Francesca Grillo

With a hybrid background in visual design, marketing, and product management, Francesca works at Bancomail as Project Manager and Product Owner, leading digital development and lead generation strategies. For over 15 years, she has operated in both B2B and B2C contexts, focusing on email marketing, process optimization, and customer experience. She is part of Bancomail’s internal B2B Marketing Board and actively contributes to the growth of the company’s ecosystem, with a sharp focus on data value and communication quality. Passionate about writing and nonprofit digital projects, she believes in blending technical vision with narrative sensitivity.

HomeFrancesca Grillo
Bancomail Databases for Email Marketing

The world of digital marketing can be a spooky place, especially when it comes to the specters of errors that can haunt your email marketing campaigns. In this article, we'll delve into some email marketing horror stories, highlighting the terrifying mistakes made and the invaluable lessons that every email marketer should learn to avoid nasty …

Copywriter E-Mail-Marketing

Email marketing is an effective digital marketing channel and has become an essential tool for businesses in all sectors. But how can companies ensure that their emails are opened, read, and most importantly, convert into user actions? Here comes the crucial role of a specialized email marketing copywriter. In this article, we will provide you …