{"id":7508,"date":"2025-02-06T11:53:17","date_gmt":"2025-02-06T09:53:17","guid":{"rendered":"https:\/\/blog.bancomail.com\/?p=7508"},"modified":"2025-06-16T12:23:20","modified_gmt":"2025-06-16T12:23:20","slug":"le-data-marketing-et-linfluence-de-lia-a-travers-g-rid","status":"publish","type":"post","link":"https:\/\/www.bancomail.com\/blog\/fr\/le-data-marketing-et-linfluence-de-lia-a-travers-g-rid\/","title":{"rendered":"Le Data Marketing et l&#8217;influence de l&#8217;IA \u00e0 travers G-RID"},"content":{"rendered":"\n<p>Ces derni\u00e8res ann\u00e9es, le data marketing est devenu un \u00e9l\u00e9ment indispensable des strat\u00e9gies d&#8217;email marketing performantes. Les entreprises s&#8217;appuient de plus en plus sur des processus d\u00e9cisionnels fond\u00e9s sur les donn\u00e9es pour s&#8217;adresser plus pr\u00e9cis\u00e9ment aux groupes cibles, optimiser les campagnes d&#8217;e-mailing et, en d\u00e9finitive, augmenter les taux de conversion. Les plateformes avanc\u00e9es telles que<strong><a href=\"https:\/\/equity.bancomail.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\"> G-RID<\/a> de <a href=\"https:\/\/www.bancomail.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bancomail<\/a><\/strong>, qui sont dot\u00e9es de l&#8217;intelligence artificielle (IA) pour permettre une approche client totalement nouvelle, plus efficace et surtout plus personnalis\u00e9e, sont au centre de l&#8217;attention.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/le-data-marketing-et-linfluence-de-lia-a-travers-g-rid\/#Limportance_actuelle_du_Data_Marketing\" >L&#8217;importance actuelle du Data Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/le-data-marketing-et-linfluence-de-lia-a-travers-g-rid\/#IA_%E2%80%A6_une_nouvelle_brise_pour_les_plates-formes_demail_marketing\" >IA &#8230; une nouvelle brise pour les plates-formes d&#8217;email marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/le-data-marketing-et-linfluence-de-lia-a-travers-g-rid\/#1_Segmentation_assistee\" >1. Segmentation assist\u00e9e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/le-data-marketing-et-linfluence-de-lia-a-travers-g-rid\/#2_Personnalisation_automatisee\" >2 Personnalisation automatis\u00e9e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/le-data-marketing-et-linfluence-de-lia-a-travers-g-rid\/#3_Optimisation_de_lheure_denvoi\" >3. Optimisation de l&#8217;heure d&#8217;envoi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/le-data-marketing-et-linfluence-de-lia-a-travers-g-rid\/#4_Analyse_predictive_du_comportement_de_lutilisateur\" >4. Analyse pr\u00e9dictive du comportement de l&#8217;utilisateur<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/le-data-marketing-et-linfluence-de-lia-a-travers-g-rid\/#Lavenir_du_marketing_des_donnees_avec_G-RID\" >L&#8217;avenir du marketing des donn\u00e9es avec G-RID<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/le-data-marketing-et-linfluence-de-lia-a-travers-g-rid\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Limportance_actuelle_du_Data_Marketing\"><\/span>L&#8217;importance actuelle du Data Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Le data marketing n&#8217;a plus besoin d&#8217;\u00eatre pr\u00e9sent\u00e9 aujourd&#8217;hui, car il est pratiquement devenu une n\u00e9cessit\u00e9 pour survivre sur le march\u00e9.<\/p>\n\n\n\n<p>La collecte et l&#8217;analyse des donn\u00e9es servent de base \u00e0 la prise de d\u00e9cisions marketing fond\u00e9es. On ne peut plus, en r\u00e8gle g\u00e9n\u00e9rale, s&#8217;emparer de la victoire en prenant des d\u00e9cisions \u00e0 l&#8217;aveuglette. Au contraire, les entreprises tirent profit de l&#8217;analyse des donn\u00e9es, notamment pour :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>La segmentation :<\/strong> les groupes cibles peuvent \u00eatre segment\u00e9s en fonction des caract\u00e9ristiques de l&#8217;entreprise.<\/li><li><strong>La personnalisation :<\/strong> en analysant les donn\u00e9es des clients, il est possible de cr\u00e9er un contenu personnalis\u00e9.<\/li><li><strong>L&#8217;analyse des performances :<\/strong> en analysant les campagnes, de meilleures d\u00e9cisions peuvent \u00eatre prises.<\/li><\/ul>\n\n\n\n<p>&#8220;Le vrai pouvoir, c&#8217;est la connaissance&#8221;, disait le philosophe anglais Sir Francis Bacon en 1597. C&#8217;est tout aussi vrai aujourd&#8217;hui dans le domaine de l&#8217;e-mail marketing actuel, et en particulier dans le cas de Bancomail, qui dispose d&#8217;une vaste base de donn\u00e9es dont les nombreux renseignements permettent une approche marketing personnalis\u00e9e et cibl\u00e9e.<\/p>\n\n\n\n<p>Mais comment utiliser toutes ces donn\u00e9es de mani\u00e8re optimale ? Cette question m\u00e9rite que l&#8217;on s&#8217;y attarde et que l&#8217;on s&#8217;interroge sur ce que l&#8217;avenir nous r\u00e9serve.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"IA_%E2%80%A6_une_nouvelle_brise_pour_les_plates-formes_demail_marketing\"><\/span>IA &#8230; une nouvelle brise pour les plates-formes d&#8217;email marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les d\u00e9veloppements pass\u00e9s ont d\u00e9j\u00e0 port\u00e9 leurs fruits et aujourd&#8217;hui, comme dans de nombreux domaines de notre vie quotidienne, une \u00e9volution presque in\u00e9luctable fait son entr\u00e9e dans l&#8217;email marketing. Il s&#8217;agit bien s\u00fbr de l&#8217;IA, l&#8217;intelligence artificielle.<\/p>\n\n\n\n<p>Les plateformes d&#8217;envoi d&#8217;e-mails de nouvelle g\u00e9n\u00e9ration, telles que <strong>G-RID de Bancomail<\/strong>, s&#8217;appuient sur les technologies de l&#8217;IA, avec des avantages remarquables pour un large \u00e9ventail d&#8217;applications.<\/p>\n\n\n\n<p>L&#8217;IA peut analyser une \u00e9norme quantit\u00e9 de donn\u00e9es en peu de temps. Il peut s&#8217;agir de donn\u00e9es firmographiques g\u00e9n\u00e9rales, de donn\u00e9es comportementales, de donn\u00e9es d&#8217;achat et de contrat, de donn\u00e9es de CRM et de lead scoring, ou m\u00eame de pr\u00e9f\u00e9rences sp\u00e9cifiques. Cela comprend par exemple les d\u00e9lais d&#8217;exp\u00e9dition.<\/p>\n\n\n\n<p>Les \u00e9l\u00e9ments essentiels pour l&#8217;utilisation de l&#8217;IA :<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Segmentation_assistee\"><\/span>1. <strong>Segmentation assist\u00e9e<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Au lieu d&#8217;appliquer des m\u00e9thodes de segmentation statiques, l&#8217;IA analyse en permanence les donn\u00e9es relatives aux clients et adapte les segments de mani\u00e8re dynamique et avec une grande pr\u00e9cision. Cela permet une approche optimis\u00e9e des groupes cibles.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Personnalisation_automatisee\"><\/span><strong>2 Personnalisation automatis\u00e9e<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>L&#8217;IA g\u00e9n\u00e8re un contenu individuel sp\u00e9cifiquement adapt\u00e9 aux int\u00e9r\u00eats et au comportement ant\u00e9rieur du destinataire. Cela inclut<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>des lignes d&#8217;objet dynamiques<\/li><li>un contenu d&#8217;e-mail personnalis\u00e9 en fonction des objectifs de la campagne et du destinataire<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Optimisation_de_lheure_denvoi\"><\/span><strong>3. Optimisation de l&#8217;heure d&#8217;envoi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>L&#8217;apprentissage automatique permet d&#8217;optimiser les heures d&#8217;envoi pour chaque groupe cible en analysant les donn\u00e9es historiques et en identifiant les mod\u00e8les de comportement des destinataires.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Analyse_predictive_du_comportement_de_lutilisateur\"><\/span>4. Analyse pr\u00e9dictive du comportement de l&#8217;utilisateur<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sur la base des interactions pr\u00e9c\u00e9dentes, l&#8217;IA pr\u00e9dit le comportement des destinataires. Cela permet de d\u00e9velopper des campagnes cibl\u00e9es qui influencent les d\u00e9cisions probables d&#8217;achat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lavenir_du_marketing_des_donnees_avec_G-RID\"><\/span>L&#8217;avenir du marketing des donn\u00e9es avec G-RID<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>L&#8217;importance du data marketing va continuer \u00e0 cro\u00eetre et <strong>G-RID<\/strong> sera \u00e0 l&#8217;avenir un partenaire fiable pour la mise en \u0153uvre de strat\u00e9gies bas\u00e9es sur les donn\u00e9es.<\/p>\n\n\n\n<p>G-RID r\u00e9pondra aux exigences accrues.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Int\u00e9gration plus pouss\u00e9e de l&#8217;IA dans le G-RID<\/strong> : contenu g\u00e9n\u00e9r\u00e9 par l&#8217;IA modifi\u00e9 en temps r\u00e9el et adapt\u00e9 au sentiment respectif du client.<\/li><li><strong>Utilisation accrue de l&#8217;analyse pr\u00e9dictive<\/strong> : pr\u00e9diction du comportement du client et r\u00e9ponses automatis\u00e9es.<\/li><li><strong>Hyperpersonnalisation \u00e0 travers G-RID<\/strong> : le contenu n&#8217;est pas seulement bas\u00e9 sur les donn\u00e9es et les interactions pass\u00e9es, mais aussi sur des facteurs externes et en temps r\u00e9el.<\/li><li><strong>Renforcement des m\u00e9canismes de protection des donn\u00e9es<\/strong> : compte tenu des exigences toujours plus \u00e9lev\u00e9es en mati\u00e8re de protection des donn\u00e9es, <strong>G-RID<\/strong> se d\u00e9veloppera \u00e9galement dans ce domaine afin de pouvoir offrir aux utilisateurs et aux destinataires une protection optimale \u00e0 tout moment.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>L&#8217;avenir du Data Management n&#8217;a pas encore \u00e9t\u00e9 \u00e9crit, mais les d\u00e9veloppements actuels laissent entrevoir une \u00e9vidence. La combinaison du data marketing et des plateformes d&#8217;emailing bas\u00e9es sur l&#8217;IA telles que <strong><a href=\"https:\/\/equity.bancomail.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">G-RID<\/a><\/strong> permet aux entreprises d&#8217;organiser leurs campagnes de mani\u00e8re plus efficace et plus cibl\u00e9e. Il ne s&#8217;agit pas seulement d&#8217;obtenir des r\u00e9sultats l\u00e9g\u00e8rement meilleurs, mais rien de moins que de rester comp\u00e9titif \u00e0 long terme et de survivre sur le march\u00e9. N&#8217;attendez donc pas et d\u00e9couvrez d\u00e8s aujourd&#8217;hui les formidables possibilit\u00e9s qui s&#8217;offrent \u00e0 vous.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ces derni\u00e8res ann\u00e9es, le data marketing est devenu un \u00e9l\u00e9ment indispensable des strat\u00e9gies d&#8217;email marketing performantes. Les entreprises s&#8217;appuient de plus en plus sur des processus d\u00e9cisionnels fond\u00e9s sur les donn\u00e9es pour s&#8217;adresser plus pr\u00e9cis\u00e9ment aux groupes cibles, optimiser les campagnes d&#8217;e-mailing et, en d\u00e9finitive, augmenter les taux de conversion. Les plateformes avanc\u00e9es telles que&#8230;<\/p>\n","protected":false},"author":27,"featured_media":7518,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4646],"tags":[5128,5125,5123,5130,5132],"post_template":[],"top_category":[],"class_list":["post-7508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-marketing-fr","tag-analyse-predictive","tag-intelligence-artificielle","tag-marketing-des-donnees","tag-personnalisation-des-emails","tag-plateformes-demail-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le Data Marketing et l&#039;influence de l&#039;IA \u00e0 travers G-RID - Bancomail Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bancomail.com\/blog\/fr\/le-data-marketing-et-linfluence-de-lia-a-travers-g-rid\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le Data Marketing et l&#039;influence de l&#039;IA \u00e0 travers G-RID - Bancomail Blog\" \/>\n<meta property=\"og:description\" content=\"Ces derni\u00e8res ann\u00e9es, le data marketing est devenu un \u00e9l\u00e9ment indispensable des strat\u00e9gies d&#8217;email marketing performantes. Les entreprises s&#8217;appuient de plus en plus sur des processus d\u00e9cisionnels fond\u00e9s sur les donn\u00e9es pour s&#8217;adresser plus pr\u00e9cis\u00e9ment aux groupes cibles, optimiser les campagnes d&#8217;e-mailing et, en d\u00e9finitive, augmenter les taux de conversion. Les plateformes avanc\u00e9es telles que...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bancomail.com\/blog\/fr\/le-data-marketing-et-linfluence-de-lia-a-travers-g-rid\/\" \/>\n<meta property=\"og:site_name\" content=\"Bancomail Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-06T09:53:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-16T12:23:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/02\/AI-and-Data-Marketing-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1216\" \/>\n\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tilo Oschatz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tilo Oschatz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.bancomail.com\/blog\/fr\/le-data-marketing-et-linfluence-de-lia-a-travers-g-rid\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.bancomail.com\/blog\/fr\/le-data-marketing-et-linfluence-de-lia-a-travers-g-rid\/\"},\"author\":{\"name\":\"Tilo Oschatz\",\"@id\":\"https:\/\/www.bancomail.com\/blog\/#\/schema\/person\/18c63aa9594ae5a2b4563515dad3df06\"},\"headline\":\"Le Data Marketing et l&#8217;influence de l&#8217;IA \u00e0 travers G-RID\",\"datePublished\":\"2025-02-06T09:53:17+00:00\",\"dateModified\":\"2025-06-16T12:23:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.bancomail.com\/blog\/fr\/le-data-marketing-et-linfluence-de-lia-a-travers-g-rid\/\"},\"wordCount\":886,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.bancomail.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.bancomail.com\/blog\/fr\/le-data-marketing-et-linfluence-de-lia-a-travers-g-rid\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/02\/AI-and-Data-Marketing-3.png\",\"keywords\":[\"analyse pr\u00e9dictive\",\"intelligence artificielle\",\"marketing des donn\u00e9es\",\"personnalisation des emails\",\"plateformes d\u2019email marketing\"],\"articleSection\":[\"Data Marketing\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.bancomail.com\/blog\/fr\/le-data-marketing-et-linfluence-de-lia-a-travers-g-rid\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bancomail.com\/blog\/fr\/le-data-marketing-et-linfluence-de-lia-a-travers-g-rid\/\",\"url\":\"https:\/\/www.bancomail.com\/blog\/fr\/le-data-marketing-et-linfluence-de-lia-a-travers-g-rid\/\",\"name\":\"Le Data Marketing et l'influence de l'IA \u00e0 travers G-RID - Bancomail Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.bancomail.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.bancomail.com\/blog\/fr\/le-data-marketing-et-linfluence-de-lia-a-travers-g-rid\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.bancomail.com\/blog\/fr\/le-data-marketing-et-linfluence-de-lia-a-travers-g-rid\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/02\/AI-and-Data-Marketing-3.png\",\"datePublished\":\"2025-02-06T09:53:17+00:00\",\"dateModified\":\"2025-06-16T12:23:20+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.bancomail.com\/blog\/fr\/le-data-marketing-et-linfluence-de-lia-a-travers-g-rid\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bancomail.com\/blog\/fr\/le-data-marketing-et-linfluence-de-lia-a-travers-g-rid\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.bancomail.com\/blog\/fr\/le-data-marketing-et-linfluence-de-lia-a-travers-g-rid\/#primaryimage\",\"url\":\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/02\/AI-and-Data-Marketing-3.png\",\"contentUrl\":\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/02\/AI-and-Data-Marketing-3.png\",\"width\":1216,\"height\":832,\"caption\":\"Bancomail Databases for Email Marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bancomail.com\/blog\/fr\/le-data-marketing-et-linfluence-de-lia-a-travers-g-rid\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.bancomail.com\/blog\/en\/homepage-en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Le Data Marketing et l&rsquo;influence de l&rsquo;IA \u00e0 travers G-RID\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bancomail.com\/blog\/#website\",\"url\":\"https:\/\/www.bancomail.com\/blog\/\",\"name\":\"Bancomail Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.bancomail.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bancomail.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.bancomail.com\/blog\/#organization\",\"name\":\"Bancomail Blog\",\"url\":\"https:\/\/www.bancomail.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.bancomail.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/06\/bancomail-logo-q400.png\",\"contentUrl\":\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/06\/bancomail-logo-q400.png\",\"width\":400,\"height\":400,\"caption\":\"Bancomail Blog\"},\"image\":{\"@id\":\"https:\/\/www.bancomail.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/bancomail\/?viewAsMember=true\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.bancomail.com\/blog\/#\/schema\/person\/18c63aa9594ae5a2b4563515dad3df06\",\"name\":\"Tilo Oschatz\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.bancomail.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/06\/Tilo_square-150x150.jpg\",\"contentUrl\":\"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/06\/Tilo_square-150x150.jpg\",\"caption\":\"Tilo Oschatz\"},\"description\":\"As a German he lived in Germany, Austria and Italy, working in the Logistics-, Pharma-. Electronics-, Software- and Tourism-Industry so far. Always looking for new challenges, always striving to optimize business processes. Optimized processes = less work = more free time = more time on his Mountainbike.\",\"url\":\"https:\/\/www.bancomail.com\/blog\/author\/tilo\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Le Data Marketing et l'influence de l'IA \u00e0 travers G-RID - Bancomail Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bancomail.com\/blog\/fr\/le-data-marketing-et-linfluence-de-lia-a-travers-g-rid\/","og_locale":"it_IT","og_type":"article","og_title":"Le Data Marketing et l'influence de l'IA \u00e0 travers G-RID - Bancomail Blog","og_description":"Ces derni\u00e8res ann\u00e9es, le data marketing est devenu un \u00e9l\u00e9ment indispensable des strat\u00e9gies d&#8217;email marketing performantes. Les entreprises s&#8217;appuient de plus en plus sur des processus d\u00e9cisionnels fond\u00e9s sur les donn\u00e9es pour s&#8217;adresser plus pr\u00e9cis\u00e9ment aux groupes cibles, optimiser les campagnes d&#8217;e-mailing et, en d\u00e9finitive, augmenter les taux de conversion. Les plateformes avanc\u00e9es telles que...","og_url":"https:\/\/www.bancomail.com\/blog\/fr\/le-data-marketing-et-linfluence-de-lia-a-travers-g-rid\/","og_site_name":"Bancomail Blog","article_published_time":"2025-02-06T09:53:17+00:00","article_modified_time":"2025-06-16T12:23:20+00:00","og_image":[{"width":1216,"height":832,"url":"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/02\/AI-and-Data-Marketing-3.png","type":"image\/png"}],"author":"Tilo Oschatz","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Tilo Oschatz","Est. reading time":"4 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.bancomail.com\/blog\/fr\/le-data-marketing-et-linfluence-de-lia-a-travers-g-rid\/#article","isPartOf":{"@id":"https:\/\/www.bancomail.com\/blog\/fr\/le-data-marketing-et-linfluence-de-lia-a-travers-g-rid\/"},"author":{"name":"Tilo Oschatz","@id":"https:\/\/www.bancomail.com\/blog\/#\/schema\/person\/18c63aa9594ae5a2b4563515dad3df06"},"headline":"Le Data Marketing et l&#8217;influence de l&#8217;IA \u00e0 travers G-RID","datePublished":"2025-02-06T09:53:17+00:00","dateModified":"2025-06-16T12:23:20+00:00","mainEntityOfPage":{"@id":"https:\/\/www.bancomail.com\/blog\/fr\/le-data-marketing-et-linfluence-de-lia-a-travers-g-rid\/"},"wordCount":886,"commentCount":0,"publisher":{"@id":"https:\/\/www.bancomail.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.bancomail.com\/blog\/fr\/le-data-marketing-et-linfluence-de-lia-a-travers-g-rid\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/02\/AI-and-Data-Marketing-3.png","keywords":["analyse pr\u00e9dictive","intelligence artificielle","marketing des donn\u00e9es","personnalisation des emails","plateformes d\u2019email marketing"],"articleSection":["Data Marketing"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.bancomail.com\/blog\/fr\/le-data-marketing-et-linfluence-de-lia-a-travers-g-rid\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.bancomail.com\/blog\/fr\/le-data-marketing-et-linfluence-de-lia-a-travers-g-rid\/","url":"https:\/\/www.bancomail.com\/blog\/fr\/le-data-marketing-et-linfluence-de-lia-a-travers-g-rid\/","name":"Le Data Marketing et l'influence de l'IA \u00e0 travers G-RID - Bancomail Blog","isPartOf":{"@id":"https:\/\/www.bancomail.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bancomail.com\/blog\/fr\/le-data-marketing-et-linfluence-de-lia-a-travers-g-rid\/#primaryimage"},"image":{"@id":"https:\/\/www.bancomail.com\/blog\/fr\/le-data-marketing-et-linfluence-de-lia-a-travers-g-rid\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/02\/AI-and-Data-Marketing-3.png","datePublished":"2025-02-06T09:53:17+00:00","dateModified":"2025-06-16T12:23:20+00:00","breadcrumb":{"@id":"https:\/\/www.bancomail.com\/blog\/fr\/le-data-marketing-et-linfluence-de-lia-a-travers-g-rid\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bancomail.com\/blog\/fr\/le-data-marketing-et-linfluence-de-lia-a-travers-g-rid\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.bancomail.com\/blog\/fr\/le-data-marketing-et-linfluence-de-lia-a-travers-g-rid\/#primaryimage","url":"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/02\/AI-and-Data-Marketing-3.png","contentUrl":"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/02\/AI-and-Data-Marketing-3.png","width":1216,"height":832,"caption":"Bancomail Databases for Email Marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/www.bancomail.com\/blog\/fr\/le-data-marketing-et-linfluence-de-lia-a-travers-g-rid\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.bancomail.com\/blog\/en\/homepage-en\/"},{"@type":"ListItem","position":2,"name":"Le Data Marketing et l&rsquo;influence de l&rsquo;IA \u00e0 travers G-RID"}]},{"@type":"WebSite","@id":"https:\/\/www.bancomail.com\/blog\/#website","url":"https:\/\/www.bancomail.com\/blog\/","name":"Bancomail Blog","description":"","publisher":{"@id":"https:\/\/www.bancomail.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bancomail.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.bancomail.com\/blog\/#organization","name":"Bancomail Blog","url":"https:\/\/www.bancomail.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.bancomail.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/06\/bancomail-logo-q400.png","contentUrl":"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/06\/bancomail-logo-q400.png","width":400,"height":400,"caption":"Bancomail Blog"},"image":{"@id":"https:\/\/www.bancomail.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/bancomail\/?viewAsMember=true"]},{"@type":"Person","@id":"https:\/\/www.bancomail.com\/blog\/#\/schema\/person\/18c63aa9594ae5a2b4563515dad3df06","name":"Tilo Oschatz","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.bancomail.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/06\/Tilo_square-150x150.jpg","contentUrl":"https:\/\/www.bancomail.com\/blog\/wp-content\/uploads\/2025\/06\/Tilo_square-150x150.jpg","caption":"Tilo Oschatz"},"description":"As a German he lived in Germany, Austria and Italy, working in the Logistics-, Pharma-. Electronics-, Software- and Tourism-Industry so far. Always looking for new challenges, always striving to optimize business processes. Optimized processes = less work = more free time = more time on his Mountainbike.","url":"https:\/\/www.bancomail.com\/blog\/author\/tilo\/"}]}},"_links":{"self":[{"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/posts\/7508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/comments?post=7508"}],"version-history":[{"count":2,"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/posts\/7508\/revisions"}],"predecessor-version":[{"id":7519,"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/posts\/7508\/revisions\/7519"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/media\/7518"}],"wp:attachment":[{"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/media?parent=7508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/categories?post=7508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/tags?post=7508"},{"taxonomy":"post_template","embeddable":true,"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/post_template?post=7508"},{"taxonomy":"top_category","embeddable":true,"href":"https:\/\/www.bancomail.com\/blog\/wp-json\/wp\/v2\/top_category?post=7508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}