg 540w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p>L&#8217;omnipr\u00e9sence des appareils mobiles dans notre vie quotidienne rend indispensable l&#8217;adoption d&#8217;une approche strat\u00e9gique de la campagne d&#8217;e-mailing. La plupart du temps, les utilisateurs consultent leurs e-mails sur leurs smartphones ou tablettes. Les entreprises doivent donc adapter leurs messages \u00e0 tous types d&#8217;appareils. Cet article pr\u00e9sente l&#8217;importance d&#8217;une optimisation pour les appareils mobiles, les strat\u00e9gies cl\u00e9s pour adapter <a href=\"https:\/\/www.bancomail.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">les campagnes d&#8217;e-mailing<\/a> aux utilisateurs mobiles et les meilleures m\u00e9thodes pour offrir une exp\u00e9rience exceptionnelle aux utilisateurs mobiles.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/conception-demails-pour-les-appareils-mobiles\/#Limportance_dune_optimisation_des_appareils_mobiles_en_email_marketing\" >L&#8217;importance d&#8217;une optimisation des appareils mobiles en email marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/conception-demails-pour-les-appareils-mobiles\/#Quelques_strategies_pour_des_emails_adaptes_aux_telephones_portables\" >Quelques strat\u00e9gies pour des emails adapt\u00e9s aux t\u00e9l\u00e9phones portables<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/conception-demails-pour-les-appareils-mobiles\/#Conception_reactive\" >Conception r\u00e9active<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/conception-demails-pour-les-appareils-mobiles\/#Contenu_simplifie\" >Contenu simplifi\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/conception-demails-pour-les-appareils-mobiles\/#Mise_en_page_en_une_seule_colonne\" >Mise en page en une seule colonne<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/conception-demails-pour-les-appareils-mobiles\/#Adaptation_du_format_et_de_la_taille_des_caracteres\" >Adaptation du format et de la taille des caract\u00e8res<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/conception-demails-pour-les-appareils-mobiles\/#Bouton_dappel_a_laction_bien_visible\" >Bouton d&#8217;appel \u00e0 l&#8217;action bien visible<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/conception-demails-pour-les-appareils-mobiles\/#Optimisation_des_images\" >Optimisation des images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/conception-demails-pour-les-appareils-mobiles\/#Utilisation_de_la_fonction_%E2%80%9Cdark_mode%E2%80%9D\" >Utilisation de la fonction &#8220;dark mode\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/conception-demails-pour-les-appareils-mobiles\/#Lignes_dobjet_pertinentes\" >Lignes d&#8217;objet pertinentes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/conception-demails-pour-les-appareils-mobiles\/#Texte_dapercu_equilibre\" >Texte d&#8217;aper\u00e7u \u00e9quilibr\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/conception-demails-pour-les-appareils-mobiles\/#Test_sur_differents_appareils\" >Test sur diff\u00e9rents appareils<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/conception-demails-pour-les-appareils-mobiles\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"l-importance-d-une-optimisation-des-appareils-mobiles-en-email-marketing\"><span class=\"ez-toc-section\" id=\"Limportance_dune_optimisation_des_appareils_mobiles_en_email_marketing\"><\/span>L&#8217;importance d&#8217;une optimisation des appareils mobiles en email marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Au cours des derni\u00e8res ann\u00e9es, les smartphones ont vu leur utilisation s&#8217;accro\u00eetre, changeant ainsi la fa\u00e7on dont les e-mails sont consult\u00e9s : plus de la moiti\u00e9 d&#8217;entre eux sont ouverts sur des petits \u00e9crans. Cette \u00e9volution souligne l&#8217;importance pour les entreprises d&#8217;adapter leurs strat\u00e9gies d&#8217;email marketing \u00e0 cette utilisation.<\/p>\n\n\n\n<p>Un e-mail qui n&#8217;a pas \u00e9t\u00e9 con\u00e7u pour les appareils mobiles peut appara\u00eetre d\u00e9form\u00e9, difficilement lisible ou encore pr\u00e9senter des probl\u00e8mes de chargement. Ces lacunes risquent de nuire \u00e0 l&#8217;exp\u00e9rience de l&#8217;utilisateur, de faire baisser les taux d&#8217;engagement et de conversion et, par cons\u00e9quent, de faire perdre des clients potentiels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"quelques-strategies-pour-des-emails-adaptes-aux-telephones-portables\"><span class=\"ez-toc-section\" id=\"Quelques_strategies_pour_des_emails_adaptes_aux_telephones_portables\"><\/span>Quelques strat\u00e9gies pour des emails adapt\u00e9s aux t\u00e9l\u00e9phones portables<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"conception-reactive\"><span class=\"ez-toc-section\" id=\"Conception_reactive\"><\/span>Conception r\u00e9active<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Le responsive design permet d&#8217;adapter automatiquement la mise en page et le formatage des e-mails en fonction de la taille de l&#8217;\u00e9cran de l&#8217;appareil. Cela assure un aspect visuel plaisant et une lecture agr\u00e9able des e-mails sur divers dispositifs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"900\" height=\"500\" src=\"https:\/\/blog.bancomail.com\/wp-content\/uploads\/2024\/04\/01-responsive-4.jpg\" alt=\"\" class=\"wp-image-7118\" srcset=\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2024\/04\/01-responsive-4.jpg 900w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2024\/04\/01-responsive-4-300x167.jpg 300w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2024\/04\/01-responsive-4-768x427.jpg 768w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2024\/04\/01-responsive-4-540x300.jpg 540w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"contenu-simplifie\"><span class=\"ez-toc-section\" id=\"Contenu_simplifie\"><\/span>Contenu simplifi\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Les \u00e9crans des portables \u00e9tant plus petits, le contenu doit \u00eatre simplifi\u00e9 et mis en valeur. Pour retenir l&#8217;attention des lecteurs, utilisez des titres clairs, des objets d&#8217;e-mail courts et limitez l&#8217;utilisation d&#8217;images trop grandes ou de textes trop longs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"727\" height=\"1024\" src=\"https:\/\/blog.bancomail.com\/wp-content\/uploads\/2024\/04\/moodelier-3-727x1024.jpg\" alt=\"\" class=\"wp-image-7119\" srcset=\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2024\/04\/moodelier-3-727x1024.jpg 727w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2024\/04\/moodelier-3-213x300.jpg 213w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2024\/04\/moodelier-3-768x1082.jpg 768w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2024\/04\/moodelier-3-1090x1536.jpg 1090w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2024\/04\/moodelier-3-1453x2048.jpg 1453w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2024\/04\/moodelier-3.jpg 1650w\" sizes=\"(max-width: 727px) 100vw, 727px\" \/><figcaption>iPhone 12 Pro Mockups by Asylab<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mise-en-page-en-une-seule-colonne\"><span class=\"ez-toc-section\" id=\"Mise_en_page_en_une_seule_colonne\"><\/span>Mise en page en une seule colonne<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La lecture sur les \u00e9crans mobiles est plus fluide si l&#8217;on opte pour une mise en page en une seule colonne. Les dispositions complexes ou les colonnes multiples surchargent les pages ou imposent un d\u00e9filement excessif sur les \u00e9crans mobiles.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"500\" src=\"https:\/\/blog.bancomail.com\/wp-content\/uploads\/2024\/04\/02-onecolumn-3.jpg\" alt=\"\" class=\"wp-image-7120\" srcset=\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2024\/04\/02-onecolumn-3.jpg 900w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2024\/04\/02-onecolumn-3-300x167.jpg 300w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2024\/04\/02-onecolumn-3-768x427.jpg 768w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2024\/04\/02-onecolumn-3-540x300.jpg 540w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"adaptation-du-format-et-de-la-taille-des-caracteres\"><span class=\"ez-toc-section\" id=\"Adaptation_du_format_et_de_la_taille_des_caracteres\"><\/span>Adaptation du format et de la taille des caract\u00e8res<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pour une meilleure visibilit\u00e9, veillez \u00e0 ce que la taille des caract\u00e8res soit au minimum de 14 pixel et assurez-vous que les polices de caract\u00e8res sont faciles \u00e0 lire sur les petits \u00e9crans. Utilisez avec parcimonie les caract\u00e8res gras ou italiques pour mettre l&#8217;accent sur les textes importants sans pour autant submerger le lecteur.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"500\" src=\"https:\/\/blog.bancomail.com\/wp-content\/uploads\/2024\/04\/typography-3.jpg\" alt=\"\" class=\"wp-image-7121\" srcset=\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2024\/04\/typography-3.jpg 900w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2024\/04\/typography-3-300x167.jpg 300w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2024\/04\/typography-3-768x427.jpg 768w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2024\/04\/typography-3-540x300.jpg 540w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"bouton-d-appel-a-l-action-bien-visible\"><span class=\"ez-toc-section\" id=\"Bouton_dappel_a_laction_bien_visible\"><\/span>Bouton d&#8217;appel \u00e0 l&#8217;action bien visible<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Les boutons d&#8217;appel \u00e0 l&#8217;action doivent \u00eatre bien visibles et faciles \u00e0 cliquer sur les appareils mobiles. Des boutons de plus grande taille permettent une interaction tactile et encouragent l&#8217;engagement de l&#8217;utilisateur.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"412\" src=\"https:\/\/blog.bancomail.com\/wp-content\/uploads\/2024\/04\/61405b1708c6687cc2b8973c_5fec9d369c74e64883612049_img2-3-1024x412.png\" alt=\"\" class=\"wp-image-7122\" srcset=\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2024\/04\/61405b1708c6687cc2b8973c_5fec9d369c74e64883612049_img2-3-1024x412.png 1024w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2024\/04\/61405b1708c6687cc2b8973c_5fec9d369c74e64883612049_img2-3-300x121.png 300w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2024\/04\/61405b1708c6687cc2b8973c_5fec9d369c74e64883612049_img2-3-768x309.png 768w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2024\/04\/61405b1708c6687cc2b8973c_5fec9d369c74e64883612049_img2-3-1536x618.png 1536w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2024\/04\/61405b1708c6687cc2b8973c_5fec9d369c74e64883612049_img2-3-745x300.png 745w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2024\/04\/61405b1708c6687cc2b8973c_5fec9d369c74e64883612049_img2-3.png 1940w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"optimisation-des-images\"><span class=\"ez-toc-section\" id=\"Optimisation_des_images\"><\/span>Optimisation des images<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>R\u00e9duisez la taille des fichiers en compressant les images tout en pr\u00e9servant la qualit\u00e9, car les images volumineuses risquent de prolonger le temps de chargement des e-mails. Par ailleurs, vous pouvez utiliser un texte alt pour les images afin de pr\u00e9server les informations contenues dans le message si les images ne se chargent pas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"622\" src=\"https:\/\/blog.bancomail.com\/wp-content\/uploads\/2024\/04\/AltTag-3-1024x622.jpg\" alt=\"\" class=\"wp-image-7123\" srcset=\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2024\/04\/AltTag-3-1024x622.jpg 1024w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2024\/04\/AltTag-3-300x182.jpg 300w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2024\/04\/AltTag-3-768x466.jpg 768w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2024\/04\/AltTag-3-1536x933.jpg 1536w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2024\/04\/AltTag-3-494x300.jpg 494w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2024\/04\/AltTag-3.jpg 1648w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"utilisation-de-la-fonction-dark-mode\"><span class=\"ez-toc-section\" id=\"Utilisation_de_la_fonction_%E2%80%9Cdark_mode%E2%80%9D\"><\/span>Utilisation de la fonction &#8220;dark mode\u201d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Prenez en compte le mode sombre lors de la conception d&#8217;e-mails adapt\u00e9s aux appareils mobiles. Le mode sombre est de plus en plus appr\u00e9ci\u00e9 pour son confort visuel et ses avantages en termes d&#8217;\u00e9conomie de batterie. Quand vous concevrez vos e-mails, pensez \u00e0 les rendre compatibles avec les param\u00e8tres du mode sombre en utilisant des couleurs qui maintiennent une bonne lisibilit\u00e9 et en \u00e9vitant tout contraste trop prononc\u00e9 ou des \u00e9l\u00e9ments trop lumineux qui pourraient g\u00eaner la lecture. Testez vos e-mails en mode clair et en mode sombre pour garantir une exp\u00e9rience transparente quelle que soit la pr\u00e9f\u00e9rence, et ainsi am\u00e9liorer l&#8217;accessibilit\u00e9 et la satisfaction de l&#8217;utilisateur.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"441\" src=\"https:\/\/blog.bancomail.com\/wp-content\/uploads\/2024\/04\/Dark-Mode-3-1024x441.jpg\" alt=\"\" class=\"wp-image-7124\" srcset=\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2024\/04\/Dark-Mode-3-1024x441.jpg 1024w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2024\/04\/Dark-Mode-3-300x129.jpg 300w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2024\/04\/Dark-Mode-3-768x331.jpg 768w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2024\/04\/Dark-Mode-3-1536x662.jpg 1536w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2024\/04\/Dark-Mode-3-2048x882.jpg 2048w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2024\/04\/Dark-Mode-3-696x300.jpg 696w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"lignes-d-objet-pertinentes\"><span class=\"ez-toc-section\" id=\"Lignes_dobjet_pertinentes\"><\/span>Lignes d&#8217;objet pertinentes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>R\u00e9digez des lignes d&#8217;objet de 50 caract\u00e8res maximum pour attirer l&#8217;attention et garantir la visibilit\u00e9 sur les appareils mobiles.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"571\" src=\"https:\/\/blog.bancomail.com\/wp-content\/uploads\/2024\/04\/email_subject-3-1024x571.jpg\" alt=\"\" class=\"wp-image-7125\" srcset=\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2024\/04\/email_subject-3-1024x571.jpg 1024w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2024\/04\/email_subject-3-300x167.jpg 300w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2024\/04\/email_subject-3-768x428.jpg 768w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2024\/04\/email_subject-3-1536x857.jpg 1536w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2024\/04\/email_subject-3-2048x1143.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"texte-d-apercu-equilibre\"><span class=\"ez-toc-section\" id=\"Texte_dapercu_equilibre\"><\/span>Texte d&#8217;aper\u00e7u \u00e9quilibr\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>L&#8217;utilisation de l&#8217;e-mail sur t\u00e9l\u00e9phone portable \u00e9tant de plus en plus r\u00e9pandue, il est essentiel d&#8217;optimiser le texte de pr\u00e9visualisation de l&#8217;e-mail en cons\u00e9quence. Choisissez des phrases courtes qui attirent l&#8217;attention, assurez-vous qu&#8217;il s&#8217;affiche correctement sur les petits \u00e9crans et contr\u00f4lez son affichage sur divers dispositifs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"502\" src=\"https:\/\/blog.bancomail.com\/wp-content\/uploads\/2024\/04\/preheader-last-4.jpg\" alt=\"\" class=\"wp-image-7126\" srcset=\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2024\/04\/preheader-last-4.jpg 900w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2024\/04\/preheader-last-4-300x167.jpg 300w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2024\/04\/preheader-last-4-768x428.jpg 768w, https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2024\/04\/preheader-last-4-538x300.jpg 538w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"test-sur-differents-appareils\"><span class=\"ez-toc-section\" id=\"Test_sur_differents_appareils\"><\/span>Test sur diff\u00e9rents appareils<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Testez minutieusement les campagnes d&#8217;e-mailing sur diff\u00e9rents appareils mobiles et clients de messagerie afin d&#8217;identifier tout probl\u00e8me d&#8217;affichage ou de rendu. Cela permet d&#8217;effectuer les ajustements n\u00e9cessaires avant d&#8217;envoyer les courriels aux abonn\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dans le contexte actuel, il est imp\u00e9ratif d&#8217;optimiser les campagnes d&#8217;e-mail marketing sur les appareils portables. Les entreprises qui mettent en \u0153uvre une conception r\u00e9active, simplifient le contenu, utilisent des mises en page \u00e0 colonne unique, optimisent la taille et le formatage des polices et enfin appliquent les &#8220;best practices&#8221;, sont en mesure d&#8217;envoyer des e-mails adapt\u00e9s aux appareils mobiles et donc d&#8217;am\u00e9liorer l&#8217;exp\u00e9rience de l&#8217;utilisateur comme le taux d&#8217;engagement et le taux de conversion.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;omnipr\u00e9sence des appareils mobiles dans notre vie quotidienne rend indispensable l&#8217;adoption d&#8217;une approche strat\u00e9gique de la campagne d&#8217;e-mailing. La plupart du temps, les utilisateurs consultent leurs e-mails sur leurs smartphones ou tablettes. Les entreprises doivent donc adapter leurs messages \u00e0 tous types d&#8217;appareils. Cet article pr\u00e9sente l&#8217;importance d&#8217;une optimisation pour les appareils mobiles, les strat\u00e9gies&#8230;<\/p>\n","protected":false},"author":4,"featured_media":7079,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1336],"tags":[5219,7505,7507,5548,7470,5335],"post_template":[],"top_category":[],"class_list":["post-7108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-et-code-des-emails","tag-appel-a-laction-2","tag-design-reactif","tag-experience-utilisateur","tag-marketing-par-email","tag-mode-sombre","tag-optimisation-mobile"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Conception d\u2019emails pour les appareils mobiles - Bancomail Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/conception-demails-pour-les-appareils-mobiles\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conception d\u2019emails pour les appareils mobiles - Bancomail Blog\" \/>\n<meta property=\"og:description\" content=\"L&#8217;omnipr\u00e9sence des appareils mobiles dans notre vie quotidienne rend indispensable l&#8217;adoption d&#8217;une approche strat\u00e9gique de la campagne d&#8217;e-mailing. 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