The Swiss Army Knife for your marketing It fits in any pocket, is ready for use in seconds and offers the right tool for almost any situation. The Swiss Army Knife, a sensational invention! Extremely versatile, precise and always reliable - exactly what a good marketing tool should be! A high-quality B2B marketing database is …
Only the right target generates new customers Contrary to popular belief, B2B cold email is not spam but a serious advertising strategy. Drastic differences make it possible to clearly separate the two. We covered this in detail already in our Blog article "Professional Cold Email is not Spam". However, there is one feature that we …
Cold email marketing is one of the most effective ways to reach potential customers. Despite the reservations some may have about the similarities between cold email and spam, an email campaign based on generic email addresses is still a viable, effective, and secure way to get in touch with potential customers. Let's examine why this …
Let's face it: Cold email is not always well perceived, yet there is no marketer who has not relied on this technique. It gets done, but fearful of comparisons it is often not said! Think about this: on average, B2B employees spend at least a quarter of their working day on their inbox, which makes …
CPM, PPC, CPC vs Cold Email Marketing or the advantages of Cold Email Marketing and why it is not a bad idea. The world of online advertising can be complicated, sometimes even biased. There are many marketing channels and each has its own pros and cons. For a startup can be incredibly difficult to choose …
Whether are virtual or not, events are among those marketing actions that can contribute to the acquisition of new prospects and the strengthening of its own brand. Each event deserves importance! If you're planning a series of events, create a communication cycle that doesn't end with the introduction message. The statistics reveal that in Email …
