Segmentation

Explore all the articles dedicated to B2B segmentation strategies: how to group, filter, and target your audience based on industry, company size, location, budget, decision-making roles, and more. Learn how effective segmentation boosts email open rates, engagement, and conversions—while staying aligned with GDPR standards. From beginner tips to advanced targeting frameworks, this section gives you the insights to send the right message to the right contact at the right time.

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Bancomail Databases for Email Marketing

Only the right target generates new customers Contrary to popular belief, B2B cold email is not spam but a serious advertising strategy. Drastic differences make it possible to clearly separate the two. We covered this in detail already in our Blog article "Professional Cold Email is not Spam". However, there is one feature that we …

The competitive level to attract your recipient's attention is very high, so creating compelling content is only a part of the job. On one hand you should create valuable emailswhich improve the communication level and deliverability, on the other hand you should consider segmentation an apparently simple but extremely powerful mechanism that allows you to …