"Marketing" as a term has been around for several hundred years, and initially described the trade of goods and services. The actual term was derived from the Latin "mercatus", which was used for a marketplace or merchant. In this sense, of course, "marketing" has existed for a very long time and only later the meaning …
We have added over 1 million entries to our email marketing database „Standing still is a step backwards!“ - This quote applies to the personal development of every individual, but especially to every company. For us at Bancomail, the constant expansion of our offer, as well as the improvement of our service, is one of …
From being a brand unit of Neosoft company and with a deed signed on 10/02/2021 - Bancomail turns into a joint-stock company. With a 169% growth trend over the last two years, we have finalised a capital increase, thus cementing our development objectives aimed at consolidating our position in the global markets. This new milestone …
[summary_en] 1971. Ray Tomlinson, a programmer who has been working on a project for MIT, that we simply call "the Internet" today, sends the first email. Not many years later, in 1978, Gary Thuerk - an employee of the Digital Equipment Corp - sent out the first Email Marketing campaign. There have been only 400 …
The competitive level to attract your recipient's attention is very high, so creating compelling content is only a part of the job. On one hand you should create valuable emailswhich improve the communication level and deliverability, on the other hand you should consider segmentation an apparently simple but extremely powerful mechanism that allows you to …
Email Marketing is a fundamental part of the multi-channel communication strategies. It has the power to create engagement with new users and retention with already acquired customers or prospects. Campaign Monitor has collected in an infographic called "24 Email Marketing Stats You Need to Know" everything that serves to convince you that the Email Marketing …
The bittersweetness of a perfect Email Marketing campaign is the Call to Action. A key aspect that determines not only the success or failure of the marketing action, but also captures the reader's interest regarding the received email. The Call to Action is in fact, the emphatic point of a message and coincides with the …
