Everyone is familiar with the watering can principle... If you water an area with delicate, small plants using a large watering can, it rarely ends well. The plants get bent, the soil is washed away, and in the worst case, the young roots are exposed and lose their grip in the ground. In short, it’s …
Don’t fall behind and develop your email marketing further Email marketing is a strategic way to acquire customers. Its cost efficiency sets it apart from other marketing approaches and offers exceptional value for your campaigns. In addition, the high return on investment (ROI) makes it particularly attractive in difficult economic times. However, the marketing landscape …
The world of digital marketing can be a spooky place, especially when it comes to the specters of errors that can haunt your email marketing campaigns. In this article, we'll delve into some email marketing horror stories, highlighting the terrifying mistakes made and the invaluable lessons that every email marketer should learn to avoid nasty …
A and B are well-known friends. As letters, we deal with them all life long. But they are special because they are the first we get to know at a very young age, learning the ABC and 123. But they are not only used for building words, historically they are also used to classify, categorize, …
Email marketing is an effective digital marketing channel and has become an essential tool for businesses in all sectors. But how can companies ensure that their emails are opened, read, and most importantly, convert into user actions? Here comes the crucial role of a specialized email marketing copywriter. In this article, we will provide you …
The subject line is the ticket to happiness Almost everyone knows it - the overflowing email inbox. In no time, it fills up with hundreds of often irrelevant e-mails. Monday, after the weekend, is particularly bad, spam from the weekend abounds. Standing out from the mass of these emails is the goal of every email …
Become a part of this exciting development! Email Marketing is without a doubt a sensible measure to acquire customers. The relatively low costs for Email Marketing campaigns can hardly be beaten by other marketing measures and methods. In addition, there is the advantage of the high ROI, which is particularly important in economically difficult times. …
Let's face it: Cold email is not always well perceived, yet there is no marketer who has not relied on this technique. It gets done, but fearful of comparisons it is often not said! Think about this: on average, B2B employees spend at least a quarter of their working day on their inbox, which makes …
[summary_en] 1971. Ray Tomlinson, a programmer who has been working on a project for MIT, that we simply call "the Internet" today, sends the first email. Not many years later, in 1978, Gary Thuerk - an employee of the Digital Equipment Corp - sent out the first Email Marketing campaign. There have been only 400 …
The competitive level to attract your recipient's attention is very high, so creating compelling content is only a part of the job. On one hand you should create valuable emailswhich improve the communication level and deliverability, on the other hand you should consider segmentation an apparently simple but extremely powerful mechanism that allows you to …
