Our current times are full of surprises, not all of which are necessarily living proof of high culture. News summaries in just a few seconds, millions of short videos with questionable content, headlines with no background, plus TikTok and Instagram are mercilessly captivating. At the cinema, mobile phones are increasingly providing ‘distraction’, and even when …
Travelling and exploring the world is a dream for many people. Not only to discover new regions and countries, but also to gain new experiences and make new contacts. The growing mobility in society is a social phenomenon of our time and naturally affects the younger generations in particular. Digital technology and digital infrastructure are …
Don’t fall behind and develop your email marketing further Email marketing is a strategic way to acquire customers. Its cost efficiency sets it apart from other marketing approaches and offers exceptional value for your campaigns. In addition, the high return on investment (ROI) makes it particularly attractive in difficult economic times. However, the marketing landscape …
Become a part of this exciting development! Email Marketing is without a doubt a sensible measure to acquire customers. The relatively low costs for Email Marketing campaigns can hardly be beaten by other marketing measures and methods. In addition, there is the advantage of the high ROI, which is particularly important in economically difficult times. …
[summary_en] 1971. Ray Tomlinson, a programmer who has been working on a project for MIT, that we simply call "the Internet" today, sends the first email. Not many years later, in 1978, Gary Thuerk - an employee of the Digital Equipment Corp - sent out the first Email Marketing campaign. There have been only 400 …
Email Marketing is a fundamental part of the multi-channel communication strategies. It has the power to create engagement with new users and retention with already acquired customers or prospects. Campaign Monitor has collected in an infographic called "24 Email Marketing Stats You Need to Know" everything that serves to convince you that the Email Marketing …
