In 2026, a first-CTA conversion rate between 0.4% and 0.8% represents a good result for a B2B cold email campaign. Higher performance depends primarily on database quality, segmentation, deliverability, offer relevance and the level of commitment required by the call to action.
Warm-up typically takes 3-4 weeks, starting from 200-400 emails/day and scaling progressively up to 5,000-10,000. It’s not just about volume: it depends on data quality, sending platform, and behavioral consistency. Hard bounce rates above 3% or open rates below 15% signal reputation issues and require immediate adjustment.
