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Which tool you should use for sending Email Marketing campaigns?
Any, except for Outlook!

The tool used to send your promotional email is one of the main drivers for the success of the entire campaign.

Is important for:

  • Message customization

  • Delivery speed

  • To monitor the progress

  • Real-time feedback to offer dynamic contents

You basically have three tools available:

1

Traditional email client
(Outlook, LiveMail, Thunderbird, Eudora, Lotus notes, etc.)

Being in most of the cases already installed on every PC, they allow to avoid (or at least reduce) the initial investment and they are user-friendly, even for newbies. At the same time they have loads of cons.

They do not allow automate mailing neither the creation of dynamic fields within the message, forcing the user to waste time in one-to-one mailing or to choose block mailing with BCC recipients. Most mail servers do not allow this kind of mailing any more, the risk being the delivery failure of the message or, even worse, that your IP may be blacklisted,by foreclosing for a long time the normal functionality of the email account.

Besides, monitoring the campaign and its results, depends on the possibility to obtain mailing statistics.

2

Email marketing software

It's about desktop solutions that are installed on the PC and manage the sending of email campaigns through the SMTP transmission software (set by your email client) or an internal SMTP.

Even if this solution doesn't allow the generation of complete statistics, unlike the previous one, allows for: an advanced customization of the message scheduling of deferred mails, and the automatic management of the transmission.

3

Web-based solutions

These applications run on a remote server , and are generally provided by companies which develop solutions for email marketing. They don't have to be installed and can be used through one's own browser (Chrome, Firefox, Safari, Internet Explorer, etc.), delegating the bandwidth to an external server.

This solution allows the generation of full statistical data about emailed campaigns (fundamental for assessing their success) and directories cleaning through the automatic deletion of non-existing, inactive or malfunctioning addresses (the so called bounce).

Despite the low-cost investment, ASP (Application Service Provider) solutions are the best tool for the development of effective and productive emailing campaigns.

If the goal is to make email marketing the core of your business promotions, then the choice should necessarily be the third solution, where the initial investment will be repaid in terms of effectiveness. If it is a small emailing campaign, without any great ambitions, or you just want to test the validity of email marketing in your field, you can opt for a desktop solution.

But if you want a piece of advice: keep "do-it-yourself" solutions as a last resort, because the risk is to stir things up, with an expenditure of energy and time, without going anywhere in the end.

Pro

Cons

Traditional email client

Reduced/zero costs

User friendly

One2one mailing

User friendly

Risk of blacklisting due to "block" mailing

Non-automatable message customization

Efficacia del 'nuovo' strumento azzerata dall'impossibilità di ottenere statistiche

Vast expenditure of time and connectivity

Email marketing software

Reduced costs

Simple to use and simplified campaign management procedures

Transmission automatization (1 to N)

Possibility to plan deferred mailing and transmission cycles

Limited message customization through (dynamic fields, etc.)

Waste of PC resources and connectivity

Superficial statistics

Web-based solutions

Automated transmission management

Real-time management of campaign effectiveness with detailed statistical reports on opens, clicks, links, etc.

Automated and detailed management of addresses and return validity (over quota, host not found, etc.)

Possibility to plan deferred mailing and transmission rate

Unlimited possibility to set the automated customization of the message based on the recipient's information

Possibility to segment the lists by sending dynamic contents to the readers based on their features

Saving PC resources and connectivity

Higher costs than desktop solutions

Need for short learning/training on the use of the Program

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Policy on the processing of Bancomail customers and users data

Holder of data processing

Neosoft S.r.l. (P.IVA: 01288440991 - REA: GE 398030), based in Genoa, via Casaregis 30/13 - 16129 - Genoa

Telephone: +39 010 8681372 / +39 010 8446402

Fax: +39 010 8681383

Email: database@bancomail.com

Pec:bancomail@bancopec.com

Collected information

We collect information provided voluntarily from the moment you create your account, when you purchase products or services eg. company name, contact reference, address, email address and telephone number.

We also record information when you contact us by phone or chat, including requests for assistance or a quote and notes or details explaining what you have requested and how we have responded.

The failure of data provision will make it impossible for Neosoft to implement the contractual commitments or the user's request.

We also use cookies and similar technologies on our websites and mobile applications to collect information on interactions and usage. Consult the Cookie Policy for further details on the specific type of information we can collect and on your options regarding such data.

How do we use the collected information?

The data provided by the user are collected and processed for the following purposes:

Which subjects are authorized to process your data? Are your data shared with third parties?

The processing of the collected data is carried out by Neosoft's internal staff authorized to process it according to specific instructions given in compliance with current legislation.

Your data will never be transferred to third parties, nor entered in the Bancomail Database, unless they were spontaneously conferred on this website in the Be Part form (Support section) or acquired through other authorized sources, in any case prior communication.

However, it's possible that some of your data may be shared by us with trusted providers, needed to send on our behalf email communications and advertisements. We only share the minimum necessary information and it's not allowed to third parties to use your information for other purpose than those indicated in our Privacy Policy. In any case, the data will never be widespread.

How the data are stored and for how long?

The data are processed using computerized or automated tools, with logics strictly related to the aforesaid purposes for which the personal data were collected in order to guarantee their security, integrity, confidentiality and traceability.

The management and storage of personal data operate on servers located inside and outside the European Union owned and / or available to Neosoft and / or delegated third-party companies, duly appointed as data controllers. The transfer of data abroad to non-EU countries takes place in accordance with the GDPR provisions.

The data are stored for the necessary time to manage the purposes for which they are collected, in compliance with current regulations and legal obligations.

Exercise of rights on data processing

At any time (if there aren't law limitations) you can request the access to data, cancellation, modification or update of all the information collected by Neosoft, exercising the right to limit the processing and data portability, by sending an e-mail to database@bancomail.com or bancomail@bancopec.com.

Supply agreement

Between

The company Neosoft Srl (hereinafter referred to as Neosoft), incorporated under the laws of Italy, headquartered in Genoa, via Casaregis 30, registered with the Company Register of Genoa under no. 398030, Tax code and VAT ID no. 01288440991
- on the one part

AND

The enterprise, company, legal person as indicated in the data entered in the order from (hereinafter referred to as Customer)
- on the other part

Article 1 - Preamble

For the purposes of this agreement, the Customer hereby declares to be aware that:

a) Bancomail is a Neosoft business unit, as well as its websites bancomail.it, bancomail.com and related rights; The Bancomail brand and the website are entirely property of Neosoft.

b) for the purposes of this Agreement, any document, data, product, transaction -also via Internet - using Bancomail's name, trademark, logo or other similar material, are to be considered of exclusive relevance and liability of Neosoft, for which they constitute a valid equivalence in all respects without limitations or exclusions, except in the event of unlawful use by unauthorized third parties.

Article 2 - Purpose

The main purpose of this agreement is the trading (both on and off line) of company directories (hereinafter referred to as "Data"). Secondarily, the agreement regards software products and/or consulting services connected or related to the main purpose (hereinafter referred to as "Products"). As for that which is not specifically provided for in the following clauses, the provisions set forth in the Code of Civil Procedure concerning sale and purchase agreements (Articles 1470 and following of the Code of Civil Procedure) shall apply.

Article 3 - Purchaser qualification

The purchaser hereby declares that he/she is entering into this sale and purchase agreement for purposes exclusively connected to his/her activity as en entrepreneur or professional.

Article 4 - Payment terms and conditions

The price for the purchase of Data shall be paid as follows:

a) in case of on-line sale, in a single solution when the contract is completed by bank transfer, on-line credit card or credit card via telephone.

b) in case of off-line sale, otherwise, with an advanced bank transfer.

C) in case of different agreement, if validated by Neosoft's Management by written notification, with deferred methods that may vary according to the order features.

Article 5 - Warranty

a) the functionality of the email addresses related to the data under this contract. The warranty is valid for 60 (sixty) days of the receipt of the database and conditioned by the compliance of the terms on page: https://www.bancomail.com/en/support/warranties-terms

b) the lawfulness of Data collection processing.

c) any liability or warranty other than those provided for above is excluded, without prejudice to the limits referred to in Art. 1229 of the Code of Civil Procedure.

Article 6 - Delivery times

Delivery time can change due to the checks that Neosoft carries on after the purchase. Those checks are performed to ensure the validity of the Data provided to the Customer. Neosoft shall not be held accountable for any delay directly or indirectly caused by such checks; nevertheless any such delay is a binding part of this agreement. By signing this agreement, the Customer hereby gives its consent.

Article 7 - After-sale service

Should the Customer need to ask for a copy of the goods purchased, said copy shall be provided by Neosoft free of charge, provided that it is possible to do so in compliance with the provisions, otherwise an additional cost shall be established at the time of the request. The customer has the duty to keep Data and Products safe along with a safety backup.

Article 8 - Use of data. Liability

The use of the Data and/or Products of this agreement is limited only to the activities permitted by the current legislation, in particular by Law 675/96 and following amendments; leg. decree of December 28, 2001, no. 467; leg. decree of June 30, 2003, no. 196;

Should the Data be used for unlawful activities or in a way that is not compliant with the regulation, Neosoft reserves the right to take actions against the Customer and holds itself harmless from any liability towards third parties.

Article 9 - Payments delay

If, for any reason, the payment is not made within the established period (see Art. 4), Neosoft shall be entitled to late payment interests at the rate set in art. 5, D.lg. 9/10/2002, n. 231.

Article 10 - Obligation to hold harmless

The Customer undertakes to refund, indemnify and/or hold harmless Neosoft, as well as its employees, collaborators, and legal representatives in any capacity, in the event of claims and/or legal actions taken against Neosoft before any court due to an unlawful use of the Data or otherwise not complying with Bancomail Policies*.

Article 11 - Processing of personal data - Law no. 196/03

To the extent necessary, since under the current legislation the definition of “personal data” relates exclusively to natural persons, the Customer agrees that Neosoft Srl will provide for the data processing in accordance with current legislation and, as referred on the Privacy disclosure pursuant to Art 13 the of the Italian Privacy Code, with no need to acquire the Customers' express consent (in accordance with Art. 13 the Italian Privacy Code) because, inter alia, the treatment of such data is necessary to implement a contract, which Customer is a part of, exclusively to carry out the listed services, including fiscal and tax obligations and service communications. The data provision is mandatory to allow the fulfillment of the legal obligations. Neosoft authorizes the same treatment of its data by the Customer.

Article 12 - Claims

Upon receiving the Products and/or Data, the Customer shall immediately verify the conditions and conformity thereof. Any errors shall be reported to Neosoft within and not later than seven days of detecting them. The Customer shall agree any checks on complaints. To be more precise, Data must be provided in the same format used to deliver them and possibly reported on the same document the customer received from Neosoft.

Article 13 - Transferability

Neosoft can transfer to third parties all or part of the rights and obligations undertaken pursuant to this supply agreement. Neosoft reserves the right to verify the methods of transfer of the products and/or services to third parties and can stop it if necessary.

Article 14 - Applicable law. Competent court

This agreement is regulated by the laws of Italy. The Court of Genoa shall have exclusive jurisdiction over any disputes arising out of or in connection with the interpretation, implementation or resolution of this agreement.

Article 15 - Miscellaneous provisions

These provisions replace any previous agreement concerning the supply of data, products and services specified in the Purpose (see Art. 2 above) by Neosoft. Any change and/or integration to these provisions shall be registered in a written agreement signed by both parties.
* can be viewed at the web page: https://www.bancomail.com/en/resources/email-marketing-rules

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Bancomail Databases complies with GDPR!

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