With a hybrid background in visual design, marketing, and product management, Francesca works at Bancomail as Project Manager and Product Owner, leading digital development and lead generation strategies. For over 15 years, she has operated in both B2B and B2C contexts, focusing on email marketing, process optimization, and customer experience. She is part of Bancomail’s internal B2B Marketing Board and actively contributes to the growth of the company’s ecosystem, with a sharp focus on data value and communication quality. Passionate about writing and nonprofit digital projects, she believes in blending technical vision with narrative sensitivity.
Email Marketing is simple, nevertheless your Email Marketer experience has already taught you the amount of small mistakes that can affect your campaign. Reaching a certain point of the sending career, at least one error is inevitable: by a wrong spelling to a broken link up to inaccurate sent segments. There are many reasons of …
