Explore all the articles dedicated to B2B segmentation strategies: how to group, filter, and target your audience based on industry, company size, location, budget, decision-making roles, and more. Learn how effective segmentation boosts email open rates, engagement, and conversions—while staying aligned with GDPR standards. From beginner tips to advanced targeting frameworks, this section gives you the insights to send the right message to the right contact at the right time.
Everyone is familiar with the watering can principle... If you water an area with delicate, small plants using a large watering can, it rarely ends well. The plants get bent, the soil is washed away, and in the worst case, the young roots are exposed and lose their grip in the ground. In short, it’s …
