{"id":7558,"date":"2025-03-11T16:15:47","date_gmt":"2025-03-11T14:15:47","guid":{"rendered":"https:\/\/blog.bancomail.com\/?p=7558"},"modified":"2025-06-16T11:01:59","modified_gmt":"2025-06-16T11:01:59","slug":"soutien-aux-entreprises-dans-la-crise-europeenne-rebondir-avec-bancomail","status":"publish","type":"post","link":"https:\/\/www.bancomail.com\/blog\/fr\/soutien-aux-entreprises-dans-la-crise-europeenne-rebondir-avec-bancomail\/","title":{"rendered":"Soutien aux entreprises dans la crise europ\u00e9enne : rebondir avec Bancomail"},"content":{"rendered":"\n

L’Europe est confront\u00e9e \u00e0 une grave crise commerciale, avec une augmentation significative des faillites d’entreprises dans plusieurs pays*<\/strong>. Dans ce moment critique, Bancomail se mobilise. Nous offrons une remise fixe de 40 %<\/strong> sur toutes nos bases de donn\u00e9es B2B<\/a>, donnant aux entreprises un outil puissant pour acqu\u00e9rir de nouveaux clients et renforcer leur pr\u00e9sence sur le march\u00e9.\u00a0\u00a0<\/p>\n\n\n\n

Nous l’avons d\u00e9j\u00e0 fait.<\/strong> Pendant la crise de Covid, nous avons \u00e9t\u00e9 parmi les premiers \u00e0 mettre en place des aides financi\u00e8res pour les entreprises, les aidant \u00e0 surmonter les distances et \u00e0 poursuivre leurs activit\u00e9s. Et depuis plus de dix ans, notre programme Non-Profit<\/a><\/strong> reverse 10 % de chaque achat<\/strong> \u00e0 des organisations accr\u00e9dit\u00e9es, leur donnant un acc\u00e8s gratuit \u00e0 des outils de communication et \u00e0 d’autres opportunit\u00e9s pro bono.\u00a0<\/p>\n\n\n\n

Notre engagement envers cette structure de remise<\/strong> durera jusqu’\u00e0 ce que des signes concrets de reprise \u00e9conomique mondiale se manifestent, avec une \u00e9valuation bihebdomadaire pour garantir l’alignement sur les conditions du march\u00e9 et notre viabilit\u00e9. <\/p>\n\n\n\n

Nous ne sommes pas des philanthropes et nous ne pr\u00e9tendons pas l’\u00eatre.<\/strong> Mais nous comprenons que lorsque l’\u00e9conomie se redresse, tout le monde en profite, y compris nous<\/strong>. Les entreprises qui relancent la communication, l’acquisition de clients et la cr\u00e9ation de valeur cr\u00e9ent des r\u00e9percussions qui revitalisent le march\u00e9<\/strong>. Pour inverser cette crise, le marketing est essentiel<\/strong>. Comme l’a dit Henry Ford :<\/p>\n\n\n\n

\u00ab Ceux qui arr\u00eatent le marketing pour \u00e9conomiser de l’argent sont comme ceux qui arr\u00eatent une horloge pour gagner du temps.\u00bb.  <\/em><\/p>\n\n\n\n

Le marketing n’est pas une d\u00e9pense \u00e0 r\u00e9duire, c’est un investissement strat\u00e9gique pour la survie et la croissance. C’est pourquoi nous avons choisi de r\u00e9duire nos recettes de 40 %<\/strong>, sans compromettre la qualit\u00e9<\/strong>, la transparence<\/strong> ou la conformit\u00e9<\/strong> – les principes qui nous d\u00e9finissent depuis plus de 20 ans. Aujourd’hui, plus que jamais, nous sommes aux c\u00f4t\u00e9s des entreprises. Luttons ensemble contre cette crise.<\/strong><\/p>\n\n\n\n

\n\n\n\n

*En France, les projections pour 2025 laissent penser que les d\u00e9faillances d’entreprises atteindront 65 000, soit le chiffre le plus \u00e9lev\u00e9 d’Europe (Banque de France). La Suisse a atteint le chiffre record de 11 506 faillites d’entreprises, soit une augmentation de 15 % par rapport \u00e0 l’ann\u00e9e pr\u00e9c\u00e9dente (Swiss Observer). En Italie, les faillites ont augment\u00e9 de 13,2 % en 2024 par rapport \u00e0 l’ann\u00e9e pr\u00e9c\u00e9dente (CRIF). Au Royaume-Uni, en janvier 2025, le nombre de faillites a atteint 1 971, soit une hausse de 11 %, la plus \u00e9lev\u00e9e depuis plus de cinq ans (The Times). L’Allemagne a connu une forte hausse au quatri\u00e8me trimestre 2024, avec 4 215 entreprises ayant d\u00e9pos\u00e9 une demande d’insolvabilit\u00e9, ce qui a eu un impact sur pr\u00e8s de 38 000 emplois, un niveau jamais atteint depuis la crise financi\u00e8re de 2009 (Reuters). De plus, l’Union europ\u00e9enne dans son ensemble a enregistr\u00e9 une augmentation de 2,7 % des faillites au troisi\u00e8me trimestre 2024 (Commission europ\u00e9enne)<\/p>\n","protected":false},"excerpt":{"rendered":"

L’Europe est confront\u00e9e \u00e0 une grave crise commerciale, avec une augmentation significative des faillites d’entreprises dans plusieurs pays*. Dans ce moment critique, Bancomail se mobilise. 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