The booster for successful customer acquisition There are countless marketing measures in the B2B sector, for many marketers one method is particularly interesting to acquire new customers due to its advantages - "Permission Marketing through Cold Email". What is “Permission Marketing”? Permission marketing is the form of marketing in which the addressee gives an explicit …
Let's face it: Cold email is not always well perceived, yet there is no marketer who has not relied on this technique. It gets done, but fearful of comparisons it is often not said! Think about this: on average, B2B employees spend at least a quarter of their working day on their inbox, which makes …
The competitive level to attract your recipient's attention is very high, so creating compelling content is only a part of the job. On one hand you should create valuable emailswhich improve the communication level and deliverability, on the other hand you should consider segmentation an apparently simple but extremely powerful mechanism that allows you to …
