How good is your address database? Could there be room for improvement? Take our quiz and use all our tips to your advantage!
How good is your address database? Could there be room for improvement? Take our quiz and use all our tips to your advantage!
"Marketing" as a term has been around for several hundred years, and initially described the trade of goods and services. The actual term was derived from the Latin "mercatus", which was used for a marketplace or merchant. In this sense, of course, "marketing" has existed for a very long time and only later the meaning …
Only the right target generates new customers Contrary to popular belief, B2B cold email is not spam but a serious advertising strategy. Drastic differences make it possible to clearly separate the two. We covered this in detail already in our Blog article "Professional Cold Email is not Spam". However, there is one feature that we …
What you should keep an eye on when purchasing email lists Email marketing is undoubtedly an important component of marketing strategies, furthermore a popular and successful sales strategy in the B2B sector for acquiring new customers. In order to inform existing customers about news, email campaigns are also used to strengthen customer loyalty. Newsletter marketing …
Cold email marketing is one of the most effective ways to reach potential customers. Despite the reservations some may have about the similarities between cold email and spam, an email campaign based on generic email addresses is still a viable, effective, and secure way to get in touch with potential customers. Let's examine why this …
These three warranties will simplify your marketing life! Maybe you experienced the following situation!? The sales figures for your company could be better, you are disappointed and have to generate more business. You would like to sell more of your service or product - but how? Cold-Email is one possible option. The benefits sound tempting, …
[summary_en] 1971. Ray Tomlinson, a programmer who has been working on a project for MIT, that we simply call "the Internet" today, sends the first email. Not many years later, in 1978, Gary Thuerk - an employee of the Digital Equipment Corp - sent out the first Email Marketing campaign. There have been only 400 …