Imagine this: You open your email inbox in the morning, full of motivation and ready to conquer the world. In addition to the usual spam mails, you will also find a number of emails that will pique your interest. News from your industry and, fortunately, emails from companies that seem to offer potential for collaboration. …
Valentine's Day has just passed, and love is still in the air... or so they say. You sent out your campaign to the perfect target, got some positive responses, and even sparked some promising new business relationships. But then, silence. Some prospects have completely disappeared. It’s part of the game, but with the right strategies, …
Blazing sun, high temperatures, shimmering air above the tarmac - but fortunately the beach is not far away. Colourful parasols, the sound of the sea, crashing waves and the smell of sun cream and seawater in the air. For many people, this is the first thing that comes to mind when they think of "summer", …
Email marketing: a double-edged sword? Not really. In the digital marketing landscape, cold email marketing is often portrayed as a double-edged sword. On the one hand, it offers a great opportunity to acquire new customers and expand your business. On the other hand, there is the risk of ending up in the spam folder, which …
It is often just one simple “CLICK”, a click followed by … “NOTHING”! Most of the time it is exactly like this, nothing more nothing less. The click is followed by void … darkness combined with earsplitting silence. Time stops while entering a state of delirium. This is not the situation we are looking for, …
"Marketing" as a term has been around for several hundred years, and initially described the trade of goods and services. The actual term was derived from the Latin "mercatus", which was used for a marketplace or merchant. In this sense, of course, "marketing" has existed for a very long time and only later the meaning …
Autumn is around the corner, and with it comes a golden opportunity to reenergize your business. After the summer break, Cold Email Marketing can become your best ally to reach new customers, reconnect with existing ones and get your business back on track. Evaluating and Updating Your Contact List Let's start with a fundamental step: …
Cold email marketing is one of the most effective ways to reach potential customers. Despite the reservations some may have about the similarities between cold email and spam, an email campaign based on generic email addresses is still a viable, effective, and secure way to get in touch with potential customers. Let's examine why this …
Why professional Cold Email Marketing is NOT Spam "Cold!?" Why cold? ... Maybe it makes sense to have a glimpse into the definition of Cold – Email first. Simplified, it is the initial email to a potential customer without prior contact, there is no relationship between sender and recipient (yet). Therefore, this is the first …
It was 1996 when Bill Gates framed the phrase "content is king", which would soon become one of the favorite quotes of all marketing specialists. Now, more than 25 years after what the founder of Microsoft said, we all can agree: he had foreseen this a long time ago and B2B content marketing is now …
