A and B are well-known friends. As letters, we deal with them all life long. But they are special because they are the first we get to know at a very young age, learning the ABC and 123. But they are not only used for building words, historically they are also used to classify, categorize, …
In email marketing, every element plays a crucial role in capturing the attention of recipients and driving engagement. One such element is the preview text. In this article, we will explore its concept in email marketing, differentiate it from the preheader, discuss its compatibility across various email clients in 2023, and delve into strategies to …
