Strategy Email Marketing

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Email marketing is part of every company’s marketing omnichannel strategies. Whether through lists built in house or purchased, it is essential to use emails to build good relationships with old customers and seek for new ones. But is purchasing an email list really worth it? Under the right conditions, the answer is surely yes.

CPM, PPC, CPC vs Cold Email Marketing or the advantages of Cold Email Marketing and why it is not a bad idea. The world of online advertising can be complicated, sometimes even biased. There are many marketing channels and each has its own pros and cons. For a startup can be incredibly difficult to choose …

The goal of your email campaign, besides reaching the recipient's inbox, is to encourage your reader to register to an event, to purchase a product or to request an information. If you are able to make an effective call to action, then you are a step away from the result. Let's see some CTA optimization …

Whether are virtual or not, events are among those marketing actions that can contribute to the acquisition of new prospects and the strengthening of its own brand. Each event deserves importance! If you're planning a series of events, create a communication cycle that doesn't end with the introduction message. The statistics reveal that in Email …

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