Psychology is every marketer's friend, as it can be used to understand or even favorably influence the behavior of potential customers, as we have already discussed in detail in our blog article "The psychological triggers for email click-throughs". However, there is a psychological phenomenon that has not yet been mentioned, but is quite unusual and …
There is one company that not only helps farmers to plow up their fields, but has also plowed up the marketing landscape big time! "Content Marketing" is being used more and more frequently nowadays. It is quite obvious what it stands for. "Content" is the key element of this approach. In contrast to direct slogans …
In an increasingly competitive and dynamic food industry, businesses that include food manufacturers, restaurants, food suppliers, and culinary entrepreneurs are consistently seeking innovative strategies to not only survive but also thrive in the marketplace. In this landscape, cold email marketing has emerged as an effective and versatile tool, offering countless opportunities to food-related enterprises. It …
What is the Bancomail Non-Profit Program? Most marketing measures are about selling more...more products, more services. Sometimes marketing is used for a good cause, to spread the word about a non-profit project or company. But what would it look like if you could combine both? – Sell more and also make a contribution to a …
Email Marketing is a fundamental part of the multi-channel communication strategies. It has the power to create engagement with new users and retention with already acquired customers or prospects. Campaign Monitor has collected in an infographic called "24 Email Marketing Stats You Need to Know" everything that serves to convince you that the Email Marketing …
