A double espresso, please! What's better than an espresso? ...a double espresso! A real pick-me-up that gets everyone back on their feet with double the effect. Such a miracle cure would certainly also be helpful in B2B communication - and it exists! Double the appeal, double the effect - this is the secret recipe for …
Email marketing: a double-edged sword? Not really. In the digital marketing landscape, cold email marketing is often portrayed as a double-edged sword. On the one hand, it offers a great opportunity to acquire new customers and expand your business. On the other hand, there is the risk of ending up in the spam folder, which …
In an increasingly competitive and dynamic food industry, businesses that include food manufacturers, restaurants, food suppliers, and culinary entrepreneurs are consistently seeking innovative strategies to not only survive but also thrive in the marketplace. In this landscape, cold email marketing has emerged as an effective and versatile tool, offering countless opportunities to food-related enterprises. It …
Autumn is around the corner, and with it comes a golden opportunity to reenergize your business. After the summer break, Cold Email Marketing can become your best ally to reach new customers, reconnect with existing ones and get your business back on track. Evaluating and Updating Your Contact List Let's start with a fundamental step: …
Cold Email Marketing has unbeatable advantages as part of a B2B sales strategy: exceptional reach, relatively little time required to prepare and send the mailings, and relatively low financial expenses. As a result, a high ROI (return on investment) can be expected. We are also in the visual realm, and in contrast to cold calls, …
Only the right target generates new customers Contrary to popular belief, B2B cold email is not spam but a serious advertising strategy. Drastic differences make it possible to clearly separate the two. We covered this in detail already in our Blog article "Professional Cold Email is not Spam". However, there is one feature that we …
CPM, PPC, CPC vs Cold Email Marketing or the advantages of Cold Email Marketing and why it is not a bad idea. The world of online advertising can be complicated, sometimes even biased. There are many marketing channels and each has its own pros and cons. For a startup can be incredibly difficult to choose …
The bittersweetness of a perfect Email Marketing campaign is the Call to Action. A key aspect that determines not only the success or failure of the marketing action, but also captures the reader's interest regarding the received email. The Call to Action is in fact, the emphatic point of a message and coincides with the …
