The fabulous magic of good cuisine ... how can it be explained? What makes the difference between a boring dish that lacks finesse and enthusiasm and a culinary masterpiece that embodies culinary craftsmanship and attention to detail? The quality of the ingredients, the balance of these and the refinement with carefully selected and carefully used …
Time is precious! Everybody would agree that this statement is absolutely right. This is also valid when speaking about email marketing. But why does it matter? Email Marketing itself is an extremely important and even growing part of marketing measures in general. It reached already a very high daily volume but the number of sent …
Email marketing is an effective digital marketing channel and has become an essential tool for businesses in all sectors. But how can companies ensure that their emails are opened, read, and most importantly, convert into user actions? Here comes the crucial role of a specialized email marketing copywriter. In this article, we will provide you …
The subject line is the ticket to happiness Almost everyone knows it - the overflowing email inbox. In no time, it fills up with hundreds of often irrelevant e-mails. Monday, after the weekend, is particularly bad, spam from the weekend abounds. Standing out from the mass of these emails is the goal of every email …
Let's face it: Cold email is not always well perceived, yet there is no marketer who has not relied on this technique. It gets done, but fearful of comparisons it is often not said! Think about this: on average, B2B employees spend at least a quarter of their working day on their inbox, which makes …
The bittersweetness of a perfect Email Marketing campaign is the Call to Action. A key aspect that determines not only the success or failure of the marketing action, but also captures the reader's interest regarding the received email. The Call to Action is in fact, the emphatic point of a message and coincides with the …
