With a hybrid background in visual design, marketing, and product management, Francesca works at Bancomail as Project Manager and Product Owner, leading digital development and lead generation strategies. For over 15 years, she has operated in both B2B and B2C contexts, focusing on email marketing, process optimization, and customer experience. She is part of Bancomail’s internal B2B Marketing Board and actively contributes to the growth of the company’s ecosystem, with a sharp focus on data value and communication quality. Passionate about writing and nonprofit digital projects, she believes in blending technical vision with narrative sensitivity.
In 2026, a first-CTA conversion rate between 0.4% and 0.8% represents a good result for a B2B cold email campaign. Higher performance depends primarily on database quality, segmentation, deliverability, offer relevance and the level of commitment required by the call to action.
