Email marketing offers many opportunities for your business and allows you to get a high return on investment. Briefly, it allows you to create strong bonds with a very wide audience. All of it at considerably reduced costs.
The Email Marketing Benchmark Report 2013 by Marketing Sherpa points out a ROI of up to 139% for email marketing campaigns, so far one of the highest values in the business marketing mix. In particular, in the B2B and B2G marketing sector, email marketing reaches a ROI of 127% and improves the relation with customers and the development of the lead generation
It's one of the main benefits: launching an email marketing campaign it's more cheaper than performing a direct mail marketing campaign, or any other type of campaign. Only a professional mailing tool is added to the costs of the database. Message customization, delivery speed and certainty, the possibility to monitor the progress and other advanced features such as surveys and social sharing, depend on it.
Compared to traditional direct marketing, email marketing is almost immediate: once the campaign was sent, delivery and read times are practically zero. Also, the email tend to stimulate quicker answers - generally up to 10 times faster - than those allowed by the traditional direct marketing.
The implementation of an email campaign, both in terms of creativity and practical point of view, requires less than one working day. Email is easy to use and manage, and preparing it for commercial use does not require particularly advanced technical skills.
Recipients profiling is the key factor of a DEM campaign. A high-quality database contains tested addresses retrieved from safe and updated sources. The success of a DEM campaign is mostly based on the profiling depth allowed by the database and the opportunity to offer relevant contents.
If performed correctly, email marketing enables the measurement of ROI based on accurate statistics that include open, read, click, sharing and forwarding rates. It is also possible to differentiate the behavior of each user, by selecting only his actions.
As long as a brand remains in the mind of the consumer, sales have more chances of success and each sent email exposes the readers to its activity. A strategic planning, combined with targeted contents and a sleek design, will contribute to the constant creation of value: an opportunity to maintain and increase brand awareness.
Customizing your messages through dynamic fields it can lead to greater engagement on its own list. Starting your own message with the recipient's name and structuring the content based on his past activities, inspires the reader to perceive a more personal and honest connection, inviting him to read the content.